organization Agenda Voter File Basics Membership Targeting Voter Registration Issue Work GOTV Voter File Basics In short the registered voters in your state But really its much more than just registered voters in your state ID: 623273
Download Presentation The PPT/PDF document "How can civic engagement data help your" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
How can civic engagement data help your
organizationSlide2
Agenda
Voter File Basics
Membership
Targeting
Voter Registration
Issue
Work
GOTVSlide3
Voter File Basics
In short: the registered voters in your state.
But really, it’s
much more than just registered voters in your state. Slide4
Voter File Basics
Registering to VoteSlide5
Voter File Basics
Registering to VoteSlide6
Voter File Basics
Registering to VoteSlide7
Voter File Basics
Registering to VoteSlide8
Voter File Basics
Basis for the Voter File
Secretary of State OfficeSlide9
Voter File Basics
Secretary of State Office
The
SoS
File is only the startSlide10
Voter File Basics
Secretary of State Office
Other Databases can be included to provide a better picture
CensusSlide11
Voter File Basics
Secretary of State Office
Other Databases can be included to provide a better picture
Census
Public Available ListSlide12
Voter File Basics
Secretary of State Office
Other Databases can be included to provide a better picture
Census
Public Available List
AnalyticsSlide13
Voter File Basics
Secretary of State Office
Other Databases can be included to provide a better picture
Census
Publicly Available List
Analytics
VOTER FILE
EtcSlide14
Voter File Basics
Voter File Has:
VOTER FILE
VOTER FILESlide15
Voter File Basics
Voter File Has:
VOTER FILE
Names
Address
Phone Number
Voting History
Geography
Sex
Marital Status
Age
Race
Ethnicity
Census
Information
Unregistered PeopleSlide16
Voter File Basics
Some data can come from models
VOTER FILE
Names
Address
Phone Number
Voting History
Geography
Sex
Marital Status
Age
Race
Ethnicity
Census
Information
Unregistered PeopleSlide17
Voter File Basics
Some data can be more unreliable
VOTER FILE
Names
Address
Phone Number
Voting History
Geography
Sex
Marital Status
Age
Race
Ethnicity
Census
Information
Unregistered PeopleSlide18
Voter File Basics
Allows you to search for your voters
Example: Voters in three wards of Hackensack, NJSlide19
Voter File Basics
Voter Files also include your work
VOTER FILE
Membership
Volunteers
Cell Phones
Email Address
Contacts
Made
Voter RegistrationSlide20
Voter File Basics
Track your contacts
VOTER FILE
Who took action
When they were contacted
Who contacted themSlide21
Membership
Voter File
Learn about
People
Demographics
Voter Registration
Voting History
Geography
Internal DatabaseSlide22
Membership
Make decisions on recruitment, expansion, or where further work is needed.Slide23
Membership
Build Your OrganizationSlide24
Targeting
Find the people it make sense to talk to
Illinois
Population
Total
12,880,580
Female
6,556,215
Male
6,324,365
White
9,982,450
African American
1,893,445
Asian
682,671
Hispanic or Latino
2,151,057
Over 18
9,892,285 Slide25
Targeting
What is your program?
Cook County
5,246,456
Female
6,556,215
Modeled Activists
1,893,445Slide26
Targeting
What is your program?
Cook County
5,246,456
Female
6,556,215
Modeled Activists
1,893,445
Our TargetSlide27
Targeting
Ex. Find people to contact their legislator
LegislatureSlide28
Targeting
Ex. Find people to contact their legislator
Solution: Who can you contact
?
Our members/volunteers (already in our file)
Prospects (use a model?)
GeographySlide29
Voter
Reg
Where to do workSlide30
Voter
Reg
Where to do work
Reminder: Voter File starts with Registered
Voters.
What does this tell us now as opposed to what we want?
What other information would we want to use?Slide31
Voter
Reg
Tracking Voter Registration Work
Measure results
Know who became a new registrant
Find those who didn’t (if possible)
Follow up with registrantsSlide32
Voter
Reg
Remember, these registrants are your contacts.
Voter Registration TODAY!
Here’s my voter
reg
…Slide33
Voter
Reg
Remember, these registrants are your contacts.
Voter Registration TODAY!
Thank you for being a voter!Slide34
Voter
Reg
Remember, these registrants are your contacts.
Voter Registration TODAY!
Would you like to volunteer?Slide35
Issue Work
Issues - Models
In short, models are an equation that tells us something about an individual
When models are created, lots of variables are used. This may include age, gender, race, voting history, census data, etc
.
Ex. Have a town hall?
Use an issue or activism modelSlide36
Issue Work
Issues – Patch through calls
Volunteer
Voter
LegislatorSlide37
GOTV
Turnout Voters
Use a Turnout model
Use Vote HistorySlide38
GOTV
Turnout Voters
Use a Turnout model
Use Vote History
Remember all your activists and people you registered we mentioned before!Slide39
GOTV
Voter Propensity Model
Municipal Elections?
Vote History
Low Turnout
*Information on voting history varies by stateSlide40
Questions
Thank youSlide41
OCA St. LouisHOW TO BUILD A CULTURE OF CIVIC ENGAGEMENT
caroline@oca-stl.orgSlide42
Civic Engagement Progress2014: 3250 phones. Started multilingual civic
engagement program2015: Started relationship with Board of Elections2016: 12,000 mail; 2,500 phones; voter reg for federal and state election20+ voter reg/ edu events in 44 weeks
2017: 5,000 mail; 4,500 phones for STL city and county municipal electionStarted nonpartisan GOTV visibility campaign in restaurants, shops, templesVolunteers: students, professionals, board membersUpsides: increased organizational visibility, gala attendance, engagementSlide43