PDF-Content Strategy for the Web, 2nd Edition

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS Your content is a mess the website redesigns didn8217t help and the new CMS just made things worse Or maybe your content is full of potential you know new revenue and costsavings opportunities exist but you8217re not sure where to start How can you realize the value of content while planning for its longterm success For organizations all over the world Content Strategy for the Web is the goto content strategy handbook Read it to Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter achievable decisions about what content to create and how Find out how to build a business case for content strategy With allnew chapters updated material case studies and more the second edition of Content Strategy for the Web is an essential guide for anyone who works with content. jjgnetiapillars httpwwwadaptivepathcom Jesse James Garrett 9 July 2003 adaptive path The most successful Web teams build their team structures and their processes on these nine essential competencies Project Management The hub that binds all the tact 3rd Edition Introduction As a strategy for helping young people succeed in school, work and life, mentoring works. It helps give young dence, resources and support they need to achieve their potentia Social, PR . and SEO. Chicago Social Media Marketing . Group – FEB 2015. “I knock down walls, create brand belief systems and design performance plans that deliver.”. Former journalist, internet pioneer and entrepreneur, thought leader, chief executive with vision and execution chops. The Social Media Affect. Who Cares? You Should!. Almost 100 percent (97 percent) of consumers who bought a product based on an online review found the review to be accurate.. Seventy percent of consumers look to online reviews before they buy.. Growth in Entrepreneurship. © 2014 . Cengage. Learning. All rights reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.  . Spring 2012. Background.. *Arizona State B.S. Marketing ’95.. *Columbia University M.B.A. ’03.. *10+ Years Online Marketing Experience.. *Certified Google . Adwords. Professional (>1000), SEO, Social Media. 2000+ sites. Top 1% Power Affiliate CJ.com. 5.5 Hour Course on Traffic & Driving Sales Online. . Content Strategy. Why do you need a content strategy?. Up-to-date. Consistency. User . experience. Search engines. Content strategy. Which content is of interest to your target audience?. Tools and resources. 2017/18 – 2019/20. Content that:. CREATES THE CONVERSATION . . FIRES . THE IMAGINATION . . . . TOUCHES . THE HEART. . . 1. Strategic Summary. THE PURPOSE:. Contents. Market Overview & Business Objectives. Smart TV Communication Strategy. Market share by key segments. Total CTV Market share in 2011. 45%. 40%. 35%. 30%. 25%. 20%. 15%. 10%. 5%. 0%. 2008. Create quality content to influence customer behavior. MARKETING:. The Case for Content Marketing. A cornerstone of B2B marketing plans, Content Marketing supports brand building, enhances reputation and drives lead generation. Content Strategy. Why do you need a content strategy?. Up-to-date. Consistency. User . experience. Search engines. Content strategy. Which content is of interest to your target audience?. Tools and resources. Creating . Community. Judith V. Boettcher, Ph.D. . Designing for Learning . University of Florida . judith@. designingforlearning.org. . May 14 2013. 1. St. Mary’s University – May 14 2013. Faculty Institute . The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand La rivoluzione digitale ha aperto la strada alla disintermediazione. Aziende, istituzioni, ong e partiti stanno scoprendo questa opportunit224 per raccontarsi in prima persona, attraverso piattaforme web e social, e creare le proprie comunit224 di riferimento. Ma produrre testi, video, infografiche o podcast di qualit224 non 232 semplice e non basta. Ogni minuto nel mondo vengono riversati sulla rete 211 milioni di nuovi contenuti e la risorsa pi249 scarsa nel futuro sar224 l8217attenzione. Senza contare che comunicare in modalit224 broadcast appartiene al secolo scorso oggi per raggiungere le diverse community occorre un approccio sharing. 200 possibile raccontare una storia in modalit224 mai sperimentate finora, ma il 171segreto 187 per creare nuovo valore reputazionale restano i contenuti. A patto che siano l8217esito di una strategia ben definita.