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Ph D thesis University of Reading 1999SeriffedSans serifSome common seriffed typefaces areCalisto GaramondGeorgia The charity Mencap promotes a special typeface for people with a learning disabil. The cap line is the imaginary line which determines the height of capital letters. . TOPLINE. . . . topline is a first word in a news paper etc…and its like a tittle and its on the . top.. . MIDLINE. . Absolute minimum 18 point sans serif . 20 point sans serif. Absolute minimum 18 point sans serif . 20 point sans serif. I tend to aim at 24 point sans serif. serif or sans serif?. Times New Roman is a . serif. font. Ariel is a . sans serif. font. S. erif. Serif fonts help people read long blocks of text. The feet help your eye move from one character to the next, linking them together in your brain. . What message do these fonts convey?. Jokerman. Old English Text. Brush Script. Curlz. Edwardian Script. Objective. The student will compare serif and sans serif typefaces.. The student will compare ascender and . Susan Clements-Vivian. Illuminated manuscript. Psalter-Hours. English, 13th Century A.D.. Walters Art Museum, Baltimore, MD.. Before the invention of the printing press, . handwritten documents were riddled with errors. 1.01 Investigate typefaces and fonts.. What’s the purpose of design?. To grab the reader’s attention. Accomplished through:. Typography. Design Principles. Design Elements. Something to think about…. Millions of fonts to rule them all…. Mr. Cremone – Desktop Publishing. Choose your type wisely. What font you choose for your design says a lot about you and your design. Helvetica. Somehow when American Airlines uses it, it conveys a professional message:. serif or sans serif?. Times New Roman is a . serif. font. Ariel is a . sans serif. font. S. erif. Serif fonts help people read long blocks of text. The feet help your eye move from one character to the next, linking them together in your brain. . Objectives. Generate “fake . latin. ” to experiment with text in Illustrator. Explain serif and sans serif fonts. Define and perform kerning, tracking, and leading. Create text that flows between regions, text on a path, and text in a shape. Q: Invitation to the prom. A. Decorative/Ornamental. B. Sans Serif. C. Script. D. Serif. C. Script. Q: Heading on a flyer advertising a school car wash. A. Decorative/Ornamental. B. Sans Serif. C. Script. 70 . Pt. Author Names . and Author Affiliations. Insert a logo or image. Introduction. Results and Discussion. . Acknowledgements. Insert a logo or image. Materials and Methods. Your text . Rick . Instrell. 13 June 2015. Version 2.0. www.deep-learning.co.uk. info@deep-learning.co.uk. Association for Media Education in Scotland. 2. Masthead (sans serif). Deck. Puff or teaser. Kicker. Caption. Typography. Typography for designers. Type terminology is based on the machine age, and so seems quaint in the computer age.. Typography for designers. Type is measured in points and picas.. 12 points (pts)=1 pica (. Chapter 5. Elements of a web page. 2/4/2016. 2. Paragraph: is the most rudimentary of the text pages. You indicate . a paragraph with the . p . element by inserting an opening . <p> . tag . at the .