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Advertising Impact per GRPs Indexed to  Total Adverti Advertising Impact per GRPs Indexed to  Total Adverti

Advertising Impact per GRPs Indexed to Total Adverti - PDF document

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Uploaded On 2015-04-09

Advertising Impact per GRPs Indexed to Total Adverti - PPT Presentation

Indexed to 1996 60 40 100 80 2000 2001 1998 1999 1997 1996 40 100 160 Brands respond to clutter with heavier weight Median weekly GRPs from MB clients Clutter index R8706 03969 Netherlands Thailand India France UK Germany Poland Italy Colombia Braz ID: 50094

Indexed 1996

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