Gerhard Weiss. Cycling Development Officer. London Cycling Campaign. Over 11,500 paid up members. About 50,000 supporters. 33 Local groups, one in each London borough. Cycling . development in . London.
Why Public Relations?. 1.. Building . marketplace. excitement . before media advertising breaks. 2. . Creating advertising news . where there is no product news (reminding people why your company is so great). .
Theodore H. M. . Prudon. Who is Theodore . Prudon. ?. MA. Architecture. University of Technology Delft (Holland).. MS, Architecture. Columbia University. PhD Architecture. Columbia. . University. Architect and principal of .
The. Netherlands:. The . “Low. Country”. 17c: The “Dutch” Century. It was a political model.. A radical attitude towards religion in the country.. A certain level of religious toleration.. Stable, thriving economy..
The United Provinces of the Netherlands (Dutch Republic) . 1. st. half of the 17. th. century was the “golden age” of the Netherlands . Government . consisted of an organized confederation of seven provinces, each with representative government .
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Dutch Campaign ‘ Choose
Presentation on theme: "Dutch Campaign ‘ Choose"— Presentation transcript:
Dutch Campaign ‘Choose the Best Tyre’
the expert from the Netherlands
(62nd GRB, 1-3 September 2015,
PartnersRoyal Dutch Touring
Club (ANWB), >50% (4 mil. Members)Dutch Association
of Mobility Retailers (Bovag), +10,000 members, ~100 % car dealers and garagesAutomobile and Bicycle Industry Association (RAI), +500 manufacturers and
End of Life
management in NL (
Band op Spanning (
: Tyres at
Goals of the campaignRaise awareness
casualties, noise and CO2
Campaign MessageChoose the Best
-tests internet-tyre specialistTyre maintenance -tyre pressure, every 2 months -profile
, 1.6-2.5 mm
InstrumentsEach partner does what it
canMinistry of Infrastructure
and EnvironmentBackside of letter on the yearly required general car inspectionDigital Route Information PanelSCarfleets
Declaration on Best Tyres40% of new cars
are leased by companies
Potential of using Best TyresDeclaration on Best Tyres
Potential of using Best Tyres‘
Triple A studies’Fleets on Best tyres
Triple-A tyres – benefits for environment, noise, safety and economyPotential benefits of Triple-A tyres in the Netherlands, the EU and RotterdamRotterdam
0.626 million inhabitantsArea 210 km2Roads/streets 1100 km
5 billion km (10% heavy duty)
Annual fuel savings [ billion l]
reduction [ MtCO
Reduced number of fatalities-2567-Reduced number of slight/ serious injuries -19631/12353-Reduced number of annoyed people [millions]--13Reduced number of sleep disturbed people [ millions]--6Annual cost savings [ billion €]13101134
Benefits Triple A in EU
Annual fuel savings [ million l]
reduction [ tCO
Reduced number of fatalities---Reduced number of slight/ serious injuries -3/6-Reduced number of annoyed people [thousands]-
7.4Reduced number of sleep disturbed people [ thousands]--5.7Annual cost savings [ million €]22.214.171.124
) in Rotterdam
Fleets on Best TyresPotential Benefits of energy-efficient tyres and correct tyre pressure maintenance of the vehicle fleets of:Dutch National Road Authority (RWS)Amsterdam