Rajesh Menon 25 years of marketing experience Agency Side McCann Erickson Digitas Solutions Impact Marketing Client side Godfrey Philips Brandquiver Ltd Started Impact Marketing in 2006 ID: 585021
Download Presentation The PPT/PDF document "Digital Marketing for Startups" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Digital Marketing for StartupsSlide2
Rajesh Menon
25 years of marketing experience
Agency Side :McCann Erickson, Digitas Solutions, Impact MarketingClient side :Godfrey Philips, Brandquiver LtdStarted Impact Marketing in 2006Zero to 36 crores in 4 yearsStarted up & failed in 6 other startupsSold 1 division of Impact in 2015Now focused on running 2 businessesAgencyonnet.com - B2B SaaS tool Impact- Service as a Product playAvid Blogger
@
aon_menon
https://www.linkedin.com/pub/rajesh-menon/4/469/223Slide3
Make Yourself DiscoverableSlide4
How will your prospects discover you?
They will read about you
They will hear about youThey will hear others say things about youThey will listen to you They will watch about youSlide5
Make Yourself DiscoverableSlide6
What can you make
yourself discoverable
about your startup?Slide7
Make Yourself a Super HeroSlide8
Knowledge Man
Opinion Man
Who do you want to be perceived as ? Slide9
Or you could just plain be idiotic, crazy, stupid and get a ton of publicity
Publicity ManSlide10
You = Your StartupSlide11
Make yourself discoverable on these platforms Slide12
Make Your Product Benefit Discoverable
2Slide13
Don’t make the discovery journey as difficult as in the movie!Slide14
Sell the Sizzle, Not the SteakSlide15
Do your users have the control to make your product discoverable ?Slide16
How easy is it for your prospect to find out about your product ?Slide17
1
2
3Sell benefitsUser PromotabilityMake it easySlide18Slide19
What is the value your product benefits bring to their lives?Slide20
Translate those benefits into valuable contentSlide21Slide22
In a nutshell
+
Will make your digital marketing efforts pay offYour brand imageryValuable contentSlide23
Promoting YOU
Where
Select social media platforms depending on your business 3rd party content platformsLive Events like this oneHowBlog/Vlog/Podcast- whichever makes it easier for you.Blow your Horn Blog/Vlog/Podcast for others.Find speaking opportunities Find your Niche/Expertise/ Area and stick to it. Don’t Give Up!Slide24
Your Product Benefits
Create Valuable Content that your customers want
It’s not necessarily what your product is !!Have a distribution strategy in place to disseminate that contentSlide25
What is Valuable Content??Slide26
Content Dissemination
Integrate social shares into your product
WebsiteProductOther PlatformsSEOSocial SharesConvert Visitors to an email database
Blog & share
Social Platforms
Content Curation Platforms
Email Marketing
Influencer MarketingSlide27
Thank you
rajeshmenon@impactmarketingservice.com
@aon_menonhttps://www.linkedin.com/pub/rajesh-menon/4/469/223