PDF-(EBOOK)-Trust Us We\'re Experts: How Industry Manipulates Science and Gambles with Your

The authors of Toxic Sludge Is Good for You unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts doctored data and manufactured facts We count on the experts We count on them to tell us who to vote for what to eat how to raise our children We watch them on TV listen to them on the radio read their opinions in magazine and newspaper articles and letters to the editor We trust them to tell us what to think because theres too much information out there and not enough hours in a day to sort it all outWe should stop trusting them right this secondIn their new book Trust Us Were Experts How Industry Manipulates Science and Gambles with Your Future Sheldon Rampton and John Stauber authors of Toxic Sludge Is Good For You offer a chilling exposé on the manufacturing of independent expertsPublic relations firms and corporations know well how to exploit your trust to get you to buy what they have to sell Let you hear it from a neutral third party like a professor or a pediatrician or a soccer mom or a watchdog group The problem is these third parties are usually anything but neutral They have been handpicked cultivated and meticulously packaged in order to make you believe what they have to saypreferably in an objective format like a news show or a letter to the editor And in some cases they have been paid handsomely for their opinionsFor exampleYou think that nonprofit organizations just give away their stamps of approval on products BristolMyers Squibb paid 600000 to the American Heart Association for the right to display AHAs name and logo in ads for its cholesterollowering drug Pravachol SmithKline Beecham paid the American Cancer Society 1 million for the right to use its logo in ads for Beechams Nicoderm CQ and Nicorette antismoking adsYou think that a study out of a prestigious university is completely unbiased In 1997 Georgetown Universitys Credit Research Center issued a study which concluded that many debtors are using bankruptcy as an excuse to wriggle out of their obligations to creditors Former US Treasury Secretary Lloyd Bentsen cited the study in a Washington Times column and advocated for changes in federal law to make it harder for consumers to file for bankruptcy relief What Bentsen failed to mention was that the Credit Research Center is funded in its entirety by credit card companies banks retailers and others in the credit industry that the study itself was produced with a 100000 grant from VISA USA Inc and MasterCard International and that Bentsen himself had been hired to work as a creditindustry lobbyistYou think that all grassroots organizations are truly grassroots In 1993 a group called Mothers Opposing Pollution MOP appeared calling itself the largest womens environmental group in Australia with thousands of supporters across the country Their cause A campaign against plastic milk bottles It turned out that the groups spokesperson Alana Maloney was in truth a woman named Janet Rundle the business partner of a man who did PR for the Association of Liquidpaperboard Carton Manufacturersthe makers of paper milk cartonsYou think that if a scientist says so it must be true In the early 1990s tobacco companies secretly paid thirteen scientists a total of 156000 to write a few letters to influential medical journals One biostatistician received 10000 for writing a single eightparagraph letter that was published in the Journal of the American Medical Association A cancer researcher received 20137 for writing four letters and an opinion piece to the Lancet the Journal of the National Cancer Institute and The Wall Street JournalRampton and Sta. . 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