Public Relations?. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public.. Why is Public Relations Important?. Promote your club and service projects.. ID: 696596
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Public Relations Rundown
Slide2Public Relations?
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public.
Slide3Why is Public Relations Important?
Promote your club and service projects.
Slide4
How to Start Public Relations
Press Releases
Social Media
Slide5Press Release?
You, as a member, announcing your club and service to your home, school, and community.
Slide6How to do a Press Release?
… through newspaper articles, news channel segments, afternoon announcements at school, etc.
Slide7
Nine Parts of a Press Release
Letterhead/Logo
Contact Information
“For Immediate Release”
Headline & Sub-headline
Slide8Nine Parts of a Press Release
5. Dateline
6. Body
7. Quotes
8. Boilerplate
9. ###
Slide9Social Media & Public Relations
Slide10Don’ts
Post inappropriate photos/comments
Promote bad behavior
Post about personal views (ex. Politics, controversial issues)
Respond to negativity
Take away from someone else’s achievements in their comment section
Make your account open to everyone
Slide11Do’s
Promote yourself and your club (ex. Talk about accomplishments, service projects, etc.)
Interact with others because it helps you build relationships
Have Positivity!
Share you Key Club experiences
Use proper grammar
Model good behavior (ex. No drugs or alcohol)
Slide12
Public Relations Committee:
PublicRelationsCommittee@floridakeyclub.org
Public Relations Committee Chair: Ashley Johns
Division14C@floridakeyclub.org
http://floridakeyclub.org/public-relations/
Resources
Slide13Slide14
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