PPT-Creative Media

Unit 1 Lesson 3 Lesson Objective At the end of this lesson we will have studied codes and conventions used in printed media texts Can you name i the signifiers ii what they signify at least 5 meaningsassociations . What was “The Hurt Locker” about?. The media, too, is a drug … addictive.. Why?. Stories. News and entertainment. Stories = content.. Engaging. . c. ontent. . is king.. Listen carefully. Content is created by teams.. VoD. ). Creative guidelines for standard . VoD. ads on Demand 5. Additional . notes. Click URLs: . Destination or Click URLs are to be supplied by advertiser/agency. Tracking: . All clicks and impressions are recorded by Channel 5, additional third-party tracking can be supplied by the advertiser/agency, depending on the provider. The agency/advertiser are responsible for notifying . Copyright infringement vs. fair use? In our remix and mash-up culture, sometimes the lines get blurred … . Recently, . the family of the late singer Marvin Gaye sued Robin . Thicke. over similarities between Marvin Gaye’s classic song . #. AWEvents. #. AllAboard2012. Agenda. Time. Event. 1.40pm . “. Social. Media Strategies for the Travel Sector. ” Julie Falconer. 2.20pm. Networking. Begins (drinks & nibbles at the bar). 4.00pm. 5 key Ingredients for an Integrated Digital Display Marketing Campaign. Jim Price. President & CEO. Empower MediaMarketing. @EmpowerMM. Cat Spurway-Hepler. SVP, Strategy &. Marketing. PointRoll. the digital . world . Chien. -Yi. . Wang. 07/17/15. Advisor: C.-C. Jay . Kuo. 1. What’s your impression?. 07/17/15. 2. Actually…. As. . of. . 2014,. . Adobe. . has. . 100. . software. . products. Proving OOH effectiveness in econometrics. Date. Document Title. 2. Who we’ve been talking to…. The Agenda. .. . What is econometric modelling. ?. What are the challenges for Out of Home Media in econometric modelling? . Physical Safety Issues. Electrical Hazards. E. lectrical . connections . not . handled properly. , may result . in electric shock, burn, or other . injury.. Tripping Hazards. C. onnecting . cables . not . What Is Media?. Media is nearly everything around us, it’s the news, television, radio, films, even the websites and apps we use to stay in touch with our friends, it’s nearly impossible to get away from, in this PowerPoint I’m going to highlight some of the different sectors of media and the companies that capitalize on them.. ABOUT ME developing and executing creative marketing strategies designed to increase revenue and audience engagement . Strong background in media sales . Deep understanding of brand development and The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand From the Kirius Review: quotA highly instructional guide to the creation of effective advertising... A copywriting pro reveals all ... nbspFor those mystified by advertising copywriting or anyone who hopes to enter the profession, this book is sure to fit the bill... nbspHe has won the ad industry8217s most prestigious awards, worked with top agencies, and written for stellar clients8230 covers all the bases. Included are chapters about the creative process, writing for traditional and digital media8230 He writes eloquently and wisely8230 Brimming with wisdom and good-natured copywriting guidance.quot - Kirkus ReviewsIn this landmark book, one of America8217s most award-winning copywriters and creative directors, who conducted the copywriting training program at Young amp Rubicam for five years, shares the most complete, and often refreshingly original, strategic and creative guidelines ever described for creative copywriting. If you8217re looking for a book that explains how you can become a great creative copywriter, who knows how to use the resources of language to magnify the selling proposition, instead of subordinate or otherwise distract from it, you just found it. You8217ll discover how to optimize your copywriting for every touchpoint in the customer journey 8212 from a member of the target audience to a prospect, purchaser, brand loyalist and advocate. The tactics are explained so you can implement them yourself and start to achieve remarkably consistent success for your clients and in your career. You8217ll also be able to use the book as a helpful companion to refer to over the years. THE CREATIVE BRIEF. A document that is given to the creative team to help in their planning of the message execution. A creative brief includes the information such as . Product information. Target audience. Using Videos to Improve Asynchronous Courses. Lecture Objectives. Our Video Development Journey. Compare Results of Video Journey. Video Creation Tools and Techniques. Resource Sites for Video Creation.