BAPI Communities Support Team - PowerPoint Presentation

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BAPI Communities

Support Team

Community Manager: Sandy Rivas

High level strategy and event planning

sandy.rivas@microsoft.com

Community Administration: Mackenzie Lyng

Community enhancements, changes, and requests

v-malyng@microsoft.com

Community Content: Jessica Cook

Newsletters, blogs, and communication strategy

v-jescoo@microsoft.com

What it takes to achieve MAU Goal

Enhancing the awareness, experience and value of the community

1. Content and experience variety, purpose and value

2. Community awareness and outreach

3. Member Participation, Social Recognition & Value

Modern site design following best practices

1. Align UI, structure and experience cross communities

2. Back end structural improvements

Impact, Integration and Collaboration

1. Gallery / Product Integration

2. Assistance / Product Integration

3. Product Improvement / Impact

Driving force and factor of Community integration and experience at the Data Insights Conference

1. Content

2. Swag

3. Contests

4. Experience

Modern Events Portal

Partners can create paid events from the community

Community members can register for events

Reporting and management

1. Performance dashboards and reports

2. Email and ppt presentations

3. Tracking and management

Community PM Responsibilities

Liaison with Community Managers:

Provide

:

Community specific target metrics

MAU

Content contribution

Accepted SolutionsOther metricsUpcoming product features / eventsDrive Product Integration with Community

Responsibilities

Drive

Team participation

Community health

Community Contributions

Communicate

Community activities and opportunities to the team and key community members (Partners, MVPs,

etc

)

Outreach

Participation in planning conferences, events, team participation, etc. <marketing,

design,etc

>

Community Feature and Site Review

Quality verification of community development

Evaluate if additional platform

features

should be activated

Community Status and Health

Monitor and mindful of community activity

Regular quality verification of content and UX

Point of contact for Community Support Team escalations

Monthly Meetings

Plan Upcoming Period:

Review: Metrics

Work from Community Dashboard, identify any adjustments necessary based on the results.

Adjustment plan:

Identify owners and metrics for adjustments and implementation

Plan Upcoming Period:

Initiative Alignment - efforts towards initiatives

Team participation

Community health

Campaigns

Contests

Community Contributions

Outreach

Conferences, events, team participation <marketing,

design,etc

>

Announcements / Blog posts

New Features, blog posts, user research needs

Community Feature Review

Review the status and state of the community and if additional

features

should be activated.

Community Status and Health

Routines; protocols; UI/UX needs

Reports

BAPI Communities Dashboard

Product Blog Content

Program Managers

Marketing & PR Teams

Third Party (partners)

Community Team

Content Marketing

All posts should be copyedited by blog owner before publication

70% of posts are written and submitted by Program Managers

20% of posts are written by community support

10% of posts are written and submitted by Marketing / PR

Product Blog Management Checklist

Maintaining the calendar

Update the dashboard on Mondays

Onboarding new blog authors

Send account creation instructions

Ensure that new authors are accurately identified

Answer questions about technical aspects of the CMS

Answer questions about Microsoft style and terminology, content feedbackWriting postsInterview SMEs Obtain and stage assets such as videos, images, and reportsIterate drafts based on feedback when necessary

Product Blog Management Checklist

Editing posts

Ensure correct grammar and terminology without removing personality

Create complete excerpts for the homepage

Check for accurate categories and tags

Make sure that any assets are high quality and placed correctly

Publishing posts

Ideally no more than 2 posts a day, Monday-Thursday, 8am-11amPrioritize “Tier 1” posts; regularly update Featured PostUpdating postsAs needed to fix incorrect information, add new detailsUpdate with a community forum link after the 4-week comment period upon request

Newsletter Content

Feature Releases

Most Commented Blogs

Upcoming Events

Community Highlights

Partner Advertising

3-4 stories per issue

Keep visuals and CTAs minimal

1 story each issue should drive community engagement

Newsletter Management Checklist

Establish external content requirements

Coordinate with Marketing, Event Coordinators, Partners

Obtain copy and collateral, or create based on requirements

Identify content from the past week

See what’s new on the product blog

Find posts that generated a high number of comments

Stay in the loop with upcoming and current eventsIdentify one new community item each week

Newsletter Management Checklist

Create the newsletter in

Marketo

Clone the previous week’s program

Write or adapt copy for each story, write catchy headlines, update CTA links

Reuse previous header graphic or create new image

Update program metadata

Finalize and schedule the sendSend previews to stakeholders and adjust if there is feedbackWork with Marketing Technology to approve schedule sendMonitor to ensure newsletter is sent correctly!Track analyticsGet analytics from MarketoDouble-check numbers from previous 4 newsletters to include delayed readers