Osteobiz Shoestring Marketing Local Collaboration Gilly Woodhouse Copyright Business Coaching for Osteopaths Local collaboration How could you connect with your local target audience Its not about you its about them ID: 350602
Download Presentation The PPT/PDF document "Business coaching for osteopaths" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Business coaching for osteopaths
Osteobiz Shoestring Marketing Local Collaboration Gilly Woodhouse
Copyright Business Coaching for OsteopathsSlide2
Local collaboration
How could you connect with your local target audience?It’s not about you, it’s about them!But what if you don’t like selling?
Change your mindsetYou are educating and informing your community
Let’s look at two examplesSlide3
Where are the sporty types?
Which other businesses in your area also attract similar kinds of people to your sporty Perfect Patient?Gyms, sports teams, running clubs, swimming pools, tennis or golf clubs?What would be the benefit to them in learning about osteopathic treatment?Slide4
ideas
Give a short 10 minute talk at amateur sports teams venuesOffer to show beneficial stretches to gym membersShow the local golf club how to improve their swingShow tennis players at their club how to avoid injuryOffer a Q&A session at the endSlide5
Babies and children
Which local businesses also attract this age group?Clinics, NCT groups, mother and toddler groups, childminders, nurseries, soft play or outdoor climbing centres
How could you work together to benefit the children?Slide6
ideas
Could you give a talk to the parents to explain how you help with common childhood complaints?What about a free newborn health check?
Start a baby massage group?A fun exercise group for pre-school children?Slide7
General collaboration
Run a joint competition to win a Christmas hamper with the local independent pharmacy. Let them know they’ll be added to both your email lists unless they opt out.Team up with the newsagent; ask them to donate a couple of relevant magazines per month with their sticker on the front “Supplied by AB Newsagent for your enjoyment”. In return put your leaflet dispenser by his till and give him a treatment or two.Slide8
What else could you try?
Collaborate with the local garage and do a deal based on a reciprocal voucher say £5 off an MOT service and £5 off an MOT treatmentWho else would fit?Hairdresser?Book Shop?
Café or restaurant?Pilates class?Slide9
Could you run:
A competitionA treasure hunt map or similar at a school fete?A monthly drop in one hour clinic for runners to prepare them for the local 5K run?A weekly mobility class for pensioners?
Let’s share some ideasSlide10
publicity
The point of any joint collaboration or competition is to get publicity or PR benefitsPrint leaflets to create awareness locallyTake inspiring photos and write a punchy item for the local newspaperGet a little interview on the local radio
Put information about the event/idea in the local magazineTalk every day about the excitement of it on all your social media