Perfect Patient Why Copyright Business Coaching for Osteopaths you can treat everybody Youre trained to treat everyone Your website lists a million and one conditions People will come when they need you ID: 356103
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Business coaching for osteopaths
Perfect PatientWhy?
Copyright Business Coaching for OsteopathsSlide2
you can treat everybody!
You’re trained to treat everyoneYour website lists a million and one conditionsPeople will come when they need you
You don’t understand why more people don’t need your servicesSlide3
Why is the other guy busy?
You might wonder why other Osteopaths in your area are busier than youYou might think that you are a
better practitioner than themYou
may keep
your prices low to try
and attract people
Your opening hours are long just to try to be available whenever someone might need youSlide4
Adverts are not the answer
They are addressing nobody in particular and therefore are attracting nobody in particular!
They don’t tackle the public’s lack of knowledge about your skillsThis is ‘spray and pray’ marketing
Or some call it ‘scatter gun’Slide5
PEOPLE DON’T CARE HOW YOU DO IT!
You have the curse of knowledge!You’ve forgotten what it’s like not to know what Osteopathy is
If you can explain it to a 6 year old, that’s probably enough information for most peoplePeople only need to know that you can probably fix their pain and get them movingMake that plainSlide6
TARGET your perfect patient
Now your marketing will be very effectiveYou know who you’re going after
You will target the bullseye instead of blindly firing everywhereYou will naturally
and easily attract
the people and cases that you love to treat mostSlide7
Don’t panic!
You are not turning anyone awayNow you are targeting more of your favourite cases to treatFor example a chap with a sports injury will head directly to a Physiotherapist because he doesn’t know how effective you are
Target him and educate!