25 MILLION IN ONLINE MEDIA 2009 19 MILLION IN ONLINE PRODUCTION 2009 HAWAIIS BIGGEST BRANDS HAWAII VISITORS AND CONVENTION BUREAU MAUI MOLOKAI amp LANAI STARWOOD HAWAII TAHITI amp THE CARIBBEAN ID: 808095
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Slide1
Slide2WE ARE MVNP
Slide3WE ARE MVNP
85 EMPLOYEES
$2.5 MILLION IN ONLINE MEDIA 2009
$1.9 MILLION IN ONLINE PRODUCTION 2009
Slide4HAWAII’S BIGGEST BRANDS
HAWAII VISITORS AND CONVENTION BUREAU
MAUI, MOLOKAI, & LANAI
STARWOOD HAWAII, TAHITI, & THE CARIBBEAN
MCDONALDS HAWAII
STATE FARM HAWAII
HMSA
HAWAIIAN TELCOM
Slide5FULL SUITE OF ONLINE CAPABILITIES
SITE ARCHITECTURE, DESIGN, AND IMPLEMENTATION
CONTENT MANAGEMENT
SEARCH ENGINE OPTIMIZATION
ONLINE MEDIA BUYING
SOCIAL MEDIA
Slide6LOCAL, GLOBAL
THE LEVEL - VANCOUVER, BC
OMNITURE WEB - ANALYTICS, UTAH
OMD MEDIA - GLOBAL
DDB - GLOBAL
ELANEX TRANSLATION SERVICES – SAN FRANCISCO
Slide7DISCUSSION
CONVERSION: BROWSERS TO BUYERS
SITE ARCHITECTURE & DESIGN
SECURE AND RELIABLE CONTENT MANAGEMENT
Slide8INFORMATIONAL USERS
Logging into Hawaii
USA FCU online
Re-ordering
checks
Branch location &
hours
ATM
Locations
Looking
for check routing
number
Slide9BE DISCOVERABLE
AVID, PROACTIVE SEARCH ENGINE OPTIMIZATION
Slide10BE DISCOVERABLE
AVID, PROACTIVE SEARCH ENGINE
OPTIMIZATION
OWN CATEGORIES AS WELL AS YOUR NAME
Slide11BE DISCOVERABLE
AVID, PROACTIVE SEARCH ENGINE
OPTIMIZATION
OWN CATEGORIES AS WELL AS YOUR
NAME
AND EXTEND TO SUBCATEGORIES AS WELL.
Slide12BE DISCOVERABLE
AVID, PROACTIVE SEARCH ENGINE
OPTIMIZATION
OWN CATEGORIES AS WELL AS YOUR
NAME
AND EXTEND TO SUBCATEGORIES AS WELL.
Slide13BE DISCOVERABLE
AVID, PROACTIVE SEARCH ENGINE OPTIMIZATION
OWN CATEGORIES AS WELL AS YOUR NAME
AND EXTEND TO SUBCATEGORIES AS WELL.
SIMPLE, SMART MOBILE ACCESSIBILITY FOR KEY TASKS
Slide14BE EFFICIENT
ANTICIPATE USER
NEEDS THOUGHTFUL SITE ARCHITECTURE
GATHER RELEVANT FUNCTIONS INTO AN EASY TO ACCESS AREAs
Slide15REWARD, THEN CONVERT.
AS THE USER IS REWARDED WITH EASILY ACCOMPLISHING WHAT THEY SET OUT TO DO, THEY ARE MORE RECEPTIVE TO PRODUCT MESSAGING.
KNOWING THAT THIS AUDIENCE IS DEDICATING THE LEAST AMOUNT OF TIME TO THE SITE, THE BEST APPROACH IS TO CREATE SIMPLE, RELIABLE SITE EXPERIENCES
Slide16Slide17TRANSACTIONAL USERS
Slide18TRANSACTIONAL USERS
CHECKING/SAVINGS SIGN UP
CREDIT CARD APPLICATION
ONLINE BANKING
ONINE BILL PAYING
Slide19TRANSACTIONAL USERS
ORGANIZE THEIR TASKS INTO AN EASILY ACCESSIBLE AREA OF THE SITE
Slide20TRANSACTIONAL USERS
ORGANIZE THEIR TASKS INTO AN EASILY ACCESSIBLE AREA OF THE SITE
AS THEY GO THROUGH THEIR TASKS, REWARD AND ENTICE THEM, BUT ALWAYS REWARD THEM FIRST.
LOAN CALCULATORS
+
LOAN OPTIONS & PRODUCTS
Slide21TRANSACTIONAL USERS
ORGANIZE THEIR TASKS INTO AN EASILY ACCESSIBLE AREA OF THE SITE
AS THEY GO THROUGH THEIR TASKS, REWARD AND ENTICE THEM, BUT ALWAYS REWARD THEM FIRST.
ACCOUNT BALANCES
+
OTHER ACCOUNT OPTIONS
Slide22TRANSACTIONAL USERS
ORGANIZE THEIR TASKS INTO AN EASILY ACCESSIBLE AREA OF THE SITE
AS THEY GO THROUGH THEIR TASKS, REWARD AND ENTICE THEM, BUT ALWAYS REWARD THEM FIRST.
ONLINE BILL PAY
+
RELATED PRODUCTS
Slide23TRANSITIONAL USERS
Slide24TRANSITIONAL USERS
SAVVY COMPARISION SHOPPERS
MAY OR MAY NOT BE EXISTING CUSTOMERS
LOW BRAND LOYALTY
Slide25TRANSITIONAL USERS
DELIVER INFORMATION THAT IS PORTABLE, PRINTABLE, BRANDED, AND COMPLETE
CREATE EASY TO DIGEST COMPARISON CHARTS THAT SUMMARIZE COMPLEX INFORMATION INTO VISIBLE BENEFITS
Slide26TRANSITIONAL USERS
DELIVER INFORMATION THAT IS PORTABLE, PRINTABLE, BRANDED, AND COMPLETE
CREATE EASY TO DIGEST COMPARISON CHARTS THAT SUMMARIZE COMPLEX INFORMATION INTO VISIBLE BENEFITS
WHEN POSSIBLE USE CUSTOMER STORIES AND “CASE STUDIES” TO ILLUSTRATE BENEFITS
Slide27Slide28Slide29Slide30CONTENT MANAGEMENT
Slide31INFORMATION ARCHITECTURE
Slide32INFORMATION ARCHITECTURE
CONTENT VIEW
Slide33Slide34INFORMATION ARCHITECTURE
SITE VIEW
Slide35Slide36INFORMATION ARCHITECTURE
PAGE VIEWS
Slide37Slide38Slide39Slide40Slide41VISUAL DESIGN
CONSIDER GOALS AND BRAND ATTRIBUTES
Slide42VISUAL DESIGN
MOODBOARDS
Slide43Slide44Slide45VISUAL DESIGN
HIGH LEVEL PAGES
Slide46Slide47Slide48VISUAL DESIGN
TEST FLOW AND FUNCTIONALITY
REVIEW WITH FOCUS GROUPS
Slide49Slide50Slide51Slide52McDONALDS
Slide53Slide54Slide55Slide56Slide57Slide58Slide59Slide60CONTENT MANAGEMENT
EASY TO USE & CUSTOMIZE
ALWAYS ACCESSIBLE, ALMOST ANYWHERE
EXTENSIBLE
SECURE
Slide61Slide62CONTENT MANAGEMENT
DRUPAL: 26 SECURITY VULNERABILITIES IN 2008
JOOMLA : 67 SECURITY VULNERABILITIES IN 2008
Security
Focus (www.securityfocus.com
)
Slide63CONTENT MANAGEMENT
DRUPAL: 26 SECURITY VULNERABILITIES IN 2008
JOOMLA : 67 SECURITY VULNERABILITIES IN 2008
Security
Focus (www.securityfocus.com
)
Slide64FIMS
FIREFLY INFORMATION MANAGEMENT SYSTEM
DECIDELY UNCOOL
DEVELOPED AND MANAGED IN HOUSE OVER 10 YEARS
COLD FUSION PLATFORM (AGAIN, NOT AT ALL COOL)
NOT OPEN SOURCE.
NOTHING IS 100% SECURE.
TESTED, FORTIFIED, TESTED AGAIN, AND AGAIN, AND AGAIN.
Slide65FIMS
FIREFLY INFORMATION MANAGEMENT SYSTEM
Slide66FIMS
FIREFLY INFORMATION MANAGEMENT SYSTEM
Slide67FIMS
FIREFLY INFORMATION MANAGEMENT SYSTEM
Slide68FIMS
FIREFLY INFORMATION MANAGEMENT SYSTEM
Slide69FIMS
FIREFLY INFORMATION MANAGEMENT SYSTEM
Slide70FIMS
FIREFLY INFORMATION MANAGEMENT SYSTEM
Slide71FIMS
FIREFLY INFORMATION MANAGEMENT SYSTEM
Slide72IMPLEMENTATION
Slide73IMPLEMENTATION
Slide74Slide75THANK YOU!