Binding IDs to Content - PowerPoint Presentation

Presentation on theme: "Binding IDs to Content"— Presentation transcript

Slide1

Binding IDs to ContentA Progress ReportApril 2014

Chris Lennon

President & CEO

MediAnswers

Chair

of

Open ID ProjectSlide2

What Problem Are We Trying To Solve?Slide3

Currently, there is no open method for embedding persistent content identifiers (e.g., watermarks, fingerprints, etc.) into content, so that it survives, no matter how that content gets to the consumer

Retail and Consumer Products

SKU

UPC

Distribution

Binding

Broadcast TV and Film

ID Registration

Consumer

No guarantee of survivability

Distribution

Binding

ID Registration

ConsumerSlide4

Content creators and distributors need an effective way of reliably binding content identifiers to audio/video content that will robustly and reliably transit an end-to-end media ecosystemExisting identifiers, such as EIDR and Ad-ID, rely on binding an identifier to a file container, data streams within a file container, or structural metadata of the file itself, which can be

destroyed during

processing or delivery

.

Research suggests that the only reliable approach is to

bind the identifier within the audio/visual essence, so that it can survive throughout the end-to-end lifecycle.

Binding technologies exist – watermarks, fingerprints and wrappers – but today these are either proprietary, are not capable of surviving transit through the end-to-end ecosystem, or both.Slide5

Content creators and distributors need an effective way of reliably binding content identifiers to audio/video content that will robustly and reliably transit an end-to-end media ecosystemAn open standard for ID-to-asset binding can enable a wide array of capabilities:

Increased speed, transparency and accountability

in video content and advertising measurement

Improved media workflow automation

within and between M&E entities

Enablement of new

anti-piracy tools and methods

Reduced

asset storage

and transmission costs

More complete

long-tail content monetization

On-the-fly

media asset assembly

More

granular and comparable media ratings

Accelerated

digital content

locker adoption

Improved

automated content

recognition and detection

Simplified

and

less-costly media reconciliation

Better

second-screen integration

and improved

multi-screen content discovery

Fewer barriers to deploying

cross-platform dynamic ad insertionSlide6

Where is this work being done?Slide7

What Has Happened Up To Now?Meetings every other week since group formed in July of 2013Use Cases , and then Requirements createdRFI issued Dec 15, 2013RFI closed Jan 31, 2014

Face To Face Meeting Feb 11, 2014 (6 formal, 2 informal replies)Slide8

Some Use Cases The Group IdentifiedSlide9

Cross Platform MeasurementSlide10

Second Screen ApplicationsSlide11

Audience MeasurementSlide12

4 Rs: Rights, Research, Royalties, ReconciliationSlide13

Targeted Ad Insertion (Advanced Advertising)Slide14

RequirementsAt the RFI’s core were a set of requirements. These came out of use cases discussed on the previous slides.Slide15

RequirementsPayloadMust be able to carry representations of Ad-IDs and EIDRsSlide16

RequirementsSurvivability Across PlatformsMust survive distribution to consumers across all distribution platformsSlide17

RequirementsRecording And PlaybackMust survive recording and playback at a later time (DVRs)Slide18

RequirementsGranularityNeed to be able to detect the IDs during short commercials, as well as longer programs.Slide19

RequirementsSynchronization Across PlatformsMust be able to retrieve IDs simultaneously across different platforms (second screen)Slide20

RequirementsID ReplacementMust be able to replace the ID if content is repurposed within another program (e.g. SportsCenter)Slide21

RequirementsQualityMust not degrade the quality of the content for the consumerSlide22

What Kind of Responses Did We Get?Most solutions focused on audio watermarking, although other solutions were presented (fingerprinting, XDS carriage, Time Reference Label, whistles, video watermarking)Slide23

What Kind of Responses Did We Get?Although watermarking was dominant technology presented, there may be advantages to coupling this with fingerprinting or other technologiesExample: audio watermark establishes that ad played, and fingerprinting verifies that entire ad playedSlide24

Next StepsGroup to focus on full report to SMPTE, outlining suggested standardization work to achieve Open ID binding to essence.Slide25

Thank YouQuestions?

clennon@medianswers.tv