Jeanne Kelly Executive Director Encore Creativity for Older Adults June 14 2012 Creativity for Older Adults Encore Old age aint for sissies Bette Davis September 2001 Gene Cohen MD PhD ID: 769951
Download Presentation The PPT/PDF document "Jeanne Kelly Executive Director" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Jeanne KellyExecutive DirectorEncore Creativity for Older AdultsJune 14, 2012 Creativity for Older Adults Encore
“Old age ain’t for sissies!” - Bette Davis
September, 2001 Gene Cohen, MD, PhD Director Center on Aging and HumanitiesGeorge Washington University Jeanne KellyExecutive DirectorArlington, VA CampusLevine School of MusicDirector Senior Singers Chorale
April, 2006: Creativity and Aging Study Report Participants Had: (A) Better health, fewer doctor visits, and less medication usage ( B) More positive responses on the mental health measures ( C) More involvement in overall activities
June, 2007: Encore Creativity for Older Adults Established The mission of Encore Creativity for Older Adults is to enhance the quality of life of older adults by offering participation in professionally directed creative arts programs at minimal to no cost. Encore Chorale’s First Holiday Concert December 2007
VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL Key Resources CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS Provide opportunities to older adults to participate in professionally directed creative arts programs at minimal to no cost. Host facilities/ organizations: County gov’t facilities Educational institutions Older adult communities Direct interaction during program execution Web site Email Press releases/ news articles Professional instructors / directors Suitable facilities Highly personal relationship between customers and program directors. Frequent interpersonal communications Prof/Admin salaries Contractor services Communications Supplies Participant tuition Special Program revenue Individual & corporate donations Gov’t/foundation grants Adults over the age of 55. Generally above average education Experience level in art form varies Ability to teach/ direct creative arts programs Business administration Public relations Financial management Development / fund raising INFRASTRUCTURE CUSTOMER OFFER FINANCE Encore’s Business Model
Older Adults: A Growing Population 55 million people in the U.S. are over 55 years of age and 34 million are over 65 years old - and that figure will double by 2030.
What is Important to Older Adults? Encore Offers
Older Adult Choruses: Key Considerations - Location Need engaged partner – not just a “space provider ”Accessibility ParkingBuildingLighting RestroomsChairs – at least some with arms Performance SpaceQualityAccessibility Stage LightingOption to Sit
Older Adult Choruses: Key Considerations - Singers No auditions! PROFESSIONAL ConductorSuitable RepertoireChallenging EnjoyableAppropriate for AudienceLarge Print Music Vocalizes/ExerciseNo Personal Criticism“Buddy System” Professional AccompanistStart/End Rehearsals on a High Note Rehearsal CDs
Maryland (6) Virginia (5) Encore Chorale Locations Washington, DC (1) Ohio (1)
Summer Institute – Chautauqua Institution
Summer Institute – St. Mary’s College of Maryland
Singing at Sea
Join Us! Encore has received a grant from the MetLife Foundation, administered by the National Guild for Community Schools of the Arts, to help us expand into a national program. Encore has developed an Affiliate Program to facilitate expansion. Key elements of the Affiliate Program: Comprehensive “How To” HandbookConsultation Support Music Lending Library / Repertoire GuidanceWeb SiteNon-Profit/Grant Support Written AgreementModest Cost
Thank You!