PPT-Lesson 11 Marketing: Under the Influence

2016 Johns Hopkins University All logos are trademarked andor copyrighted Test your brand recognition How many companies and products can you identify based on just a piece of their logo. The changing face of U.S. business. The scope of the international marketing task. The importance of the self-reference criterion (SRC) in international marketing. The progression of becoming a global marketer. Amit. . Goyal. Francesco . Bonchi. Laks. V. S. . Lakshmanan. University of British . Columbia. Yahoo! . Research. University of British Columbia. Present by . Ning. Chen. Content. Motivation. Contribution. Chapter 13. Marketing Channels. What is a marketing channel?. Intermediaries. Transactional role. Logistical role. Facilitation role. Marketing Channels- B2C. Schwan’s. Consumer. General Motors. Consumer. Engage Your Audience and Sell More Yearbooks with Strategic Marketing. You’re spending . a lot of time . creating this amazing book that captures all . the events . of the year. . You . also need to . Websites: . http://schools.utah.gov/CTE/awareness/Content.aspx. http://meganreescurriculum.weebly.com/college--career-awareness.html. Overview. The Business section of College and Career Awareness is 23 days long. . & . Services Management. Consumer Value & Experiential Marketing . Dr. Weiyue (Jimmy) Wang. . MSc. 2. Lecture Objectives. To understand: . consumer personal value. social influences. consumer segments. Or how to get others to say “Yes”. Researchers have been studying the factors that influence us to say “Yes” to a request for over 60 Years. There can be no doubt that there is a. . SCIENCE. Your Customers As Your . Brand Evangelists. Picnik. . Photo-editing Awesomeness. Why Picnik is a fan of fans. Launched in 2007. 14 mm . Uniques. /Month. 40 mm Visits/Month. 1 mm Daily/Visits. What is a fan?. Answer the two scenario questions on page 10 of your booklets about why people conform. Starter. Would you trust someone else's answer more than your own when you haven't revised very hard for a test?. The leaders law of influence – The pinkie wiggle. ALL NOTEBOOKS IN BACK OF ROOM. ON DESK:. Leadership Notebook & Pencil. We now know that…. Leadership is all about relationships. We now know . Science Homophily or Influence? An Empirical Analysis of Purchase within a Social Network, with Ramayya Krishnan and Alan Montgomery (to be submitted to Management Science The Effect of Pre-Release Pi It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%. Winner of a Choice Magazine Outstanding Business Book of the Year AwardnbspWe are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world\'s most powerful bloggers tweeters and YouTube celebrities to build product awareness brand buzz and new sales. In this revolutionary book renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals throughIn-depth explanations of the sources of online influence--and how they can work for or against you Interviews with more than 50 experts including tech blogger Robert Scoble Influence author Robert Cialdini and industry thought leaders such as Mitch Joel Jay Baer and Christopher S. Penn An insider\'s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies Even if you already use social media platforms such as Facebook LinkedIn YouTube Twitter or blogging to maintain an online presence this eye-opening action-ready guide shows you how to reach the quotsuperconnectorsquot who ignite epidemics through word-of-mouth influence . . . and become one yourself. This is the future of marketing at your fingertips low-cost high-speed influence driven and powerful. Filled with fascinating case studies interviews and insider advice this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age--with a Return on Influence. Praise for Return on Influence quotInfluence is the ability to cause affect or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure themquot--Brian Solis author of The End of Business as Usual quotSchaefer\'s book has earned its place on the shelf of anyone looking to find influencers--or become one.quot--Harold Burson founder Burson-Marsteller quotReturn on Influence is definitive exciting and endlessly practical. In an age where marketing budgets are tight and getting tighter social media--and particularly influence marketing--has become the silver bullet to solve all problems. Consider this book the marksmen\'s manual.quot--Rick Wion Director of Social Media McDonald\'s quotI could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider\'s guide to combining content strategy with network interactions to create social conversations that move markets.quot--Ardath Albee author of eMarketing Strategies for the Complex Sale quotA fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.quot--Randy Gage author of Prosperity Mind Some benefits of understanding your marketing environment include:. Assisting you in understanding the company's competitors and the market. Supporting you in identifying your current and potential customers.