PDF-Becoming A Digital Marketer Gaining the Hard Soft Skills for a Tech-Driven Marketing

In the rapid world of marketing fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before It8217s no longer enough to be a specialist in today8217s techdriven industry you8217ve got to be able to build websites install analytics run payperclick campaigns join Twitter chats understand SEO strategy and experience the underrated power of email marketing In Part 1 you8217ll learn the hard skills crucial to a marketing career like organic search SEOpaid advertising PPCsocial media marketingreporting amp analyticsbranding amp copywritingemail marketingIn Part 2 you8217ll read about the soft skills essential to business like writing emailsinvoicing amp salesgetting an entry level positionworking as a marketing freelancerstarting your marketing agencyhow to work remotelyAlso included are indepth vignettes and interviews with renowned communicators for insightful alternate views on what makes a successful marketer About The AuthorsAuthors Gil amp Anya Gildner are the cofounders of Discosloth a search marketing company that has worked with brands like Volvo Doctors Without Borders AirTreks and have been featured in Inc Magazine the New York Times Arkansas Business the Washington Post and more They regularly speak at industry conferences and conduct corporate amp academic training seminars. 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