April 56 2017 MEMBERSHIP Shelley Schultz Lieutenant Governor Membership trends from 20042017 The 2017 membership number of 28589 is as of 28 February 2017 Doctor my club is under the weather ID: 605121
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Area 1 & 3 Spring Mtg April 5/6, 2017MEMBERSHIP
Shelley Schultz
Lieutenant GovernorSlide2
Membership trends from 2004-2017
*The 2017 membership number of 28,589 is as of 28 February 2017
.Slide3
Doctor, my club is under the weather!
What can I do?Slide4
The Doctors are IN
Retention Doctor (RD)
▪
Membership Doctor (MD)
Fundraiser Doctor (FD)Slide5
Problem 1:
Are members quitting the club?
Are your meetings dull? Don’t start on time? Too long?
Are your members less than enthusiastic? Overwhelmed? Overworked?
Under-appreciated?
OTHER? Slide6
You need to see the Retention Doctor (RD)
CURES:
Assign
a mentor
Organize
social fun
nights
Make new members feel
important and engaged
Get new members involved quickly Ask all members to complete a Hobbies, Interest & Skills (HIS) Questionnaire
OTHERSlide7Slide8
Benefits of Retention:
Strength
in
numbers takes pressure off current
members
Participate in service projects that help women achieve their potential
Advocate Zonta’s position on women’s issues locally and internationally
Achieve greater impact internationally by combining our voices with like-minded organizations and the UN
Build
life-long friendships
OTHERSlide9
Problem 2:Is there a lot of work and too few members to help?
Are the same people volunteering for everything?Slide10
You need to see the Membership Doctor (MD)
CURES:
Ask
friends &
family
Create list of prospects
Review the Zonta
classification
Membership
nights to focus on
“FUN with a purpose”Join the local Chamber of Commerce
Look at sponsors from fundraising events Advertising via your club website, Facebook, Twitter, brochures,
flyers
, newsletters
Giveaways
: brochures, pens, calendars to promote the club and
events
OTHERSlide11Slide12
Benefits of Membership:
Spread the joy of
Zonta
Fun and Fellowship – FUN with a Purpose!
Empower women around the globe
Give
back to the local community
Envision a world in which women’s rights are recognized as human rights and every woman is able to achieve her full potential
Scholarships to young women in areas of aerospace (Amelia Earhart), business (Jane M.
Klausman
) and Young Women in Public AffairsStrength in numbers takes pressure off current membersSlide13
Problem 3:Are you running the same fundraisers with declining attendance?
Are your members tired of doing the same thing over and over?
Are you unsure
of the
steps involved to get a fundraiser started?
Slide14
You need to see the Fundraiser Doctor (FD)
CURES:
Hold a fundraiser brainstorming
meeting
Consider a change to the
format or eliminate the event entirely
Decide
on the
number of
fundraisers your club wishes to hold
Choose events that are manageable for your club
size Slide15Slide16Slide17
Benefits:Raise more money so you can donate
more locally and to ZI Foundation
When you host a dinner, the same amount of work is involved whether you have 5 guests or 50
The community may be oversaturated with
an event. It
may be time to seek a
unique
fundraiser Slide18
Which doctor do you need to see?Slide19
MEMBER LIFE CYCLE MANAGEMENT
Club boards have the task to manage each member actively during its Zonta Life!
New members need
information, welcoming and onboarding support, mentoring
Existing members need to be activated and feel
active club participation, friendship and attention, encouragement, recognition
Very motivated members
need to be trained and convinced to take a Zonta leader role in their club or elsewhere in the
organization
Even
leavers
may still promote Zonta. Stay in touch!Slide20
In partnership with engagement and retention to create happy clubs, Zonta will mobilize all clubs during the period April 2017- May 2018 to recruit new
members with a 5% growth for the biennium!Slide21
RECRUITMENT BOOST: NEW MEMBERS & CLUBS
The ZI objective
is
to
achieve
a
5%
growth
in global
membership
and 1 new club per districtIf every
club recruits at least one new additional member –
we
will
have 1100 new
members
!
If
every
district
adds
at least one more club -
we
will
have 480 new
members
This
would
give
a total net
increase
of
around
1600
members
!
AMBITION FOR EXISTING CLUBSSlide22Slide23Slide24
www.zontadistrict7.org www.zonta.org
THANK YOU!
Questions?