W. ith Google Campaigns . and Appeal Codes. Temple University. Philadelphia. , . PA. 39,000 students. 285,000 . + . alumni. 17 schools/ colleges. Decentralized model. RIP: Myowlspace.com. 2006-2012. So You Want to Make a Gift?. ID: 290503
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Presentations text content in How to Make Friends and Influence Giving
Slide1
How to Make Friends and Influence Giving
W
ith Google Campaigns
and Appeal Codes
Slide2
Temple University
Philadelphia, PA39,000 students285,000 + alumni17 schools/ collegesDecentralized model
Slide3
RIP: Myowlspace.com2006-2012
Slide4
So You Want to Make a Gift?
Slide5
Friendless for a Reason
Slide6
New Sites = New Opportunities
Designations functionCustomized Giving formsAdded Value
Slide7
What’s in it for us?
Improved User Experience
Increased Tracking
User behavior and path analysis
Slide8
Technological Treasure Hunt
iModules Giving Form FunctionalityCustom Giving URL with Designation IDsAppeal CodesGoogle CampaignsVanity URLs
Slide9
Step 1: Giving Form 2.0
Leveraged iModules designation functionality Integrated with our payment gatewayOffered our users a better experience
Slide10
Step 2:Custom Forms: Making the Friends
By adding some text to the URL string, we show only specific designations to display to the userGeneral Giving Form URL:https://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100Custom Giving Form URL:https://securelb.imodules.com/s/705/giving/2col.aspxsid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5The numbers starting at “49” and separated by “.” represent the encompass IDs assigned to each designation in the iModules system
Slide11
Step 3: &appealcode=Giving_Is_Fun
Placed at the end of the entire URL stringWhen a gift is made, this code populates in the giving reportUsed for tracking purposes
Source: generalMedium: foxCampaign Name: customgivingurlsWith the addition of the Google campaign, we now have the following URL:
Slide14
Google Analytics:A Home for the Campaigns
Campaigns feed right into your Google Analytics infrastructureSource, Medium, and Campaign Name correlates to the generated URL Tracking data for the URL
Slide15
Step 5: Making Marketable URLs
Go to your long URL as an administrator and find the iModules link builder
Slide16
Making Marketable URLs
Choose your link name and you will then have a full integrated custom giving URL
New link name: giving.temple.edu/givetofoxPrintableWeb linkTrackable
Download this presentation
DownloadNote - The PPT/PDF document "How to Make Friends and Influence Giving" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Presentations text content in How to Make Friends and Influence Giving
How to Make Friends and Influence Giving
W
ith Google Campaigns
and Appeal Codes
Slide2Temple University
Philadelphia, PA39,000 students285,000 + alumni17 schools/ collegesDecentralized model
Slide3RIP: Myowlspace.com2006-2012
Slide4So You Want to Make a Gift?
Slide5Friendless for a Reason
Slide6New Sites = New Opportunities
Designations functionCustomized Giving formsAdded Value
Slide7What’s in it for us?
Improved User Experience
Increased Tracking
User behavior and path analysis
Slide8Technological Treasure Hunt
iModules Giving Form FunctionalityCustom Giving URL with Designation IDsAppeal CodesGoogle CampaignsVanity URLs
Slide9Step 1: Giving Form 2.0
Leveraged iModules designation functionality Integrated with our payment gatewayOffered our users a better experience
Slide10Step 2:Custom Forms: Making the Friends
By adding some text to the URL string, we show only specific designations to display to the userGeneral Giving Form URL:https://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100Custom Giving Form URL:https://securelb.imodules.com/s/705/giving/2col.aspxsid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5The numbers starting at “49” and separated by “.” represent the encompass IDs assigned to each designation in the iModules system
Slide11Step 3: &appealcode=Giving_Is_Fun
Placed at the end of the entire URL stringWhen a gift is made, this code populates in the giving reportUsed for tracking purposes
https://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5+&appealcode=WEBG_FOXsite=https://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5&appealcode=WEBG_FOXsite
Slide12Step 4: Google Campaigns
Method of identifying how users discover your site
Track online advertisements, promotions, and marketing programs
See how individuals are finding our giving forms and from what places the most traffic comes
Slide13Tracking Made Easy
Google Campaign Link Builder: https://support.google.com/analytics/answer/1033867
https://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5&appealcode=WEBG_FOXsite&utm_source=general&utm_medium=fox&utm_campaign=customgivingurls
Source: generalMedium: foxCampaign Name: customgivingurlsWith the addition of the Google campaign, we now have the following URL:
Slide14Google Analytics:A Home for the Campaigns
Campaigns feed right into your Google Analytics infrastructureSource, Medium, and Campaign Name correlates to the generated URL Tracking data for the URL
Slide15Step 5: Making Marketable URLs
Go to your long URL as an administrator and find the iModules link builder
Slide16Making Marketable URLs
Choose your link name and you will then have a full integrated custom giving URL
New link name: giving.temple.edu/givetofoxPrintableWeb linkTrackable
Slide17Huge URL Vanity URL
https://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5&appealcode=WEBG_givingform&utm_source=direct&utm_medium=givingurl1001&utm_campaign=customgivingurls
Slide18New Vanity URL
Giving.temple.edu/givetofox
Slide19What ACTUALLY Happens?
User clicks on Vanity URL
Number of clicks to form via a particular link
Opportunity to place this type of link across multiple platforms to find out from where to most traffic is coming
Slide20Ingenious vs. Insanity
Consider your resourcesLimitless OpportunitiesConsider using a spreadsheet to keep track
Slide21Conclusion:
Wins:Internal relationshipsImproved user experienceTracking
Slide22Cheers!
Angela Prendergastangela@temple.edu@AngelaPrendie
Vivienne Dobbs
vivienne@temple.edu
@
VivDobbs
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