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1 Personal Brand Workbook www.pwc.com/jo
Personal Brand Workbook www.pwc.com/jobs PersonalBrandworkbookWelcometoyourpersonalbrandexperienceThispersonalbrandexperienceisyouropportunitytolearnmoreaboutyourself,soyoucanmakedecisionsandplansthatmaximizeyouruniversityexperienceandchartacourseforyourcareer.Itwillalsohelpyoupositionyourself,soyoucanreachyourgoals.What’syourbrand?Inshort,it’syourreputation.Eachinteractionyouhavewithothershastheopportunitytocreateamemorableexperience,teachingthemwhattheycanexpectfromyou.Whenyou’reconsistentindeliveringthoseexperiences,youbuildastrongreputation.Deliveringyourbrandclearlyandconsistentlyacrossawideaudiencehelpsopendoorstoopportunities.Yourbrandbecomesyourpersonalcallingcard—auniquepromiseofvalue;adistinctandauthenticrepresentationofyou.Inbuildingyourpersonalbrand,youwilldefineyourindividuality,maximizeyourstrengthsandmanageyourchoicesnowtocreatefutureopportunities.Stepuptos

2 tandoutPwChascreatedapersonalbrandexperi
tandoutPwChascreatedapersonalbrandexperiencetohelpyoufindandshowcaseyourstrengthssoyoucanstandoutfromthecrowd.Bytappingintoyouruniqueskills,talentsandpassions,youcanleapoffthepagesofyourresumeandtopofmindtoyourrecruiters.Usetheactivitiesofferedheretotakechargeofyourprofessionalsuccess—standoutwhilebeingyourbestself.Goodluckandenjoythejourney. Your Personal Brand Your Personal Brand De�ne your X Factor PersonalBrandworkbookUnleashyoursuperskillPeoplewithstrongbrandsareclearaboutwhotheyare.Theyknowandmaximizetheirstrengths.Here,wegiveyoutheopportunitytouncoveranddefineyourskillsandstrengths.You’llbeusingathree-stepprocess,Document,DistilandValidate.DocumentTohelpguideyouthroughthisexercise,answerthequestionsbelow:Whatarethestrengthsthatothersacknowledgeinme?2.2.Whenworkingonateam,whatrolesdoIseektofulfil?3.Whenfacedwithanoverwhelmingobstacle,whataremy“goto”skillsto

3 overcomeit?Whatwasthemostsuccessfulproje
overcomeit?WhatwasthemostsuccessfulprojectIevertackledandwhatmademesuccessful?5.WhatwasthemostimportantteamroleIeverfulfilledandwhy? PersonalBrandworkbookDistilTodeeperyourintrospection,answerthequestionsbelow:Whatstrengthsandskillscameupoverandoveragain?2.Whicharemymotivatingskills—theskillsthatexciteme?3.Whataremyburnoutskills—theskillsI’vemasteredbutwouldrathernotuseeveryday?Whichstrengthsandskillsaregoingtobemosthelpfulinachievingmycareergoals?5.Whatskillsaremissing?WhatskillswouldIliketobuildbuthavenotyethadtheopportunitytopractice? PersonalBrandworkbookBasedonyourresponsestothepreviousquestions,documentyourtopfivestrengths—yoursuperskills.Forexample,youmightusewordslike“creative,”“relationship-creator,”or“makethecomplexsimple.”Then,youcanstarttovalidateyourself-perceptionwithfeedbackfromothers.ValidateUptonow,theexercisehasbeenfocusedonyo

4 urownperceptions.Now,it’stimetovali
urownperceptions.Now,it’stimetovalidatewhatyoudocumentedaboutyourself.Doothersexperienceyoursuperskills?Wouldtheyagreewithyourassessment?Youhaveacoupleofoptionsforcompletingthispartoftheprocess:Option1PostthefollowingtoyourFacebookwall:AspartofPwC’sPersonalbrandexperience,Icompletedanexercisetohelpmeunearthmystrengths.Icameupwith“Strength1,strength2,strength3.”Whatdoyouthinkaremygreateststrengths?Option2Askyourfriends,professors,andothersinyourbrandcommunity(unprompted)whattheythinksetsyouapartfromothers,thencomparetheirresponsestoyourself-assessment.Youcoulddothisinpersonorviaemailorsocialmedia,whicheveryouthinkmaygiveyouthemosthonestresponsestohelpyoucompleteyourprofile.Ifyouchooseemailorsocialmedia,youcanalsoconsidersettingupafreeandanonymoussurveyusingatoolsuchasSurveyMonkey. 1. 2. 3. 4. 5. PersonalBrandworkbookConqueryourweakestpointStresscanleaveyoudepleted.Itcanweake

5 nyourimmunesystem,affectyoursleepanddrai
nyourimmunesystem,affectyoursleepanddrainyouradrenalswhileimpactingeveryfacetofyourlife,yourrelationshipsandyoursuccess.Itcanalsohaveanegativeimpactonyourpersonalbrand.Stressisthebody’sresponsetoathreatordemandsuchashomework,atest,applyingforcollege,goingonaninterview,dating,beinginanargument,unresolvedconflict,lackofsleep,lackofmoney,adentistappointmentorbeinglate.Onewaytohelpmanageyourstressistobeclearaboutthewho,what,when,where,whyandhowofyourstress.Onceyouhavefiguredoutsomeofyourstresstriggers,youcanimplementstress-managementtechniquesdesignedtobestaddressyourspecificstressorsandsymptoms.DocumentSomestressorsareon-going,chronicandmaybepredictable.Othersareunexpected,potentiallylife-changing,andoftenoutofyourcontrol.Evenwhenyou’rethepersonwhocontrolsthedecisionthatleadstostress,itmaybenolessstressful.Butwithwarning,youhavesomechoicesabouthowtoreact.Reflectonthelast12monthsofyourli

6 fetoanswerthequestionsbelow.Whatkeychang
fetoanswerthequestionsbelow.Whatkeychangeshaveyouexperiencedinthepast12months?Please,listthemhere.Foreachchange,placeacheckmarknexttoCifitwasinyourcontrolandplacecheckmarknexttoOifitwasoutofyourcontrol(e.g.,changeinlivingarrangements,startedfreshmanyearofcollege,lossoffinancialsecurity,lossofalovedone,etc.).CO2.CO3.COCO5.CO PersonalBrandworkbookDistilWhatareyourstresstriggersthatarelikelytoshowuprepeatedlyinyourlife?Oftenthesearethethingswithinyourcontrol,orattheveryleast,underyourinfluence.Sometimesthesearethingsthatfallshortofyourexpectationsforyourselfandothersandsometimestheyareviolationsofyourvalues.Payingcloseattentiontowhatcausesstresswillbethefirststepdowntheyellowbrickroadtofindingthecure.Thingsyoudothatcauseyoustress(e.g.latetoclass,unprepared,overcommitting,peoplepleasing,moneymanagement,conflictmanagement,etc.)2.Thingsthatotherpeopledothatannoyyou(e.g.beinglate,gossiping,notpulling

7 theirweight,sloppywork,borrowingmoney,ar
theirweight,sloppywork,borrowingmoney,arguing)ValidateTakingaproactiveapproachtoeitherpreventormitigatethosestressorsthatcausechronicorrepeatedstresswilllikelyaddress80%ofthestressorsinyoureverydaylife.Considerthesethreeactions:1.Talkwithfriendstosharebestideasonstressreduction.2.Goonlinetofindsitesthatfocusonstressreduction.3.Checkoutthestresstipsbelowandselectsomeoptionsyouwillputtothetestnow.Iftheywork,youwillhaveloweredyourstress.Iftheydon’t,tryanothermethod.Toeliminateunnecessarystress:•Setanalarmtopromptyoutoleaveforclass/appointmentswithtimetospare.•Blocktimeonyourcalendarforthepreparationthatmustbedoneinadvanceofaduedateormeeting.•Schedulea10-15minutebufferbetweenmeetingsorclassestoallowtimeforalastminutenote,aphonecallorclosureofanactivitytoavoidlooseendsoraseriesofunfinishedpromisestodolater.•Setclearexpectationswithpeopleinyourlifewhoareperpetuallylateorinconsiderate.Gr

8 eatboundariesmakegreatrelationships.•C
eatboundariesmakegreatrelationships.•Committothingsthatareinsynchwithyourvalues. PersonalBrandworkbookTobuildyourstresscopingreserves:Sleepisthebestnaturalrejuvenatorforyourbody,brainandmood.Gotobedearlierin15minuteincrements.Thesleepyougetbeforemidnighttakesadvantageofyourbody’snaturalcyclesfordeepestsleep.Addawarmbathorshowerbeforebedandyouwillsleepmoresoundly.Lightandheatimpactsleepqualityandquantity.Darkenandcoolyourbedroomandturnoffyourelectronics.Bluelightfromelectronicsinterfereswithsleepqualityuptotwohoursafterexposure.Takeawalkandmoveyourbodyatleast30-60minutesaday—especiallywhenyourdayisfilledwithlotsofsittinginclassorhomeworkinfrontofthecomputer.Getfreshaireveryday.Practicedeepbreathing.Getinarelaxedsittingorrecliningposition.Breathedeeplythroughyournose,fillingyourlungstothepointthatyourdiaphragmexpands.Slowlylettheairescapethroughyourmouth.Repeat10times.Exerciseregular

9 ly.Joiningaclassorfindingexercisebuddies
ly.Joiningaclassorfindingexercisebuddieswillhelpprovidemotivation.Takedowntime,eveninthemidstofabigprojectordeadline.Yourproductivityandconcentrationflagafteraboutthreehoursofintensefocus.Evena20minutebreakwillallowyoutocomebackmorealertandfocused.Eatwellandregularly.Junkfoodhasbeenproventocreatebrainfog,leavingyouinaweakenedconditiontothinkandactclearly.Tomitigatestressfulinteractionsthatmaybeon-going:Trytomeettheexpectationsofotherswithoutawholesalesacrificeofyourownneedsisastressorthatcanrepeatitselfoveralifetime.Rememberwhenyousay“yes”tosomething,you’resaying“no”tosomethingelse.Developsomesimplesentencesthatyoucansaytobuyyousometimewhenunderpressuretorespondbeforeyouareready.Examples:That’sagreatquestionthatIamgoingtoneedsometimetothinkabout.Whataninterestingpointofview.It’salwaysgoodtohavedifferentperspectives.Yes,I’msogladyouaskedandhopeyouwillagai

10 nwhenIcantakeyouuponit.You’rejustth
nwhenIcantakeyouuponit.You’rejustthepersonIwanttotalktoassoonasIgetfreefromthisproject.Nowaddyourown…Createyourlisthereofadditionalideasyouhavelearnedfromyourfriendshere.2. PersonalBrandworkbook3.5.Makeacommitmenttoyourself.Whatthreestresstipswillyoutestforthenext21days?(Studiesindicateittakes21consecutivedaysofpracticingabehaviortocreateanewhabit.)2.3. Your Personal Brand Understand your whY Factor PersonalBrandworkbookUnderstandingyourYfactorispivotaltodesigningacareerplanthatconnectswithyourvalues,passionsandpurpose.Whenyou’relivinginalignmentwithyourvaluesandintegratingyourpassionsintowhatyoudo,youareexcited,engagedandtotallyunstoppable.Let’sstartyouropportunityenginenowtoallowyoutoalignwhoyouarewithwhatyoudoandhowyoudoit.Thefollowingactivitieswillhelpyoutotrulydifferentiateyourselffromothersbecauseyou’llbesuperchargedwithyouruniquepromiseofvalue.It’stimetofoc

11 usonyourvalues,passionsandclarifyyourpur
usonyourvalues,passionsandclarifyyourpurpose.Thiswillhelpyoudevelopyourowninternalroadmapthatpointsyourdecision-makingintherightdirection.ValuesWhat’syour“northstar?”Yourvaluesarelikeyourpersonalcompass—theyprovidedirectionforyourchoicesandbehaviours.Inthisthree-stepexercise,you’llworktowardsidentifying,defining,andaligningyourvalues.Step1:IdentifyyourtopfivevaluesGothroughthelistofvaluesinthetableonthenextpageandeliminatewordsthatdon’tresonatewithyou.Gothroughthelistagainandplaceacheckmarknexttothevaluesthatareimportanttoyou.Gothroughtheshortlistofvaluesyoucheckedandfromthatlist,pickyourtopfivevalues.Onceyou’veidentifiedyourtopfivevalues,nowrankthem. PersonalBrandworkbookValues AccessibilityCourageGrowthProsperity AccomplishmentCreativityHealthPunctualityAccountabilityCuriosityHonestyRecognitionAccuracyDependabilityHumourRelaxationAdventureDeterminationImagi

12 nationReliabilityAffectionDirectnessImpa
nationReliabilityAffectionDirectnessImpactResourcefulnessAffluenceDisciplineIndependenceRespectAltruismDiversityIntegritySecurityAmbitionEfficiencyIntelligenceSensitivityAssertivenessEmpathyJusticeSignificanceBalanceEnthusiasmKindnessSincerityBraveryExcellenceKnowledgeSpeedCalmnessExperienceLeadershipSpiritualityCelebrityExpertiseLearningSpontaneityChallengeFairnessLoveStabilityCharityFaithLoyaltyStrengthClarityFameMindfulnessSuccessComfortFamilyOptimismSympathyCommitmentFidelityOriginalityTeamworkCompassionFlexibilityPassionUnderstandingCompletionFunPeaceVisionContentmentGenerosityPerfectionWealthControlGracePowerWinning PersonalBrandworkbookListyourtopfivevalueshereandrankthem:You’llcompletetherestaspartofSteps2and3.RankValueDefinitionAlignment:12345Alignment:12345Alignment:12345Alignment:12345Alignment:12345Step2:DefineyourtopfivevaluesThewordsyouselectedareimportantbecausetheymeansome

13 thingspecifictoyou.It’simportanttob
thingspecifictoyou.It’simportanttobeclearaboutexactlywhatthesewordsmeantoyou,assometimespeoplehavedifferentinterpretationsofthesameword.Forexample,twopeoplemayhaveselectedflexibility.Toone,flexibilitymeanstheabilitytobenimbleinworkstyleonaday-to-daybasis;toanother,flexibilitymeanstheinterestinaddingvaluetodifferenttypesoforganizationsorworkingondifferenttypesofprojects.Sincethewordsyouchoseresonatewithyou,youlikelyhaveastrongassociationwithawayofdescribingthemthatisbothpersonalandpowerfultoyou.Writeasentencetoeachvaluethatdefineswhatthevaluemeanstoyou.Step3:AlignNow,performaquickself-assessmenttomeasureyouralignmentwiththesevalues.Foreachvalue,giveyourselfascoreof1to5,where1indicatesIamreallynotlivingthisvalueand5indicatesIlivethisvalueveryconsistently. PersonalBrandworkbookValidateSelectthevaluethatyoufeelismostoutofalignmentandmostcriticaltoyourhappinessandsuccess.Focusonthisvalueforthe

14 next21days.(Remember,studiesindicateitta
next21days.(Remember,studiesindicateittakes21consecutivedaysofpracticingabehaviourtocreateanewhabit.)Eachday,reflectonhowyoumightemploythatvalueinwhatyouaredoing.Justtheactofhavingthatvaluepresentinyourmindeachdaywillallowyoursubconscioustodosomeoftheworkforyouasyouseeknewwaystobeinalignment.TipsWritethatvalueonapieceofpaperandpostitwhereyoucanseeit.Createascreensaverofyourtopfivevalueswiththeoneyouwillfocusonchanginginadifferentcolour.Writethatvalueonthetopofyourto-dolistforthenext21days. PersonalBrandworkbookPassionsWhatmakesyoucomealive?UnleashingyourpassionsYourpassionsfuelyouractions.Whenyouintegrateyourpassionsintowhatyoudo,notonlyareyoumoreengaged,youcreateapowerhouseofenthusiasm,engagementandinspirationforthosearoundyou.Inthisexercise,you’llhavetheopportunitytostepbackandthinkaboutyourpassions,howyoucanintegratethemintowhatyoudoandhowyoucanconnectthemwithyourcareergoals.DocumentBe

15 ginbyenteringyourresponsestothequestions
ginbyenteringyourresponsestothequestionsbelow:WhatwouldIdowithmysummerifmoneyweren’tanissue?2.Whataremyfavouriteactivities?3.WhydidIchoosetheseparticularuniversitystudies?WhattypeofpeopleamIdrawnto?5.WhatvolunteeractivitydoIfindcompelling? PersonalBrandworkbookDistilNow,takealookatyourresponsesandaskyourselfthesequestions:Wasthereaconnectionacrossresponses?2.AmIconnectingmypassionswithmystudiesandcareergoals?3.HowcanIpursueavolunteeractivitythat’sinlinewithmypassions?ValidateMakeacommitmenttocreateapassionintegrationplan.Usethespacebelowtodocumentwaysyouwillintegrateyourpassionsintoyourday-to-dayactivitiesandconnectthemwithyourgoals.Action1Action2Action3 PersonalBrandworkbookPurposeWhatisyourdestination?ExploringyourpurposeYourpurposeisyourbigpicture,internalvisionofwhatyouwouldliketoachieve.Whenyoucombineclearvalues,engageyourpassionsandtakeonpurposeaction,youcanfollowyourpersonalro

16 admaptothedestinationsyouchoose.Document
admaptothedestinationsyouchoose.DocumentItisimportanttovisualizeyourpreferredfutureandreallyconsiderwhatyouwanttoexperienceandaccomplishinyourlifeandtheimpactitwillhaveonthosearoundyouaswellasthoseyoumaynevermeet.Forthoseofyouwhohaveneverbeenthroughaguidedvisualizationactivity,thismayfeelalittleawkwardatfirst.Ifso,considerrepeatingitatalaterdatewhenyoucanexperiencethegreatestbenefit.Thiswillworkbestifyou’reabletochooseaquietplaceandtimewhereyouwillbeundisturbedforatleast20minutes.Dothisexercisewhenyou’rewithafriendwhocanreadtheguidedvisualizationscriptonthenextpage.Thatway,youcanrelaxandimmerseyourselfintheexperience.Now,getcomfortable.Turnoffyourinnercynicandletyourimaginationrunfree—barefooted.Guidedvisualizationscript:Congratulations!Youhavegraduatedandhavereallybegunestablishingalifeforyourself.(Pause5seconds.)Inthemailtoday,youreceivedtheinvitationtoyourhighschoolreunion.Al

17 othashappenedsinceyoulastsawsomeofyourcl
othashappenedsinceyoulastsawsomeofyourclassmates.(Pause5seconds.)Youstoptoreflectonthemanychangesthathaveoccurredoverthepast10years.Itprobablyfeelslikeawhirlwind.(Pause10seconds.)Youarementallyandemotionallypreparingyourselffortheconversationsyouwillhavewithyourclassmatesandfriends.Youareeagertoshareyourachievementsthatgaveyouthegreatestsenseofaccomplishment.Youareeagertosharewhatyou’redoingnowandwhatyouhopetodointhenextfiveyears.(Pause5seconds.)Youarethinkingaboutyourfirstfull-timejoboutofschool.(Pauseherefor5seconds.)Wereyouready?(Pausefor10seconds.)Remembergettingyourownplaceandrealizingallthefreedomyouhadandallthebillsthatwerenowyourstopay.(Pause5seconds.) PersonalBrandworkbook20Perhapsyouareinacommittedrelationship.Married?Family?Ormaybeyou’reconsideringthepossibilities.Whatareyoulookingforwardtosharingaboutyourlife?(Pause15seconds)Whathaveyoulearnedfromnegotiatingandnavigatingl

18 ife,workandtheworld?(Pause15seconds.)Wha
ife,workandtheworld?(Pause15seconds.)Whatareyoudoingnow?(Pause10seconds)Whoisinyourlife?(Pause10seconds)Whatimpactareyouhavingonthosearoundyou?(Pause15seconds)Whatisnextforyouthatwillcreatetheimpactyouhopetohaveonyourwork,lifeandworld?(Pause15seconds)Whenyouhavefinishedreflecting,takeseveraldeepbreaths,openyoureyesandstretch.Onceyouarefullyready,documentwhatyouwillbesayingaboutthelifeyouareleadingandtheimpactsyouaspiretohave.Capturehereyourjourneybacktothefuture:Youcaneitherdocumentallyourthoughtsorcapturekeyelements.Writeitinfirstpersonwithanactivevoice,asthoughyouweretellingthestorytoanotherpersonrightnow.“Iam…”“Ihave…”“Ienjoy…”“Iwill…” PersonalBrandworkbook21DistilCapturekeyideasandelementsWhathasbeenimportanttoyou?2.Whoisonthisjourneywithyou?3.Whatyouaredoingthatfuelsyourpassion?Whatareyouworkingtoward/haveaccomplishedthatgivesyou

19 asenseofpurpose?5.Whereyouareheadednext?
asenseofpurpose?5.Whereyouareheadednext?ValidateLookatyourresponses.Doyouseeyourvalues,passionsandpurposeshowingupinyourvisualization?Usedifferentcolourhighlighterstohelpyouputallthefuelpossibleintoyouropportunityengine.Forexample,considerhighlighting:ValuesinbluePassionsingreenPurposeinyellowAreallthecoloursrepresented?Didyoulearnanythingnewthatyouwouldaddtoyourvalues,passionsandpurposethatareneededtomeetyourhighestaspirations? PersonalBrandworkbook22BuildyourbrandandmakeanimpactGivingbackisanoutwardexpressionofyourvaluesandpurposeandanopportunitytodemonstrateyoursuperskills.Givingbackisgoodforsociety,it’sempoweringandinspiringforyouandthoseyouwillinfluenceandit’sanimportantpartofsuccessfulbranding!Inthisexercise,you’llidentifythephilanthropicoptionsthatwillbemostmeaningfultoyou.DocumentClarifyingyouruniquestrengths,values,passionsandpurposegivesyougreatdirectionandcriteriaforw

20 hattosay“yes”toandwhattosay

hattosay“yes”toandwhattosay“no”towhenfacedwiththemanyopportunitiesandrequestsyouwillencounteroveralifetime.Lettheworkyouhavedonetothispointinyourbrandingjourneybeyourguidetochoosinghowyouwilluseyourtime.Iwanttousethisgivingbackopportunityto:ShowcaseastrengthDevelopanewskillAlignwithmyvaluesEmploymypassionsFulfilmypurposeDistilUsethequestionsbelowtohelpyoubegintofindacausethat’srightforyou.Skills/Strengths:Whichofthesuperskillsyouidentifiedwouldyouliketoshowcaseorwhichskillwasmissingthatyou’dliketobuild?Values:Lookatyourvalues.Whichcause(s)mightconnectwiththosevalues?Passions: PersonalBrandworkbook23Thinkaboutyourpassions.Thinkaboutwhattypeofcausemightconnectwiththosepassions.Whatorganizationsmayalignwiththosecauses?Goals:Whatisyourgoalforaninternshiporthejobyouwouldliketohavewhenyougraduate?Purpose:Whatmightmoveyoutowardyourinternalvisionforthefuture? PersonalBran

21 dworkbook24Refertothetwoexamplesbelow:Ex
dworkbook24Refertothetwoexamplesbelow:Example1Example2 Skills/strengths: Relationship-building,collaboration Skills/strengths: Managingpeople,teaching,coaching Values: Respect,excellence,discipline,caringforothers,generosity Values: Teamwork,winning,competition,optimism,growth Passions: Animals(pets) Passions: Sports,entrepreneurship Goals: Idealfirstjoboutofschool:workingwithahealthcareorganization,workingondevelopingtherapiesthathelppeople Goals: Firstinternship:workingforaconsultingfirmthathashightechstart-upsasclients,orworkingforastart-up Purpose: Toleadanationalinitiativethatinfluencestheprovisionofalternativehealthcareservicestounderservedanddisadvantagedpeople Purpose: Tolaunchasuccessfulbusinessthatemploysmyloveofsportsandleveragesmytechnicalexpertiseforonlinedeliveryandengagement;TodeliverteamandleadershiptrainingservicesbasedonsportstheoryPotentialorganizations:localnon-profitveteri

22 naryclinic,dogrescueorganisation,non-pro
naryclinic,dogrescueorganisation,non-profitclinicforthehomelessPotentialorganizations:Schoolextracurricularsportsprograms,localsmallbusinessassociations,etc. Potentialroles: Welcomereception,greetingclients,workingaspartofateamtomakeanimalissuesvisible,workingacrossorganizationsgettingthemtocollaborate Potentialroles: Startingasportsorganizationatschool,teachingandcoachingstudentsondifferentprojects,managingasmallprojectforanentrepreneurialorganizationValidateNowit’stimetoactforimpact.Committoatleastoneactionbelowtogetyoustartedonyourroadtogiving.Checkwebsitesandphoneortabletapplicationsforopportunitiesbasedoninterests,causes,needs,skillsandlocationsthatareinalignmentwithyourvalues,purpose,passions,potentialrolesandgoalsoutlinedpreviously.Callorvisittheorganizationsthatsoundlikethebestfit.Volunteerforaday,aproject,oraweektogiftyourserviceandtestthefitwiththevolunteeropportunity.Evenifittu

23 rnsoutnottobethebestfitforyou,bothyouand
rnsoutnottobethebestfitforyou,bothyouandthosereceivingyourservicewillhavebenefittedanditwillgetyouonestepclosertoclarifyingwhatyouwanttodo.Checkyourstateandcitywebsiteforadditionalopportunitiesinyourarea.Manylargeemployershavevolunteerprogramsthatcanalsolinkyoutoopportunitiesthatwillbeafitforyourinterests.Dosomehomeworkonanemployeryou’dliketoworkforandseeiftheyhavevolunteeropportunitiesthatyoucanjoin. Your Personal Brand Eliminate your Zzz Factor PersonalBrandworkbook26Beakeeper,notasleeperPersonalbrandingisaboutstandingoutwhilebeingyourself—yourbestself.Youneedtostepuptostandout.Let’sinvestigatethewaystohelpyoubeakeeper,notasleeper.ProfessionalpresenceHowwillyoutellyourstory?Whatimpactwillyourpresencemakebeforeyouevensayaword?Howwillyoumakesurethatyou’rememorable?Howwillyouremainyourselfwhileputtingyourbestfootforward?Howwillyoupreparetopursuetheopportunitiesthatalignwithy

24 ourroadmap?Whatwillyoudotocreateanetwork
ourroadmap?Whatwillyoudotocreateanetworkthatwillopenthosedoorstoallowyoutopowerfullyintroduceyourselfandstandoutduringaninterview?Tellingyourstorygoesbeyondwhatyousay.Whatyoudosaysalotaboutyouaswell.Remember,firstimpressionslast.Don’tletsomethingassmallasprofessionalattireorbodylanguageblockallyourroadsbeforeyou’veevensaidaword. PersonalBrandworkbook27DocumentProfessionalpresence—self-reflectionprofileLet’sassesswhereyouarerightnow.Chooseyourresponse.Thereisnorightorwronganswer.Howcomfortableareyouwith…?(1:Notatall5:Very) Beingyourselfinallsituations?12345 Easilyandopenlyexpressingyourideas/opinionsinagroupconversation?12345Knowinghowtodressappropriatelyforeachsettingandeventyouattend?12345Speakingbeforeagroupofpeople?12345Makingeyecontactwithpeopleyouhavejustmet?12345Introducingpeopleinformalsettings?12345Startingconversationswithpeopleyoudon’tknowwell?12345Disag

25 reeingwithsomeoneelseinawaythatdoesn
reeingwithsomeoneelseinawaythatdoesn’tcauseconflictorangst?12345Apologizingwhenyou’rewrongsothattheotherpersonacceptsit?12345Acceptingresponsibilitywhenyoureffortsfallshort?12345Howconsistentareyouat…?(1:Notatall5:Very) Followingupanddeliveringonpromises?12345 Beingpromptforappointments,deadlines,duedates,class,dinner,meetings?12345Doingwhatyousayyouwilldo,whenyousayyouwilldoit,atthequalitytowhichyoucommit?12345Keepingtrackofdetails,calendareventsandcommitments?12345Keepingconfidences?12345Notrepeating,encouragingorengagingingossip?12345Conveyingpositivityinyourinteractions?12345Enteringaroomwithconfidence?12345 PersonalBrandworkbook28Howconsistentareyouat…?(1:Never5:Allthetime) Prepareyourthoughtsinadvanceofadiscussion?12345 Practicehowyouwillarticulateyourthoughts?12345Writeyourgoals?12345Evaluateyourgoals?12345Seekoutamentororcoachasasoundingboard?12345Beawareofyourbodyl

26 anguage?12345Doyou…?(1:Notatall5:Ab
anguage?12345Doyou…?(1:Notatall5:Absolutely) Haveanemailaddressthatprojectsaprofessionalimage?12345 Re-reademailbeforeyouhit“send?”12345HaveaFacebookpagethatyouwouldshowtoyourprospectiveemployer,clergyorparents?12345Haveavoicemailgreetingthatconveysyourbestself?12345Takenoteswhenmakingcommitments,listeninginmeetingsorgatheringdetails?12345Haveagreathandshake?12345Haveaprofessionalandmemorableself-introduction?12345Focusonyourgroomingandprofessionalappearance?12345 PersonalBrandworkbook29DistilHighlightareasforimprovementandfocusonnecessarychanges.Selecttwoitemsthataremostinneedofimprovementandthatyoubelievewillhavethemostimpactonyourlifeandopportunities.Writethemincolumnoneofthetablebelow.Nexttothem,writeadescriptionofhoweachwillbedifferentwhenyouhavemasteredthem.Nexttothat,writethreepracticeopportunitieswhereyouwillusethesethroughoutthenextmonth.ImprovementitemDescriptionofdesi

27 redoutcome3Practiceopportunities 1. 2. 3
redoutcome3Practiceopportunities 1. 2. 3. Validate:30daysresult 1. 2. 3. Validate:30daysresult ValidateSeekfeedbackfromyourfeedback/accountabilitypartners(friendsoratrustedmentor)asyoumakeyourchanges.Asktwopeoplewithwhomyouinteracttobeyourfeedback/accountabilitypartners.Shareyourtwokeygoalareasandwhatyouintendtodo.Askthemtogiveyoufeedbackthroughoutthemonthand/orattheendofthemonthonwhattheyhaveobserved.Writeyour30dayresultsinthetableabove.Howdiditfeel?Didyouachieveit?Ifyouneedtodevelopfurther,whathelpwillyouseek?Fromwhom?Bywhen?Repeatthisactivityonthoseitemsyoudeemimportant.Thisprocesscanhelpyouachieveyourgoalsthroughoutyourcareer. PersonalBrandworkbook30BoostyourinterviewSuccessfulinterviewingisbuiltoneffectivestorytelling.Youmustclearlyexpressyourstorysothattheinterviewercanexperiencetheessenceofwhoyouareandrememberyourexceptionalpromiseofvalue.Whenyoutellyourstory,yourevealyourstrengths,valu

28 es,passionsinawaythatkeepsyourinterviewe
es,passionsinawaythatkeepsyourinterviewer’sinterest.Storytellingisoneofthemostpowerfulwaystoengageothersandhelpthemrememberwhatyouhavetoldthem.DocumentPrepareforyourinterviewItislikelythatineveryinterviewyouwillbeaskedtwokindsofquestions:fact-basedandbehaviour-based(seeexamplesbelow).It’simportanttobearticulateandtoconveytotheinterviewerthatyouhavebeenintrospectiveandhaveadequatelypreparedforyourconversation.Considerhowyouwillgivewinninganswerstointerviewquestions.Usethefourfollowingquestionstothinkthroughanddocumenthowyou’llillustrateyourstory.Thesearethetypesofquestionsyouwilllikelybeasked.Fact-basedinterviewquestions:Whatdoyouknowabout[potentialemployer]andwhyhaveyouchosentointerviewwithus?Whatisatypicalweekforyou?Whatdoyoudooutsideofschool?Behaviour-basedinterviewquestions:Canyougivemeanexampleofsomethingyouhavedonethatmotivatedorbuiltenthusiasminothers?Describeatimewhenyour

29 resultsonaprojectortaskwerenotuptoyourpr
resultsonaprojectortaskwerenotuptoyourprofessor’sorsupervisor’sexpectations.Whathappened?Whatactiondidyoutake? PersonalBrandworkbook31DistilCheckeachanswertoseeifitrepresentsyourstrengths,values,passionsandpurpose.ValidateConsidersettingupapracticesessionwithfriends,familyormentorstogiveyoutheopportunitytogetusedtoansweringthesequestionsandothersimilarquestions.Askforfeedbackonhowwellyourstoriesgiveinsightintowhoyouare.Tip1:FirstimpressionsmatterYourinterviewstartswhenyouwalkinthedoor.Don’tletlittlethingslikeattireorbodylanguagesinkyourshipbeforeyouevenopenyourmouth.Tip2:StorytellingworksDon’tregurgitatefactsthatareonyourresume.Usethepowerofpersonalstoriestoconveytheessenceofwhoyouareandwhat’simportanttoyou.It’seasiertobeenthusiasticwhenyou’retellingastoryversusjustrestatingfacts.Tip3:EndwithanimpactMakesureyou’reauthenticandmemorable. PersonalBrandworkb

30 ook32NetworkingnitrogenStrongbrandshaves
ook32NetworkingnitrogenStrongbrandshavesolidprofessionalnetworks.Yourabilitytosuccessfullynetworkiscriticaltoachievingyourgoals.Regardlessoftalent,eachofusencounterssituationswherewe’refacedwithchallengesthatrequirethehelpandcollaborationofothers.Byunderstandinghowtopresentyourselfinapositivelight,findingcommongroundandidentifyingopportunitiestofollow-up,you’llhavethetoolstocultivatemutuallybeneficialrelationshipswithpeoplewhoarewillingtohelpyouaccelerateyourabilitytoreachyourgoals.Apowerfulintroductionisanimportanttoolinyourarsenalwhenmeetingpeople.It’scriticaltomakingapositiveimpression,gainingopportunities,andtakingadvantageofnetworkingopportunitieswhentheyappear.Yourintroduction,orelevatorpitch,togetherwithyourbodylanguageanddemeanour,formthebasisforafirstimpression.Makesureyourfirstimpressionismemorableandauthentic.Itwillgoalongwayinbuildingyourbrand.DocumentKeypointstoincl

31 udeinmyelevatorpitchare:Someconversation
udeinmyelevatorpitchare:SomeconversationstartersImightuseare:Topicsforcomfortablesmalltalkformeare: PersonalBrandworkbook33DistilUseyourrepliesfromthepreviouspagetoformulateanelevatorpitchthatconveystheessenceofwhoyouare.Anexampleisincludedbelow.Noticehowitincludesone’svalues,passionsandpurpose,creatingauniquepromiseofvalue. 'Myloveofreadingandmypassionforworkingwithyoungpeoplehasinspiredme totutorunderprivilegedstudentsandseekadegreeinelementaryeducationsoIcan continuehelpingothersimprovetheirliteracyandopendoorstoabetterlife.'Whatvalueisengaged?Whatisdrivingyou(yourpassions)?Towardwhattarget?(forwhom)Whatdoyouwanttoprovideandwhy?(yourpurposeandimpact)Usethespacebelowtodraftyourelevatorpitch.ValidateAgreatelevatorpitchis:•Brief•Easytounderstand•Compelling•Relevant•Differentiated•AuthenticLookatyourelevatorpitchaboveandvalidateifitmeetsthesecriteria.Makeadjustmentsasnecessary.

32 PersonalBrandworkbook34Networkingdo
PersonalBrandworkbook34Networkingdo’sanddon’tsNetworkingdo’sNetworkingdon’ts Beforetheevent,focusongettinguptospeedontheindividualsandtheirindustryorgroup.Findoutwhoisgoingandcomeupwithsomeconversationstarters.Gotoanetworkingeventwithoutanypreparation Speakyournameclearly(firstandlast).Mumbleorjustintroduceyourselfbyfirstnameornicknameonly.Maintaingoodpostureandeyecontactandsmilewhenintroducingyourself.Useafirmhandshake.Makeeyecontactwithjustonepersoninagrouporcontinuelookingallovertheplaceforthenextgrouptojumpto.Makepersonalconnectionsabouthobbies,interests,etc.Usejargon,slangorventureintoinappropriatetopics,gossip,orsimilar.Approachpeoplewhoyoudon’tknowandengage(especiallythosewhoarebythemselves).Betheonewhoinitiates.Beawallflowerandwaitpeopletocometoyou.Bereadywithyourelevatorpitch/valueproposition.Short,crisp,authenticandconversationalanswerstoquestionslike,“

33 Whatdoyoudo?”shouldrolloffyourtongu
Whatdoyoudo?”shouldrolloffyourtongueeasilyandshouldbememorable.Rambleorgiveacondensedversionofyourresume.Seekoutgoodopportunitiesfornetworking,bothplannedandspontaneous.Forgetaboutnetworkingsinceyou’rebusy.Strengthenyourprofessionalismbypolishingyouronlinesocialidentity. Your Personal Brand Ready, set, Show PersonalBrandworkbook36LeapoffthepageCareermarketingtoolsthatwillmakeyouskyrocketIt’stimetotakewhatyou’velearnedaboutyourselfandputitalltogetherinabrandedbio.Yourbrandedbioisavaluabletoolyoucanusetocommunicateyouruniquepromiseofvaluetopeoplewhoaremakingdecisionsaboutyou—inboththerealandvirtualworld.You’veprobablyspentsometimeonyourresume—andthat’sgreat.It’sanimportantcareermarketingtoolthatwillhelpyoulandaninternshiporyourfirstjobafterschool.Yourbrandedbioisjustasimportant.Whileyourresumeisachronologicallistofcredentialsandaccomplishments,yourbr

34 andedbioisanotherdepictionofwhoyouare.It
andedbioisanotherdepictionofwhoyouare.Itenhancesyouronlinebrandwhenyouuseittocompleteyoursocialmediaprofilesoraccompanyanarticleorblogyouhavewritten.Incraftingyourbrandedbio,conveyyouruniquepromiseofvalueinawaythatgetsotherstowanttoknowyou.CharismaticcoverlettersYourcoverlettercreatesafirstimpressiononpaperandisawaytoconnectwiththereaderandearnyoutherighttohaveyourresumereviewed.ResumesthatresonateYourbrandedresumecreatesanaccuratepictureofyourgoals,purpose,strengths,skills,experiencesandpassionsastheyrelatetotheroleyouseek—infactual,rationalandemotionalterminology.BrandedbiosYourbrandedbioistheauthenticrepresentationofwhoyouareasapersonandhowothersperceiveyouwhentheyinteractwithyou.Ithighlightsnotonlyyourpertinentstrengths,passions,goalsandpurposebutdescribesthebenefitsandexperiencesotherscanexpectasaresultofknowingandworkingwithyou.GivingthanksAthoughtfulshowofgratitude,especiallyinthef

35 ormofahandwrittennote,acknowledgestheopp
ormofahandwrittennote,acknowledgestheopportunityyouhavebeengrantedbyanotherpersonwhowaswillingtodedicatetimeandattentiontohearingaboutyouraspirations.Itisanopportunitytomemorializespecificsofyourinteractionandcementtheimpressionofyouruniquepromiseofvalue.Together,allfourofthesebrandedtoolsprovidethebasisofyourbrandonpaper.Theybegintocreateanimpressionbeforeyouevenwalkinthedoor.Fornow,we’regoingtofocusonyourbrandedbio. PersonalBrandworkbook37YourbrandedbioHere’sabeforeandafterexampleofafictionalizedstudent’sbio:AnnaNovakBeforeAnnaNovakismajoringinmarketingatMoscowStateUniversity.Shehasalsotakenseveralartrelatedcoursesandisinterestedinacareerinmarketingandadvertising.ShecompletedaninternshipatBestInteractiveCreativeAgencywheresheworkedonsocialmediacampaignsforhealthcareclients.Insecondaryschool,shewastheclasspresidentandwasactiveinorganisingartsprograms.After:elementsforAnna’

36 sbrandedbioInherbrandedbio,Annaincorpora
sbrandedbioInherbrandedbio,Annaincorporatedwhatshelearnedaboutherselffromthepersonalbrandactivities.Herewereherresponses:Skills/superpowers:Projectmanagement,creativity,relationshipsValues:Collaboration,adventure,curiosity,teamwork,makingadifferencePassions:Drawing,creativewriting,snowboardingSocialcause/role:Creativesideofmarketing,projectleadership,contributingtotheCampusAdvertisingsocietyBrandedbioMajoringinmarketingatMoscowStateUniversity,AnnaNovakisamarketingenthusiastandanaccomplishedartistandwriter.Inadditiontotakingeverymarketingcourseoffered,shecompletedsixcoursesintheartsoverthepastthreeyears.Afterhersecondyearattheuniversity,sheinternedatBestInteractiveCreativeAgencywheresheappliedhercreativityandprojectmanagementexpertisetobuildsocialmediacampaignsforhealthcareclients.Insecondaryschool,Annawastheclasspresident.Sheusedhercollaborationandrelationship-buildingskillsanddesiretomakeadif

37 ferencetojoinforceswithotherlocalseconda
ferencetojoinforceswithotherlocalsecondaryschoolstudentcouncilstoorganisecommonlocalartsprograms.Atrueadventurerandavidathlete,Annaspendsherwinterbreaksperfectinghersnowboardingtechnique. PersonalBrandworkbook38FollowthethreestepsbelowtoturnyourcurrentbiointoabrandedbioDocumentFindyourmostcurrentbio.YoucanuseyourLinkedInsummaryorothersocialnetworkingprofileasthe“before”versionofyourbioifyoudon’thaveone.Ifyoudon’thaveanyofthese,writeaparagraphaboutyouraccomplishments.DistilIncorporatewhatyoulearnedaboutyourbrandTakealookatwhatyouhavelearnedaboutyourselfinalltheprecedingactivities.Thendistilitbyidentifyingthestrengths,motivatedskills,passions,purposeandvaluesthataremostimportanttoyou.(Thinkaboutthingsthatmakeyourelevant,differentiatedandcompelling.)Edityourcurrentbiotoincludethosebrandedelements.Useexamplestobackupwhatyousaymakeyouexceptional.Remember,you’retellingastory

38 —onethatwillcaptivateitsreaders.Edi
—onethatwillcaptivateitsreaders.Edityourbrandedbiointhespaceprovided. PersonalBrandworkbook39ValidateTakealookatyourbioandmakesureitis:….Relevant….Easytounderstand….Compelling….Memorable….Differentiated….AuthenticOnceyouhaverefinedyourbio,testitoutwithfriends,peers,professors,mentors,etc.togettheiropinionsandmakeanyfurtheredits.Now,withyourfinalversion,youcan:Postittosocialnetworkingsitestoincreaseyouronlinebrand—thiswillhelpincreasevolumeandrelevanceofyouronlinecontentUseitwhenapplyingforinternships,volunteerrolesandjobsPostitinaplacewhereyoucanreaditregularlyasareminderofwhoyouareandwhatmakesyouexceptionalRemembertoupdateyourbioeachtimeyoucompletesomethingnew.Forexample,youcanincorporateyourcontributionstothesocialcauseyouidentifiedaspartofyourwhYfactor. PersonalBrandworkbookYourbrandinbitsandpiecesBuildingyoursocialmediatoolkitChancesareyouarealreadyu

39 singsocialmediainavarietyofways.Thelight
singsocialmediainavarietyofways.Thelightningspeedwithwhichtheinternethaschangedthewaywecommunicatehascreatedvastadvantagesaswellassomeconsiderabledrawbackswhenitcomestomaintainingapositiveandconsistentpersonalbrand.SocialmediatoolslikeFacebook,Twitter,LinkedInandYouTubecanhelpyouexpressyourbrandtoamuchlargeraudience.Youwantpeopletoseetherealyouinthevirtualworld.But,aretheyalwaysseeingyourbestself?Itdepends.Thevirtualworld,justlikethephysicalworld,canjudgeyoubythecompanyyoukeep.Evenworse,thevirtualworldneverforgets.Itisimportanttorememberthatwhatyouputontheinternetiscapturedthereforposterity.Notonlycanyourcurrentnetworkaccessthismaterial,socanyourfuturecontacts,employersandnetworkinfluencers.Atlightningspeedyoucanpositivelyornegativelyimpactyourbrand.Let’smakesureyou’reusingthosesuperpowersforgood.Inthisactivity,we’llhelpyouanalyseyouronlinereputationandmakeaplantoalignitwithyour

40 real-worldbrand.Clickthelinkbelowtouseth
real-worldbrand.ClickthelinkbelowtousetheOnlineIDCalculator.Thistoolwillhelpyouseehowyourbrandcurrentlyshowsup.DocumentWhatdoesGooglesayaboutyou?UsetheOnlineIDCalculatortounderstandhowyourbrandshowsupontheweb.Aftersearchingforyourselfontheinternetandansweringaseriesofquestions,you’llreceiveyourresultsalongwithadviceforenhancingyourvirtualvisibility.AfteryouhaveusedtheOnlineIDCalculator,documentyourplansforenhancingyourvirtualbrand. Jump to the Online ID Calculator » PersonalBrandworkbookDistilFirst,assignaprioritytotheworkyouwanttodotoimproveineachofthemeasuresofonlineID:1=veryimportant;2=somewhatimportant;3=lessimportant.Inthetablebelow,giveeachofthefivemeasuresapriority:MeasurePriorityAction Volume RelevancePurityDiversityValidationSelectoneortwoofthehighestpriorityitemsonyourlistanddocumenttherelatedactionplantoimproveinthisarea.Makesuretorefertothesupplementalvideosoneachofthesevirtu

41 alvisibilityareas.ValidateTheactionsIwil
alvisibilityareas.ValidateTheactionsIwilltaketoimprovemyvirtualvisibilityandonlinepresenceare:UpdatemyLinkedInsummaryUpdatemyFacebookpageUpdatemybrandedbioonmyblog,vlogorwebsiteCreate/updatemyYouTubechannelprofileCreate/updatemyGoogleprofileCreateashortversionofmybrandedbiotoincludeinjobapplications,etc.Createapersonalportal(e.g.,aboutme,flavors.me,etc.)andincludemybrandedbioUpdatemy160-characterTwitterprofileCreateaversionofmybrandedbiofortheaboutmesectionofacoverletterUseittocreateabrandedvideobioandpostittoYouTubeandothervideosharingsites PersonalBrandworkbookPersonalbrandingisnotaone-timeeventJustlikeyou,yourpersonalbrandiseverevolving.Theprocessyouhaveusedtodocument,distilandvalidateyourpersonalbrandisonethatyoucanrepeatasmanytimesasyouwouldlikeoveralifetime.Itisaprovenprocesstohelpyoumakegreatchoicesateveryjunctureinyourlife.Thequestionsyouhaveansweredinthisprocessareofparamountimportanc

42 e,whetheryouareattendingcollegeormakingk
e,whetheryouareattendingcollegeormakingkeycareerorlifedecisions.Thesearethequestionsthatwillenableyoutofulfilalifefilledwithengagementandenthusiasmderivedfromlivinginalignmentwithvalues,passions,strengthsandskillsthatfulfilyourpurpose.Asyougainexperienceandgrow,yourskillsandinterestswillevolveandgrowwithyou.Intime,youmaywanttorevisitthisprocess/workbookandperformtheexercisesagaintoidentifyyourstrengthsandareasfordevelopment,andtohelpdriveyourpersonalbrandplan.Itmightevenbefunforyoutorevisititwhenyour10-yearcollegereunionrollsaround.Wehopeithashelpedyoutoidentifywhoyouareandwhatmakesyoustandoutandgivesyouclarityaboutwhereyouwouldliketotakeyourcareerandlife.Andwehopeyourbrandedbioandotherbrand-buildingmaterialsyoudevelopedaspartofthisexperiencehelppositionyouforcareersuccess.Wewishyouallthebestinyourstudiesandyourcareer. Ready, set, Show Eliminate your Zzz Factor Understand your whY Factor De&#x