2019 Responsible Investment RIBI Does your brand rex0066006Cecc your commicmenc to Responsible InvestmentThe RIBI is an invaluable tool to identify potential gaps between your Responsible Investmen ID: 874708
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1 The fully updated and extended 2019 RIBI
The fully updated and extended 2019 RIBI edition will feature an enhanced, more sophisticated methodology, the possibility to analyse trends, benchmark competitors and offer a year-on-year comparison of how the industry as well as individual Asset Managers are performing. The case for Responsible Investment – How do Asset Managers project their commitment in their brand?It is paramount for Asset Managers to fully and genuinely integrate sustainability into their global business strategy. The Responsible Investment Brand Index takes the view that the backbone of a successful Responsible Investment strategy is the ability to project actual commitment to Responsible Investment through the brand. The 2019 RIBI delivers Insights to help shape your Responsible Investment strategy. Access unique qualitative insights beyond che usual �gures.The 2019 Responsible Investment Brand Index will build substantially on a very successful basis, adding quantitative and qualitative depth for Asset Managers. The report will By combining hard and soft factors, the 2019 Responsible Invescmenc Brand Index reaches beyond �gures by providing you with relevant insights into the ESG landscape. Degree of commitment to responsible investment Degree of sustainability embodied within brand identityValue based consistency of communication Articulation of a purpose contributing to greater 2019 Responsible Investment (RIBI) - Does your brand re�ecc your commicmenc to Responsible Investment?The RIBI is an invaluable tool to identify potential gaps between your Responsible Inve
2 stment strategy and your brand
stment strategy and your brand Enhanced methodology: more parameters looked at on both the commitment dimension and the brand architecture axis. More granularity and explanation on your ranking.Trend and evolution: comparison of results of the 2018 and 2019 editions. Where is the industry heading and where is your respective position?The voice of the asset owner: qualitative and quantitative insights from European asset owners and their views on Responsible Investment. The option to use the Responsible Investment Brand Index Sign of Achievement on your marketing and brand collaterals About the AuthorsMarkus Kramer is a Partner at Brand Affairs, a specialist consultancy with expertise in strategic positioning and brand building. The portfolio of brands he has worked with includes companies such as Aston Martin, Harley-Davidson and many more. He holds an MBA from the University of Oxford and is a visiting Senior Fellow in Strategic Brand Management at Cass Business School London. Kramer is author A Navigational Code for Brand Growthaims at re-establishing trust in the �nancial world. His professional expertise lies in and product level. He holds a MSc from EPFL Lausanne, Switzerland, and has profound knowledge www.ri-brandindex.orgDon’t miss out on the Responsible Investment Opportunity - Leverage the RIBI 2019 to your advantage.RE-ORDER the 2019 Responsible Investment Brand Index k your deep-dive session.SNAPSHOT OF 2018 PRE-ORDER NOW 37 Brand ArchitectureRI TraditionalistsRI LaggardsRI Avant Gardist