Presentations text content in Organizing Your Editorial Calendar
Slide1
Organizing Your Editorial Calendar
Slide2Step 1
–
Assess what you have
Slide31. Use the
Yoast
SEO
plugin & download
your site content.
Slide42. Use Google Analytics to download your top 100 posts & pages.
Slide53. Brainstorm all the ideas you have for future content & products.
Slide64. Print out a blank calendar
for
the next 12 months. Add holidays and seasonal topics.
Slide7Step 2
–
Plan your Content
Slide8Group your current
& future content by themes.
Monday – Weekly Organization Focus
Tuesday – Pinterest Round Up Post
Wednesday – Republish Related Post
Thursday – Republish Related Post / or Sponsored Content
Friday – NEW – Podcast
Saturday – Next Post in Series
Sunday – Sunday Basket Posts
Slide9Pillar Content = Branding.
-
PILLAR CONTENT -
Monday – Weekly Organization Focus
40 Week Home Organization Series REPUBLISHED 4 years in a row – adding a new element each year:
Year 1 – content
Year 2 – content edited + professional pictures taken
Year 3 – recorded weekly podcast to go with content
Year 4 – Created an APP to
go
with content/ challenge
Year 5 – new spin off product 100 Day Challenge
Sunday – Sunday Basket Posts
19 posts written about the Sunday Basket System (Organization 101)
REPUBLISHED in order repeating every 20 weeks – no additions.
Slide10REPUBLISH posts to create momentum and provide content
on a predictable schedule and by seasonal need.
- Curated & Enhanced Content -
Tuesday – Pinterest Round Up Post
Created a NEW post curating 5-7 pins related to my Monday post.
Wednesday – Republish Related Post
REPUBLISHED an old post related to Monday’s content.
Thursday – Republish Related Post / or Sponsored Content
REPUBLISHED an old post related to Monday’s
content, or a NEW post or a SPONSORED post.
Slide11
NEW content and Series of posts to keep loyal readers engaged & your expertise sharp & growing.
- NEW Content -
Friday
– NEW – Podcast
BRAND NEW Content –idea or podcast to go with old series of posts.
Saturday – Next Post in Series
A 7 or 10 Week series of posts on one topic (Email organization, moving organization, etc
.)
Slide12Step
3
–
SCHEDULE your Content
Slide131. Write all your post ideas on a calendar by theme & day.
2. Highlight them as they are written.
3. Check them once edited and scheduled.
Slide14Add the URL to your scheduled posts in your Google Calendar
as
an all day event – on their own calendar.
Slide15Use the Editorial Calendar
plugin
for
Wordpress
to see scheduled posts.
Slide16Enjoy your scheduled content!
Organizing Your Editorial Calendar
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