How to Make Friends and Influence Giving PowerPoint Presentation

How to Make Friends and Influence Giving PowerPoint Presentation

2016-04-23 39K 39 0 0

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W. ith Google Campaigns . and Appeal Codes. Temple University. Philadelphia. , . PA. 39,000 students. 285,000 . + . alumni. 17 schools/ colleges. Decentralized model. RIP: Myowlspace.com. 2006-2012. So You Want to Make a Gift?. ID: 290503

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Presentations text content in How to Make Friends and Influence Giving

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How to Make Friends and Influence Giving

W

ith Google Campaigns

and Appeal Codes

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Temple University

Philadelphia, PA39,000 students285,000 + alumni17 schools/ collegesDecentralized model

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RIP: Myowlspace.com2006-2012

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So You Want to Make a Gift?

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Friendless for a Reason

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New Sites = New Opportunities

Designations functionCustomized Giving formsAdded Value

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What’s in it for us?

Improved User Experience

Increased Tracking

User behavior and path analysis

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Technological Treasure Hunt

iModules Giving Form FunctionalityCustom Giving URL with Designation IDsAppeal CodesGoogle CampaignsVanity URLs

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Step 1: Giving Form 2.0

Leveraged iModules designation functionality Integrated with our payment gatewayOffered our users a better experience

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Step 2:Custom Forms: Making the Friends

By adding some text to the URL string, we show only specific designations to display to the userGeneral Giving Form URL:https://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100Custom Giving Form URL:https://securelb.imodules.com/s/705/giving/2col.aspxsid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5The numbers starting at “49” and separated by “.” represent the encompass IDs assigned to each designation in the iModules system

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Step 3: &appealcode=Giving_Is_Fun

Placed at the end of the entire URL stringWhen a gift is made, this code populates in the giving reportUsed for tracking purposes

https://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5+&appealcode=WEBG_FOXsite=https://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5&appealcode=WEBG_FOXsite

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Step 4: Google Campaigns

Method of identifying how users discover your site

Track online advertisements, promotions, and marketing programs

See how individuals are finding our giving forms and from what places the most traffic comes

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Tracking Made Easy

Google Campaign Link Builder: https://support.google.com/analytics/answer/1033867

https://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5&appealcode=WEBG_FOXsite&utm_source=general&utm_medium=fox&utm_campaign=customgivingurls

Source: generalMedium: foxCampaign Name: customgivingurlsWith the addition of the Google campaign, we now have the following URL:

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Google Analytics:A Home for the Campaigns

Campaigns feed right into your Google Analytics infrastructureSource, Medium, and Campaign Name correlates to the generated URL Tracking data for the URL

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Step 5: Making Marketable URLs

Go to your long URL as an administrator and find the iModules link builder

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Making Marketable URLs

Choose your link name and you will then have a full integrated custom giving URL

New link name: giving.temple.edu/givetofoxPrintableWeb linkTrackable

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Huge URL  Vanity URL

https://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5&appealcode=WEBG_givingform&utm_source=direct&utm_medium=givingurl1001&utm_campaign=customgivingurls

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New Vanity URL

Giving.temple.edu/givetofox

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What ACTUALLY Happens?

User clicks on Vanity URL

Number of clicks to form via a particular link

Opportunity to place this type of link across multiple platforms to find out from where to most traffic is coming

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Ingenious vs. Insanity

Consider your resourcesLimitless OpportunitiesConsider using a spreadsheet to keep track

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Conclusion:

Wins:Internal relationshipsImproved user experienceTracking

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Cheers!

Angela Prendergastangela@temple.edu@AngelaPrendie

Vivienne Dobbs

vivienne@temple.edu

@

VivDobbs

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