PPT-Source: Radio

Cumes MRI Doublebase 2016 41 Of Radio Listening Takes Place When Listeners Are Not On Their Way To The Store Radio Listening by Location c 41 of listening takes place outside the car . Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved. A mass medium delivering audio content to passionate and loyal listeners across multiple platforms. RADIO. RADIO TODAY. A CUDA Approach. Gary . Resnick. Scott . Badenhorst. Department of Computer Science. University of Cape Town. 17 March, 2010. Introduction. Approach. Plan. Outcomes. Overview. Radio Astronomy. Radio listening across the average day for 18-24s & 25-34s. Source: IPA TouchPoints 5. 36% . of . 15-24s. claim to listen to radio via . an app. Source: RAJAR MIDAS Autumn 2013. 44% . of . 25-34s. How Britain’s love of radio plays a crucial role . for brands. 90% listen every week for 21 hours. Source: . RAJAR Q3 2013. Source: Deloitte @ MGEITF, August 2012. T. ime spent with social media. Time spent with media (millions of hours/month, UK). INTRODUCTION Optical Counterparts Radio Source Properties Radio Spectra Energy Considerations LOW-LUMINOSITY SOURCES Spiral, Seyfert, and Irregular Galaxies Elliptical Galaxies COMPACT SOURCES Self-Ab Source: RAJAR Q3 2013. Listening hour trends for all adults (15+). Source: RAJAR Q3 2013. Share of all radio listening. Source: RAJAR Q3 2013. A mass medium delivering audio content to passionate and loyal listeners across multiple platforms. RADIO. RADIO TODAY. RADIO. IT’S ON.. 243 Million+. . P12+ tune in to . radio. . every week. Source: Nielsen Audio, . Ross Turner. It’s good to know what you’re looking at. Large sky surveys (ATLAS, ASKAP EMU, . MeerKAT. MIGHTEE etc.). .. Observations of size, luminosity (single/multi-frequency) etc.. But . want to understand physical mechanisms.. Best practice Radio creative. Exploit CONSISTENT AUDIO brand cues. Source: Turning Art into Science/radioGAUGE. Measure = % difference in usage in most effective ads vs least effective. Use MUSIC CONSISTENTLY. 10 things you need to know about radio in South Africa. Main sources. futurefact. : psychographic and media survey. AMPS: All media and products survey. RAMS: Radio diaries. 1. . The South African radio landscape. Npower. 12/16. In Primetime, TV’s Reach Surpasses Radio . Across The Board. Surface accuracy not so important, so easy to make large one.. angular resolution . . . wavelength. mirror diameter. D larger than optical case, but wavelength . much. larger (cm's to m's), e.g. for wavelength = 1 cm, diameter = 100 m, resolution = 20".. LANDSCAPE. A mass medium delivering audio content to passionate and loyal listeners across multiple platforms. RADIO. RADIO TODAY. RADIO. IT’S ON.. Radio’s incredible reach. RADIO BOASTS HIGHEST MASS REACH . A mass medium delivering audio content to passionate and loyal listeners across multiple platforms. RADIO. RADIO TODAY. RADIO. IT’S ON.. Radio’s incredible reach. RADIO BOASTS HIGHEST MASS REACH .