Presentations text content in Internet Essentials SM from Comcast
Slide1
Internet
EssentialsSM from ComcastConquering the Digital Divide
Slide2What is the Digital Divide?
The gap between demographics and regions that have access to modern information and communications technology and those who don’t.
Slide3What is the Digital Divide?
1985 – 14% of Americans had internet at home2013 – 85% of Americans had internet at home2013 – 70% of Americans have broadband at home
Slide4What is the Digital Divide?
So who are that 15% – 30% who don’t have broadband or internet at home?
Slide5What is the Digital Divide?
AgeIncome/educational attainmentCommunity typeDisability statusSpanish speaking language preference
Slide6What is the Digital Divide?
AgeIncome/educational attainmentCommunity typeDisability statusSpanish speaking language preference
Slide7What is the Digital Divide?
AgeIncome/educational attainmentCommunity typeDisability statusSpanish speaking language preference
Slide8What is the Digital Divide
?AgeIncome/educational attainmentCommunity typeDisability statusSpanish speaking language preference
Slide9What is the Digital Divide?
Age18-29: 80%30-49: 78%50-64: 69%65+: 43%
Slide10What is the Digital Divide?
Income/Educational Attainment< $10,000: 42%$50,000 - $75,000: 84%> $100,000: 90%
Slide11What is the Digital Divide?
Spanish language preferenceCaucasian: 74%African American: 64%Hispanic: 53%
Slide12What is the Digital Divide?
WHY?
Slide13What is the Digital Divide?
Relevance: 34%Usability: 28%Price: 19%Access: 10%
Slide14What is the Digital Divide?
Relevance: 34%Usability: 28%Price: 19%Access: 10%
Slide15What is the Digital Divide?
Relevance: 34%Usability: 28%Price: 19%Access: 10%
Slide16What is the Digital Divide?
Relevance: 34%Usability: 28%Price: 19%Access: 10%
Slide17Slide18What is
Internet Essentials?Internet Essentials is Comcast’s flagship community investment program and is designed to help bridge the digital divide for families with school-aged children and those living in HUD assisted housing.
Slide19What is
Internet Essentials?Who is eligible?Located where Comcast provides serviceHave at least one child eligible to participate in the National School Lunch Program* or live in HUD assisted housing.
Slide20What is
Internet Essentials?Who is eligible?Have not subscribed to Comcast internet in the last 90 daysDo not have an outstanding Comcast debt in the last 12 months
Slide21What is
Internet Essentials?What’s Included?10 meg internet connection at homeAll required equipment, including a wireless router
Slide22What is
Internet Essentials?What’s Included?An opportunity to purchase a laptop for $149Access to online and in-person digital literacy training
Slide23What is
Internet Essentials?What does it cost?$9.95 per month
Slide24What is
Internet Essentials?How do families sign up?Call 855.8.INTERNET or 855.SOLO.995Go online to apply.internetessentials.com
Slide25How are we doing?
Nationally, over 650,000 families are now connected to internet at home through Internet EssentialsJust in the Twin Cities, we’ve connected nearly 17,000 families since 2011
Slide26Questions?
Internet Essentials SM from Comcast
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