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What Flagship Energy Drink Should You Buy? What Flagship Energy Drink Should You Buy?

What Flagship Energy Drink Should You Buy? - PowerPoint Presentation

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Uploaded On 2017-08-05

What Flagship Energy Drink Should You Buy? - PPT Presentation

Feasibility Report By Michael Ruge Rance Schindler and Brandon Sullivan Executive Summary In this report we examined six flagship energy drinks found at Walmart to find which energy drink was best for consumers These energy drinks were ID: 576066

drink energy score content energy drink content score taste cost criteria weighted monster flagship sugar caffeine calorie drinks important

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Slide1

What Flagship Energy Drink Should You Buy?

Feasibility Report

By

: Michael

Ruge

,

Rance

Schindler, and Brandon Sullivan

Slide2

Executive Summary

In this report, we examined six flagship energy drinks found at Walmart to find which energy drink was best for consumers. These energy drinks were

:

Rockstar

®

,

Monster

®

,

Red Bull

®

,

Full Throttle

®

,

Nos

®

,

and Amp

®

. In order to determine what drink was best, 20 participants were given a survey asking how important taste, sugar content, caffeine content, calorie content, and cost were in finding the right energy drink. These participants were also given a blind taste test where they were given a cup of each of the six energy drinks. The participants were then asked rate each drink.

Based on what criteria consumers found the most important and what energy drink tasted the best, we recommend Monster

®

to consumers looking for a great flagship energy drink.Slide3

Introduction:

What is a Flagship Energy Drink?

When we use the term “flagship”, we are referring to the main, original, or pioneering flavor of the energy drink. Slide4

Introduction:

Flagship

Energy Drinks Found at Walmart

Red Bull

®

Full Throttle

®

Rockstar®Monster®Nos®Amp®Slide5

Introduction:

Criterion

The criteria we are using to determine what the best flagship energy drink is:

Taste

Cost

Sugar Content

Caffeine Content

Calorie ContentSlide6

Obtaining Data:

Survey and Taste Test

T

o determine what the best flagship energy drink was, we decided to have a survey and a taste test. On the survey, we asked our participants to rank on a scale of 1 to 10 how important taste, sugar content, caffeine content, calorie content, and cost was to them (1 being not important and 10 being very important).

Next, we had our participants drink small samples of energy drinks. Each energy drink was poured into a cup that was either labeled A, B, C, D, E, or F, to prevent personal bias towards a certain brand affecting the taste test.

As our participants drank each sample, we had them rate the energy drink’s taste on a scale of 1 to 10 (1 being bad and 10 being amazing).Slide7

Obtaining Data:

Survey and Taste TestSlide8

Obtaining Data:

Nutritional Facts and Cost

Energy

Drink

Caffeine per 16 oz.

Calories per 16

oz

Sugar

per 16 oz.

Cost per 16

oz. can

Red Bull

®

154 mg

220

56g

$3.68

Full Throttle

®

160 mg

220

58g

$1.58

Rockstar

®

160 mg

280

62g

$1.58

Monster

®

160 mg

210

54g

$1.78

Nos

®

160 mg

210

53g

$1.58

Amp

®

142 mg

220

58g

$1.48Slide9

Calculations:

Weights

Weights corresponding to the importance of each criteria had to be determined. Each weight of each criteria was calculated by adding together the average score of each criteria, then dividing each criteria’s average score by this sum.

Equation: (Criteria Average

/ Sum of Criterion Averages) * 100Slide10

Calculations:

Weights (continued)

Criteria

Average Score

Weight

Taste

9.05

30%

Sugar Content

4.8

16%

Caffeine Content

5.9

19%

Calorie Content

3.55

12%

Cost

7

23%Slide11

Calculations:

Points per Criteria

Each energy drink ranked from 1 to 6 for each criteria (taste, sugar content, caffeine content, calorie content, and cost), with 1 being the lowest score and 6 being the highest.

In the event that the drinks had the same amount of sugar, caffeine, or calories, we used the standard competition ranking system.

Example of this system: Three drinks have the same lowest cost, meaning all three will be given a score of 6. The next drink with the lowest cost will be given a 3.Slide12

Calculations:

Points per Criteria (continued)

Energy Drink

Taste Ranking

Sugar Content

Ranking

Caffeine

Content Ranking

Calorie

Content Ranking

Cost Ranking

Red Bull

®

4

4

5

4

1

Full Throttle

®

5

3

4

4

5

Rockstar

®

1

1

4

3

5

Monster

6

5

4

6

2

Nos

®

3

6

4

6

5

Amp

®

2

3

6

4

6Slide13

Calculations:

Weighted Scores

Energy Drink

Taste

(30%)

Sugar Content

(16%)

Caffeine

Content

(19%)

Calorie

Content

(12%)

Cost

(23%)

Total

Weighted Score

Red Bull

®

Raw Score

Weighted Score

4

1.2

4

.64

5

.95

4

.48

1

.23

3.5

Full Throttle

®

Raw Score

Weighted Score

5

1.5

3

.48

4

.76

4

.48

5

1.15

4.37

Rockstar

®

Raw Score

Weighted Score

1

.3

1

.16

4

.76

3

.36

5

1.15

2.73

Monster

®

Raw Score

Weighted Score

6

1.8

5

.8

4

.76

6

.72

2

.46

4.54

Nos

®

Raw Score

Weighted Score

3

.9

6

.96

4

.76

6

.72

5

1.15

4.49

Amp

®

Raw Score

Weighted Score

2

.6

3

.48

6

1.14

4

.48

6

1.38

4.08Slide14

Conclusion

We found that the most important factor in finding an energy drink is taste (30%), with cost as the second most important factor (23%).

With each criteria’s weight considered, the drink with the highest weighted score is Monster

®

. Monster

®

had the highest scores in taste and calorie content, and high scores overall.The drink with the lowest weighted score is Rockstar®.Slide15

Recommendation

Our group recommends that consumers buy Monster

®

when looking for the best flagship energy drink because Monster

®

had the highest rated score of the flagship energy drinks found at Walmart.