PDF-0Segmenting Shoppers on their Behaviour1

A retail stores attracts shoppers who vary in their profiles While some of them are seriousshoppers many of them are. ISABEL CAVILL. Senior Retail Analyst. June 2013. E-commerce Shopper Insights. Introduction & key findings. Setting the scene. Inhibitors and drivers of online apparel shopping. Charts . & . data . Mag. Review: . Customer Insight Analysis. July 2010 . Contents. Introduction. Shopper Profiling. Basket Analysis. Next Steps. 2. 3. 1. Introduction. Introduction. Clicks Slow-. Mag. analysis commissioned in July 2010 . Retail Analytics Advance. Today’s Panel. Jon Quinn. Vice President, Marketing Strategy, Safeway. Adam . Holyk. Group Vice President, Insights and Analytics, Walgreens. Ravi . Dhar. George Rogers Clark Professor of Management and Marketing, Yale School of Management & Director, Center for . The Largest Indoor Shopping Mall in America. Minnesota’s Mall of America . Bloomington, Minnesota. Questions. 1. Where is the Mall of America located?. 2. When was the Mall of America built?. Answer: The Mall of America was built in 1992.. Post-Campaign Report. August 2011. Contents. Introduction. Response. Incremental Analysis. Immediate ROI. Conclusions & Recommendations. 2. Introduction. 32,001 . ClubCard customers targeted using 5one’s targeting tool. Panel introduction . Jodi Kahn. Chief Consumer Officer. FreshDirect. Deepika Pandey. Group VP, Digital Marketing. Walgreens. Mike Brennan. Chief Operating Officer. Peapod. The Shopper Driven Retail Future. Multibionta. Targeted Coupon. May Cashback ClubCard Mailing. Post-Campaign Report. Contents. Introduction. Coupon Redemption & Response. Incremental Analysis. Immediate ROI. Conclusions & Recommendations. July CashBack ClubCard Mailing. Post-Campaign Report. Contents. Introduction. Coupon Redemption & Response. Incremental Analysis. Immediate ROI. Conclusions & Recommendations. 2. Introduction. August . CashBack ClubCard Mailing. Post-Campaign Report. November 2010. Contents. Introduction. Coupon Redemption & Response. Incremental Analysis. Immediate ROI. Conclusions & Recommendations. Acdoco. Targeted Voucher. January Cashback ClubCard Mailing. Post-Campaign Report. March 2010. Contents. Introduction. Coupon Redemption & Response. Incremental Analysis. Immediate ROI. Conclusions & Recommendations. Lilian. Targeted Coupon. July CashBack ClubCard Mailing. Post-Campaign Report. Contents. Introduction. Coupon Redemption & Response. Incremental Analysis. Immediate ROI. Conclusions & Recommendations. Weetol. Targeted Coupon. May Cashback ClubCard Mailing. Post-Campaign Report. July 2010. Contents. Introduction. Coupon Redemption & Response. Incremental Analysis. Immediate ROI. Conclusions & Recommendations. seventeen general “rules” of food merchandising that supermarkets use to enhance profits. 1. TIME = MONEY . The more time shoppers spend in a store, the more they buy. A basic tactic of the grocery game is to keep the customer shopping for as long as possible. . PGRI, NYC 2015. Fivi Rondiri. Significance. Promotion is an essential element in the corporate marketing . mix.. Promotion . allows businesses to reach out to consumers using various forms of media, techniques and strategies to capture their attention. .