Advocacy toolkit wwwtearfundorgadvocacytoolkit Section G2 Advocacy Cycle Stage 4 Taking action Mobilising people campaigning Section G2 What does mobilising people mean Mobilising people or campaigning involves enabling people to participate in actions that increase pressu ID: 604326
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ROOTS 1+2
Advocacy toolkit
www.tearfund.org/advocacy_toolkitSlide2
Section G2
Advocacy Cycle Stage 4Taking action:Mobilising people (campaigning)Slide3
Section G2: What does ‘mobilising people’ mean?
Mobilising people, or campaigning, involves enabling people to participate in actions that increase pressure on decision-makers to bring about change on the issue. Mobilising people includes
petitions, sending
postcards, internet campaigns, street marches, prayer vigils, demonstrations, boycotts etc…Slide4
Section G2: Why bother mobilising people?
To show there is public concern and a high level of awareness and understanding of the issueTo increase pressure on decision-makersTo involve people directly affected by the issueTo use energy or frustration in a positive way
To bring media attention to the issue
To produce greater commitment to the issueSlide5
Section G2: Good practice in mobilising people
Include those affected by the issueChoose your methods carefullyHave a clear message and easy actionsMake events fun and use novelty and surprise
Avoid violence
Think about how the media will respond
Consider how decision-makers will respond