Laurie Kerr PhD Researcher Tyndall Centre University of East Anglia The sharing economy One of the most significant economic developments of the past decade Consumer to consumer C2C or peer to peer P2P interactions ID: 781341
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Slide1
Who shares and why?Assessing the diffusion potential of peer-to-peer mobility innovations
Laurie Kerr
PhD Researcher| Tyndall Centre, University of East Anglia
Slide2The sharing economyOne of the ‘most significant economic developments’ of the past decade
Consumer to consumer (C2C), or peer to peer (P2P), interactions
Allow people to share, barter, lend, rent, trade, gift and swap their personal goods with others‘Consumers granting each other temporary access to under-utilised physical assets’ – Frenken 2015
Slide3P2P mobility
P2P car sharing
An individual granting temporary access of their vehicle to another individual, often for paymentP2P ride sharing An individual granting temporary access of a seat in their vehicle, and sharing a journey, with another individual, often for payment
Slide4Research questions Who are the adopters of peer-to-peer mobility innovations? Why do early adopters participate in peer-to-peer mobility innovations?
Slide5Sampling strategies
Never registered, never used
Sample to include: Millennialsholders of a degree50-50 split of respondents with a car in the householdP2P ride sharers
Frequent use
Registered but never used
Frequent use
Registered but never used
User
Provid
er
P2P car sharers
Frequent use
Registered but never used
Frequent use
Registered but never used
User
Provid
er
Slide6Surveys
Research question
Survey itemsWho are the early adopters of P2P mobility innovations? Socio-economic characteristicsPersonality valuesCommunication behaviours
Slide7Surveys
Research question
Survey itemsWhy do early adopters participate in P2P mobility innovations? Attributes of the innovationRelative advantage ComplexityCompatibilityObservability Trialability
Slide8Surveys
Research question
Survey itemsWhy do early adopters participate in P2P mobility innovations? Attributes of the innovationRelative advantage (+)Complexity (-)Compatibility (+)Observability (+)Trialability (+)
Slide9Data analyses
= expected difference between
Slide10Expected results
P2P car
sharersP2P ride sharersNon adoptersSocialitySymbolismTrust
Early adopter characteristics identified in diffusion of innovation theory: Part of local social systemAre looked to for advice and information about an innovationMore years of formal education
Greater ability to deal with abstractions and change
Slide11Future and further workWho are the early adopters of P2P mobility innovations?
Why do early adopters participate in P2P mobility innovations?
Slide12Future and further workAim: To assess the potential for P2P mobility innovations to reduce CO2 emissions, through an exploration of two case studies: P2P car sharing and P2P ride sharing
Who are the early adopters of P2P mobility innovations?
Why do early adopters participate in P2P mobility innovations? What impact does participation in P2P mobility innovations have on CO2 emissions? CO² emissions? Online surveySecondary literature CO2 emission reduction profiles, scaled up
Slide13Thank you for listening
Laurie
Kerr l.kerr@uea.ac.ukPhD Researcher| Tyndall Centre, University of East Anglia