Missoula TDM Program Review Image fromFlickr prizrak2084 Overview Project Recap Project schedule Draft Recommendations amp Organizational Plan Organizational recommendations Programmatic recommendations ID: 779779
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Slide1
TPCC Presentation
September 25, 2012
Missoula TDM Program Review
Image
fromFlickr
prizrak2084
Slide2Overview
Project RecapProject schedule Draft Recommendations & Organizational PlanOrganizational recommendationsProgrammatic recommendations Plan Implementation & Monitoring Program cost, budget, and potential funding sourcesPerformance measurement process2
Slide33
Project RecapPhoto Source: holotone
Slide4Study Process
4Stakeholder Outreach Peer ReviewPhase I: March - AprilProgram AssessmentDraft org alt Evaluation FrameworkPhase II: May - June
Org Evaluation Recommended Org StructurePhase III: July
Org Plan
Phase IV: August - September
TPCC Adoption
Phase V: October
Slide55
Draft Recommendations & Organizational Plan
Slide66
4 Key Outcomes of this PlanImprove organizational structure Roles & responsibilitiesCollaboration EfficiencyDefine TDM program priorities Identify additional program funding opportunitiesDevelop a performance measurement process
Slide77
City Transportation Department/ Section
Downtown
Employer Outreach
MPC
Parking Access Manage-
ment
ASUM
UM Transit & Outreach
MR TMA
Vanpool service
Mountain Line
Transit service
Downtown Leadership Committee
TPCC Oversight Committee
District Based Employer Outreach
Travel Options Consortium
Travel Options Group (MIM)
Transit, youth, Bike/
Ped
, Employer, Individualized Marketing
Slide81. Centralize Travel Options Programming
Maintain MIM brandMIM DowntownRegional MIM Employer Outreach (N Reserve, University, Midtown)Consolidate City Bike/Ped Office under Travel Options GroupCentralize and focus youth outreach Manage transit marketing 8Lead Agency: City Transportation Department (recommended)Partners: City Bike/Ped Office, MUTD
Slide92. Focus Marketing & Outreach
Develop an individualized marketing program for neighborhoods and employment sitesPhase out Way to Go! Club and designate funds to youth, individualized marketing, and transit marketing9Lead Agency: Travel Options Group Partners: City Bike/Ped Office, MUTD
Slide103. Establish Downtown Leadership Group
Build on strength and success of current downtown organizationsDevelop access management strategy Approve work plan for MIM Downtown 10Lead Agency: Travel Options GroupPartners: Travel Options Group, MRA, DDA, MUTD, ASUM, MR TMA, St. Patrick’s Source: flickrDwarfVader
Slide114. Dedicate MPC Funding to TDM/Access Management
Designate a dedicated portion of parking revenue to downtown TDM programsPriorities set by Downtown Travel Options Leadership groupDevelop access strategy that integrates parking management and TDM programming 11Lead Agency: MPCPartners: Downtown Travel Options Leadership Group
Slide12Missoula Downtown Master Plan
12Missoula Downtown Master Plan calls for a multimodal access and circulation to support planned downtown development
Slide135. Establish TDM Consortium
Collaborative forum for regional travel options Identify target markets and funding opportunities 13Lead Agency: Travel Options Group Partners: MUTD, ASUM, MR TMA
Slide146. Develop Capacity for Transit Marketing
Partner with Travel Options Group to launch individualized marketing alongside transit routesBuild staff capacity to increase transit pass salesParticipate in Downtown Leadership and TDM Consortium groups14Lead Agency: MUTDPartners: Travel Options Group
Slide157. Improve Vanpool & Carpool Service
Attend & participate in TDM Consortium meetingsSurvey existing riders annuallySubmit quarterly reports to TPCC Oversight CommitteeWork with TPCC to reconcile waiting list and vehicle procurement process 15Lead Agency: MR TMAPartners: TPCC and MDT
Slide168. Improve ASUM/MUTD/MR TMA Partnerships
Partner on grant funding opportunitiesEstablish plan to implement more vanpools that serve university marketAttend Downtown Leadership Committee and TDM Consortium to ensure University services are included16Lead Agency: ASUM Partners: ASUM, MUTD, MR TMA
Slide179. Formalize TPCC Role as Oversight Committee
17Approve workplans and performance targets for each CMAQ funded program
Receive
updates on
quarterly
reports
from CMAQ funded programs
Evaluate
programs annually
Lead Agency: TPCC
Partners: CMAQ-funded TDM programs
Missoula Mode-Split Data, 2010
Slide1818
Plan Implementation & Monitoring
Slide19Recommended CMAQ Funding Allocation
19ProgramRecommended Estimate 2013-2014 CMAQ Funding
Key Changes
Travel Options Group
(City
Bicycle and Pedestrian
Program,
MIM, and MR TMA school outreach)
$378,200
Consolidates
Bike/
Ped
, and MIM CMAQ funds; shifts $14k from MR TMA to Travel Options
MUTD (Service Operations)
$310,000
MR TMA (Program Operations & Capital)
$87,200
Shift
$14k to Travel Options for school outreach
Public Works (Bicycle and Pedestrian Striping)
$40,000
Designated funds
City & County Public Works (Street Sweepers)
$240,000
No change
Total
$1,055,400
Source: Missoula TIP (Revised)
Note: $378k available for programs & outreach
Slide20Travel Options Group Budget (with funding gap)
20
Slide21Travel Options Group Budget (without funding gap)
21Funding gap potentially reduced by investments from MUTD & MPC
Slide22Travel Options Program Priorities
Higher Priority:MIM DowntownRegional Employer OutreachIndividualized MarketingBike/Ped Safety & OutreachLower Priority:Bike AmbassadorsYouth OutreachCommunity events22
Slide23Tracking Program Performance
23InputsOutreachMarketingOutputs/Direct EffectsAwareness & satisfactionParticipation Alternative mode use
Outcomes
Travel ImpactsEmissions reduced
Costs saved
Cost Effectiveness
Slide24How will Missoula Measure Performance?
24Performance measures will be quantitative, qualitative, and program-specific:
Slide25CMAQ Funding & Performance Monitoring Process
25Funding AllocationPerformance Monitoring
Slide26TDM and the LRTP
Recommendations will help Missoula achieve LRTP goals cost effectivelyMode split targets and other performance measures should align with LRTP goals and performance monitoring processes 26Photo: Metro RTO
Slide27Next Steps
27SeptemberSend Draft Plan to TTAC, TPCC, and Program DirectorsSeptember 25Comments due from TTAC, TPCC, and Program Directors
Present to TPCC
October
Submit Final Plan
TPCC Plan adoption
Slide28Slide29Summary of Feedback Since July
29Discussion PointHow this is addressedLocation of Travel Options Group: MPO, MUTD or other?Travel Options Group should be housed under City or agency with urban focus, depending on results of City/County restructuringIf centralized TDM program is recommended, transit marketing should not be separatedTransit marketing was moved under the centralized Travel Options Group MR TMA performance was not addressedTPCC Oversight Committee will raise standards for performance
Recommendations should not over-emphasize downtown; other employment centers are importantRecommendation that Travel Options Group develop MIM Downtown and other outreach to North Reserve, Midtown, etc. Shifting school outreach funding from MR TMA to Travel Options Group would cause reduction in overall funding availability5311 would be shifted from school outreach to vanpool operating;
increase in local match would be required