economic and opinion data The goal was to replicate the surveys done in 1994 and 2004 to see trends We used the same 16 question survey at the Sauk Prairie eagle overlook have a copy as a handout ID: 527374
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Slide1
Results of the 2015 Bald Eagle Watcher Survey
economic and opinion data Slide2
The goal was to replicate the surveys done in 1994 and 2004 to see trends.
We used the same 16
question survey at the Sauk Prairie eagle overlook
.
( have a copy as a handout)
As before, only
people from more than 5 miles away
were surveyed.
As before, we counting
cars at the Alliant Energy power plant with a vehicle
counter. This was
used to estimate the total number of eagle watchers. Slide3
Total economic impact
was calculated from
Dec 15 to Feb 28
corrected for inflation
vehicle counts were corrected for workers.
average
‘spending
’ x average weekly
vehicles = total economic impact . Slide4
Average spending and vehicle countSlide5
Economic ImpactSlide6
How do we interpret this? What has changed since the last surveys ten and twenty years ago?
W
as
the weather? L
ast winter wasn’t too bad on the whole,
and the bald eagle watching weekend itself was almost balmy.
On average1994 was the coldest. So it probably wasn’t the weather
.
Other competing events? Or 200
+ channels to
watch.
Maybe
people are watching eagles on the Discovery Channel or a web
2008 recession and slow recovery resulting in reduced
discretionary spending?
This maybe evident in the spending data we collected.
the “Ho-Hum” factor we
have been
too
successful in keeping Bald Eagles in the area and eagles are now taken for granted
-
.
Increased eagle numbers are supported by DNR surveys that show a steady increase over the last 20 years. And the eagles are even nesting in the
area. But
then again, all the eagle watchers surveyed in 2015 were very pleased with the experience – the “Awe factor” and they said that they would recommend this experience to friends. Also eagle watchers are very aware of the relationship between habitat protection and happy abundant eagles.
Slide7
How to keep the Sauk prairie eagles an ‘Awe’ and not a ‘Ho hum’.
Increase focus
on
out-of-town media:
eg
Dane and
Milwaukee because
they spend more money than local visitors.
Focus on younger audience through social media
Link the event with other winter activities- eagle release, wine promotion, ??