PDF-Digital Marketing Analytics Making Sense of Consumer Data in a Digital World Que Biz-Tech

Distill Maximum Value from Your Digital Data Do It Now Why hasn8217t all that data delivered a whopping competitive advantage Because you8217ve barely begun to use it that8217s why Good news neither have your competitors It8217s hard But digital marketing analytics is 100 doable it offers colossal opportunities and all of the data is accessible to you Chuck Hemann and Ken Burbary will help you chop the problem down to size solve every piece of the puzzle and integrate a virtually frictionless system for moving from data to decision action to results Scope it out pick your tools learn to listen get the metrics right and then distill your digital data for maximum value for everything from RampD to customer service to social media marketing Prioritize8213because you can8217t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer8217s needs expectations and behaviors Measure real digital media ROI sales leads and customer satisfaction Track the performance of all paid earned and owned digital channels Leverage digital data way beyond PR and marketing for strategic planning product development and HR Start optimizing digital content in real time Implement advanced tools processes and algorithms for accurately measuring influence Make the most of surveys focus groups and offline research synergies Focus new marketing investments where they8217ll deliver the most value 8226 Identify and understand your most important audiences across the digital ecosystem8220Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement And they do so with a lightness of touch and absence of jargon so rare in this overhyped muchmisunderstood ecosystem8221 8213 Sam Knowles Founder amp MD of Insight Agents author of Narrative by Numbers How to Tell Powerful amp Purposeful Stories with Data. 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Grace . Attard. , . General . Secretary. , Association Consumer . Lesley Broadwood. Project Development Manager. ScotlandIS. ScotlandIS – a brief overview. Who we are and what we do:. The membership and cluster management organisation for the digital technologies industry.