AET552 December 14 2015 Dr Dennis Morrow Marketing Plan Virtual Classroom Marketing Virtual Classroom Using iPad Apple Organization Education Our Organization Organization History ID: 752237
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Slide1
Marketing Plan
Krista Jackson
AET/552
December 14, 2015
Dr. Dennis MorrowSlide2
Marketing Plan: “Virtual Classroom”
Marketing: “Virtual Classroom”
Using: iPad
Apple Organization
EducationSlide3
Our Organization
Organization History
Organizational Size
Stakeholders
Stakeholder NeedsSlide4
Program Objectives
S
pecific
M
easurable
A
ttainable
R
ealistic
T
imelySlide5
Target Market & Competitive Analysis
Who is our target market and why?
Who would be our competition?
What might give the other companies an advantage?
Value PropositionSlide6
iPad “Virtual Classroom” Message
V
aluing
I
nspiring
R
eaching
T
echnology
U
tilizing
A
udience
L
earningSlide7
Communication Methods
Advertising
Direct Response
Internet-based Communications
Sales Promotion Activities
Public Relations
Social Media
Mobile
Blogs
PodcastsSlide8
BudgetSlide9
Evaluation Techniques
Level One: Reaction
Level Two: Learning
Level Three: Behavior
Level Four: ResultsSlide10
Conclusion
The “Virtual Classroom”
Our Marketing Plan
Program Objectives
Communication of marketing
BudgetSlide11
References
Listed in the notes section.