3 Tips That Can Transform Your Website\'s User Experience - PDF document

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3 Tips That Can Transform Your Website’s User Experience In today’s hyper - digital reality, your website has become one of the most critical factors to your success. If you want to expand and boost your brand, then having a website is a must. In the following articles, we have explained why it is essential to have a website and why it is one of the most efficient and vi tal marketing tools you can ever have. However, you should keep in mind that just building a website without considering the ongoing trends and ignoring the user experience your visitors obtain will not lead you to a good place. In today’s world, change is the only constant. So, if you don’t want your website to look outdated and unattractive, then you should make it walk harmoniously with the ever - changing digital trends. In this article, we will explain what is UI/UX and provide you with 10 UX best practices you can apply to improve your website’s user experience. What is UI Design? You probably came across the term UI a lot. However, what does it actually stand for? The term UI refers to the user interface, which is the graphical layout of your website. Your website’s user interface consists of all buttons and elements that your visitors interact with, including the layout, ca lls to action, animations, and page - to - page transitions. So, shortly said, this is all about serving important elements in an aesthetically pleasing manner. What is UX Design? Before discussing UX best practices, we need to understan d what UX is first. The term UX stands for user experience. The user experience of your visitors is determined by the way they interact with your website. Is the navigation responsive, logical, and easy? Are the elements created by the UI designers easy to interact with? Thus, in short, the aim of UX is to determine the functionality, organization, and usability of your website’s interface. If all these points are satisfied, your visitors will leave your website with a good experience. Therefore, if your we bsite is hard to navigate and causes confusion, your users will simply abandon it irrevocably. So, if you want to avoid the second outcome, then you should pepper your website with some elements to improve your UX. To help you in this process, we picked 7 UX design best practices you can consider to enhance your visitors’ user experience. How to Improve Your UX Design: 3 Best Practices Now it’s time to improve your website’s UX. To understand the “HOW,” let’s take a look at the follow ing UX design best practices. 1. Use white space In one of our previous articles, we have discussed the use of white space as a great technique to optimise your website for conversion. However, it’s time to consider this approac h as one of the best practices to improve your user experience as well. White space is one of the most efficient design elements you can pepper your website with. It not only allows you to draw your visitors’ attention to the most important buttons but als o makes your content more legible. According to Crazy Egg , using white space around your content can increase your viewers’ attention by almost 20%. Furthermore, this is also o ne of the easiest methods you can apply to make your website look modern and open. Using white space is always a good choice. Keep in mind that it is also important to find the golden middle between the amount of white space you use and the information you want to highlight. We simply cannot discuss white space as a design element without mentioning Apple. As shown in the picture below, Apple is a big advocate of white space. Here you can see only two call - to - action buttons: Learn More and View Pricing. Whe n you go with the “Learn More” button, you run into another page with a lot of white space, as shown in the second picture. As you scroll down, Apple provides you with the most important elements you should know about their product without any extra inform ation. This saves you visitors’ time and is also aesthetically pleasing. You can’t predict your consumers’ taste preferences, but you can apply this kind of technique to come up with something neutral and less risky. 2. Optimise your loading time You are probably tired of reading about the importance of your website’s load time. However, this is definitely one of the most important aspects and can never be enough to mention. From pre vious our articles, you surely remember that about 53% of your users will leave your page if it takes more than 3 seconds to load. According to Section.io, an extra five se conds of page load time can increase your website’s abandonment rate by more than 20%. However, the loading speed of your website doesn’t only affect your bounce rate but also frustrates your visitors. So, if you don’t want your visitors to abandon your we bsite with a bad user experience, then you should consider optimizing the speed of your website. Make sure that your users can easily get what they are looking for without waiting for a couple of minutes until your pages load. In the picture below, you can find the top 10 most fast - loading e - commerce websites. Now when you have gone over some fast - loading pages and know how good it feels when a website loads within a few seconds, it’s time to improve yours. First and foremost, use Google’s free platform to analyze your page speed and get some tips and suggestions to improve your load time on both Desktop and Mobile devices. If you still feel lost and don’t know how you can improve your website’s loading time, then you should definit ely read the following article: Optimising images for your website: A complete guide 3. UX Writing When you think about UX design practices, the first thing that comes in you r mind is probably well - designed and structured layouts. However, no matter what kind of design elements you use to flavor your website, you should always have UX writing in mind. Make sure that your content and the information you give are user - oriented a nd easy to digest. Don’t use some hyper - difficult words that will make your visitors search for definitions every two seconds. You should communicate your content intelligibly. Furthermore, you can combine well - written content with some visual treats such as images, emojis, and custom illustrations. Such additions won’t let your visitors get tired or zone out. A designer’s job should not only end with well - structured layouts. Do not forget about UX writing. Work in a team and demand quality material. Use th e language that your users are familiar with, be user - oriented; make sure that your contact with the user is transparent. Also, a sense of humor is suitable. Do some research on your customer segment. Detect their age range, and see what can walk harmoniou sly with the concept of your brand and their preference. Maybe some humour or cartoon illustrations. That’s something you should find out. However, one thing is clear that weird language and bad - quality images won’t. So, make sure to avoid these.