Anand Dube Dhruv Joshi Karan Sobti Sudhish Warrier A Brief History A Brief History Major Players Atari now only third party game title provider Microsoft Nintendo Sega now ID: 589596
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Slide1
Gaming Console Market
Anand
Dube
Dhruv
Joshi
Karan
Sobti
Sudhish WarrierSlide2
A Brief HistorySlide3
A Brief HistorySlide4
Major Players
Atari (now only third party game title provider)
Microsoft
Nintendo
Sega (now
only third party game
title provider)
Sony Computer EntertainmentSlide5
Market Share of 3 major playersSlide6
Pricing Strategies..Snapshot
Price Skimming
Product Form Pricing
Geographical Pricing
Psychological Pricing
Penetration Pricing
Bundle Pricing
Value PricingSlide7
Pricing Strategies…
Price Skimming
Retailer
Price - Feb 2004
Price - Oct 2005
% Decrease per annum
Amazon.co.uk
£134.99
£112.99
11
Argos
£148.75
£114.99
15
Currys
£169.99 (+ game)
£139.99 (+ 3 games)
12
Dabs.com
£145.24
£109.99
16
Dixons
£169.99 (+ game)
£114.99
22
Game
£149.99
£114.99
16
HMV
£169.98 (+ game)
£114.99
22Slide8
Pricing Strategies (Contd)
Price Skimming and Target Audience
Geographical Pricing
Psychological Pricing
Product Form Pricing
Penetration
Pricing
Value Pricing
Price WarsSlide9
References
http://sczuber.blogspot.com
/
http://www.gamingdump.com/consoleevolution.html
http://www.bized.co.uk/educators/16-19/business/marketing/activity/pricingstrat.htm
http://tech.yahoo.com/blogs/null/151373
http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aqf8U0V0Ouj4
http://www.startbuttonpress.com/wii-console-controller-bundle-pricing-aussienintendo-news-roundup/
http://www.shopbot.ca/pp-microsoft-xbox-360-pro-holiday-bundle-microsoft-price-43203.html
http://74.125.153.132/search?q=cache:N-BVuz4Kc3sJ:www.smartcomputing.com/editorial/article.asp%3Farticle%3Darticles/archive/r1003/03r03/03r03.asp%26guid%3D+nintendo+%22value+pricing%22+DVD&cd=4&hl=en&ct=clnk&gl=in
http://news.cnet.com/8301-17938_105-10207985-1.htmlSlide10
Thank You