Optimise your Charitys Fundraising David Hopkins We are Charities Aid Foundation Our mission is to create a society motivated to give ever more effectively helping to transform lives and communities around the world ID: 526120
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Seven Practical Ideas to Optimise your Charity’s Fundraising
David HopkinsSlide2
We are Charities Aid Foundation
Our mission is to create a society motivated to give ever more effectively, helping to transform lives and
communities around the world.Slide3Slide4
2010/11
2009/10
2008/09
2007/08
2006/07
Total income
£38.3 billion£38.3 billion£38.1 billion £39.5 billion £38.9 billionVoluntary income £14.7 billion£14.4 billion£14.4 billion£16.3 billion£15.9 billion Earned income £21.4 billion£21.5 billion£20.5 billion£19.6 billion£19.9 billionInvestment income £2.3 billion£2.4 billion£3.2 billion£3.6 billion £3.1 billionIncome from individuals £16.5 billion£16.3 billion£15.5 billion £16.1m billion£16.1 billionIncome from statutory sources £14.2 billion£14.3 billion£14 billion £14 billion £13.4 billionIncome from National Lottery distributors £0.5 billion£0.5 billion£0.5 billion £0.6 billion£0.6 billionIncome from other sources £7.2 billion£7.2 billion £8.1 billion £8.8 billion £8.8 billion
Income trends from 2006-2011 Slide5
Who gives?Slide6
The rise of charity as service provider or “social business”
The sector as a whole earns more income through trading – selling goods and services- than it raises through giving – donations, legacies and grants. In 2010/11 earned income accounted for £21.4 billion, while voluntary income – that given freely in donations and grants accounted for £14.7 billion. This has been the case since 2003/04, when earned income overtook voluntary income to become the largest source of income.
Compared to 2000/01, earned income has increased by 92% in real terms, while voluntary income is only 3% higher, and investment income has fallen by 23%.
This is reflective of the ever-increasing tendency for statutory agencies to commission services, rather than provide them directly – income from statutory contracts more than doubled between 2000/1 to 2010/11 – from £4.5 billion to £11.2 billion.
Charities have also been trading more with the public – while the increase was smaller than that seen from the state, it was still an increase of more than 40% - or £2.3 billion in real terms
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ACTIVITY What changes have you noticed and how have you adapted?
Groups of 2 or 3
Burning feedbackSlide8
Practical
IdeasSlide9
Optimise Online Slide10
Optimise Online
Keep the donors inside your site
Match the colours and fonts
Show them what their donation ‘buys’
Offer single or regular giving
Immediate thanks and receipt
Obvious donate button on every pageSlide11
Mobile
Use web on phones 44% (up 13%)
Smartphone ownership up to 45% (up 13%)
Mobile ownership 92%
Pay monthly 58%
Tablet ownership 24% (up from 11%)
Source:
OfCom 2013, Communications Market Report (August)Slide12
Multi-channel – Online Slide13
Help potential donors to touch, taste and feel your impact Slide14
140
The total number of people who attended our Welsh and England Conservation workshop
100
100% of respondees at the England conservation workshop said that they were more motivated to help Bees as a result of attending the conference.
3,500
The potential hectarage that could be managed for bumblebees through the Bees for Everyone 3 year project 2784The number of hectares of land for which we have provided habitat management advice for bumblebees in total since January 2011. 152The amount of hectares on north Kent sea walls being managed for bumblebees in conjunction with the Environment Agency 67The number of enquiries received from landowners outside of our Bees for Everyone regions who wanted to manage their land for Bumblebees. 900Potential hectarage gained from giving advice by email/phone to landowners outside of Bees for Everyone regions7The number of farm days delivered by conservation Officers376The number of farmers and landowners the conservation team have engaged with in 2013100%BBCT input into the National Pollinator Strategy1Memorandum of Understanding signed with the Ministry of Justice830Hectares the Sub T reintroduction project has created, advised and assisted in the management of within the release area of Dungeness and Romney Marsh6Bombus Sub T workers recorded on Dungeness – the first in 25 yearsBUMBLEBEE CONSERVATION TRUST “BEES FOR EVERYONE” PROJECT YEAR IN NUMBERS 2013Slide15Slide16Slide17Slide18Slide19
Harness the power of fun and social giving Slide20
Harnessing the power of social Slide21Slide22
Get your ducks in a row!Slide23
The Fundraising Process
Identifying key “products” & the impact they make
What’s our story that will make donors want to engage?
What are the wider benefits of association to new donors?
Developing the funding hooks, impact messages and likely audiences
Identification of prospective partners, donors and influencers & areas of alignment
Peer research – who is supporting work in this space & what is the relationship?
Which existing contacts and relationships can be leveraged?Mapping warm & cold leads Developing targeted pitchesRoutes to engagement i.e. the when, how and who in making the askDonor cultivation and partnership building Mapping of resources needed to underpin fundraising Answers the question,“Why should you support our cause?” The problem we are solving (or opportunity)How we tackle this Why charity is perfectly (uniquely) placed to do so The resources required (the ask) The difference this will makeSlide24Slide25
Develop a legacy propositionSlide26
Return on Investment: Average return per £ invested Slide27
Implementing a Legacy Campaign
Phone call followed by letter
Warmest supporters only
8.13% pledge rate Slide28Slide29
Become an award-winning charity Slide30
Why Awards Matter
“
Given our services are in the somewhat controversial field of working with those who commit the most horrendous of sexual offences, to be recognized so appreciatively for what we do through winning a Charity Award was a wonderful affirmation.
“
The added ‘credibility’ and respect the award has contributed to our necessarily low profile work has gone a long way to reassure funders and policy-makers that the service is thoroughly worthy of their attention.
Being part of the Charity Awards marked a key milestone in our progress.”
Stephen
Hanvey, chief executive officer, Circles UK"We were thrilled to win one of the most prestigious accolades in the UK charity sector. Since winning the award, the profile of our organisation has been heightened locally, regionally and nationally through the subsequent press and media attention and acts as an additional motivator to all people involved in the project, helping us to help even more young people.”Karen Edwards, chief executive, Bolton Lads and Girls ClubSlide31Slide32Slide33
Recognises groups of individuals who are giving their time freely for the benefit of others.
It is the highest honour that can be bestowed upon groups of this kind and is equivalent in status to the MBE.
Nominations for 2015 close on 30 September. Slide34
Your idea here Slide35
ACTIVITY What has been your most powerful fundraising idea or tip? Slide36
Questions & AnswersSlide37
Thank youDavid Hopkins
@
davidlhopkins
dhopkins@cafonline.org
Charities Aid Foundation
@
cafonline
Facebook.com/CharitiesAidFoundation