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Courting Major Donors Jacque Schultz Courting Major Donors Jacque Schultz

Courting Major Donors Jacque Schultz - PowerPoint Presentation

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Uploaded On 2018-10-31

Courting Major Donors Jacque Schultz - PPT Presentation

Sr Director ASPCA Equine Fund Twenty percent of your donors will provide Eighty percent of your donor revenue Who Are Your Major Donors Analyze last years donations How many donors ID: 705617

donors amp determine major amp donors major determine courting donor link percent common provide targets report size identify gift

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Presentation Transcript

Slide1

Courting Major Donors

Jacque Schultz

Sr. Director, ASPCA Equine FundSlide2

Twenty percent of your donors

will provide

Eighty percent

of your donor revenue Slide3

Who Are Your Major Donors?

Analyze last year’s donations:

How many donors?

What was the median size of the

gifts you received?How often did they give?Identify the top 20% of donors & gift sizeSlide4

Past Donors Are Your Best Bet

for Future Giving…Slide5

…As Long as You Do 2 Things

Thank them properly

Tell them how their money has been spentSlide6

Courting Is a Process

Identify targets & timeline

Determine a common link

Research targets

Let the courting begin...Slide7

Courting a Major Donor

Invite them to a major event

Next, a meet & greet

The Call: Answers & Advice

Private Tour? Volunteer Opportunity?The ASKSlide8

The ASK

Small talk

Brief review of why support is necessary

Ask for the amount

Wait for a response

Respond accordinglySlide9

Yes, No or Maybe…an exercise

Break into groups of 4 and then pair up.

Determine who will be the common link and who will be the ED, divvy up parts & practice what you’ll say.

Re-join & determine which team will make the ask and who will be the donor prospect. 4

th person serves as observer to provide feedback.Make the ask.Determine next steps.

Report out to room.Slide10

Becoming Engaged

Letter of Intent

Thanks

Promotion of Gift

Report

The Next AskSlide11