Steve Bratt stevew3org Moderator Chief Executive Officer httpwwww3org Panel 2 Challenges in the Air Mobile Internet httpwwww3org2008Talks0626brattW3CNGMGintroW3CNGMN2008pdf ID: 543539
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26 June 2008Steve Bratt (steve@w3.org), ModeratorChief Executive Officerhttp://www.w3.org/
Panel 2:Challenges in the Air –Mobile Internet
http://www.w3.org/2008/Talks/0626-bratt-W3C-NGMG-intro/W3C-NGMN2008.pdfSlide2
World Wide Web ConsortiumSets the Standards that Make the Web Work
Founded in 1994 by Tim Berners-Lee, inventor of the Web (current W3C Director)
420+ Members
(corporate, government, non-profit, academia) from 40+ countries
Liaisons
with 40+ global standards organizations, e.g.
UN (IGF), ISO, ITU, IETF, OGF, Unicode, OMA,
3GPP, ETSI,
…
1,500 participants in 60+
Groups
30,000 people subscribed to mailing lists
8,000,000 hits/day on
www.w3.orgSlide3
W3C Vision:Leading the Web’s Expansion….. from a Web of linked documents (1.0),
to One Web
:
of Creators and
Consumers (2.0)
of Linked Data and
Services (3.0)
on
Everything
for EveryoneSlide4
One Web …… providing the same information and services to users, regardless of the operators and device they are using.Slide5
Challenges for the Web on Everything, are Everywhere … but fading fast (imho)Content that is useful
Content that is usable… given the screen size, key pad, speed, consistency
Reasonable pricing and revenue models
Ubiquitous interoperability
Identity, privacy, trust
… on a wide variety of devicesSlide6
Mobile Web LandscapeWho is challenged, and who stands to gain?6Slide7
Mobile Web Potential = Substantialhttp://www.gsmworld.com/documents/universal_access_full_report.pdf (2006)
Mobile haves vs. have
nots
Internet haves vs.have nots
People on
InternetSlide8
Mobile Reach (Q2 2008)“Mobile Internet Extends the Reach of Leading Internet Sites by 13%” (Neilsen)“EU's mobile data market grew by 40 per cent last year” to 112 million users (silicon.com)8Slide9
Perspective from one (of many) browsers: Opera MiniMay 2008: Users = 15 million / Data vol = 43 million Mbytes / Pages = 3 billionGrowth = 10 – 15% per month Slide10
Mobile AdvertisingChallengesSpace, standardsWildly-varyinggrowth projections(AccuraCast)Global now:$1 to 2B ?Global by 2112:$1B (Forrester)
vs.$21B for Google alone (Thomson)10
AdMob Live MapSlide11
Make Web access on all devices seamless, reliable, cost-effectiveMobile Web Best Practices 1.0
11
D
evice
Descriptio
n
Ubiquitous Web ApplicationsSlide12
MWI Next Generation:New push about to start in W3C…mobileOK and testingMobile Web 2.0 applicationsMobile search, social networking, adsLocation-based services (+ privacy & security)Mobile Web in developing countries
Integration of voice and multimodalityMobile video12Slide13
Starter QuestionsWhat content will drive growth of the mobile web?e.g, what does the user want?How important are web standards in this growth?How important is it to allow the customers maximum freedom vs. providing a controlled environment?How can the operators profit?What can we learn from history?
13Slide14
Your Panelists …Phil Brown(Nokia)
Terry von Bibra
(Yahoo!)
Michael Walker
(Vodafone)
Steve Bratt
(W3C)Slide15
Extra slides follow15Slide16
More than 1 Billion ServedIn 1995, there were ~16,000,000 Internet users, or 0.4% of global population Source: http://www.internetworldstats.com/stats.htmSlide17
Internet Growth Driven by Open WebInternet Users in early 2007 ~ 1+ billionUsers:Servers ratio=> 1996 ~ 150:1. 2000 ~ 50:1. 2006 ~ 10:1Sources: http://www.zakon.org/robert/internet/timeline/
http://www.internetworldstats.com/stats.htm
Number of Web Sites (domain names and content)
Slide18
What Led to the Web’s Success?Simple architecture - HTTP, URI, HTMLNetworked - value grows with data, services, usersExtensible - from Web of documents to .. Tolerant - works with imperfect mark-up, data, links, SWUniversal - regardless of HW, OS, SW, language, abilityFree / cheap - browsers, information, servicesSimple (and fun) for users - text, graphics, linksPowerful - for people (and machines)Open standards ...Slide19
What Can We Learn from History?(part 1)Internet 1994Mobile Data Services 2005
19
Too slow
Too slow
“Walled gardens”
“Walled gardens”
Lack of interoperability
Lack of interoperability
Open Web changed the world
? ? ?
2005: W3C starts the Mobile Web InitiativeSlide20
What Can We Learn from History? (part 2)Internet 1994Mobile Data Services 2005
20
Lack of content
Tons of content and growing
No industry / business model
Both emerging rapidly
Web 1.0: Documents
Web 2.0 and Web 3.0
Smaller user base
Mobile = 2x current Web users
Web = novelty
Web is a staple of life
(for many)
2008: Is the mobile industry finally ready
to embrace the open Web model?Slide21
Challenges for Mobile Web2 billion people own mobile phones with Web browsers300-400 million are actively used2-3 million new mobile phones sold / day
Most new phones will continue to include simple Web browsers
Potential for bringing the Web to more people is huge
Graphic: NokiaSlide22
W3C Standards AddressMobility ChallengesUser Requirements
W3C Solutions
User-friendly content
Mobile Web Best Practices
“One Web”
Effective adaptation
Device Description
Ubiquitous Web
Labeling, protection
Protocol for Web Description
Description, discovery, trust
mobileOK
Voice, stylus, keys
VoiceXML, Multimodal
Universality
WAI, I18N, Developing World
Security
Browser Security, Privacy
Interoperability
Web standards: XHTML, CSS, Graphics, Forms, AJAX, Widgets, Ubiquitous Web, etc.Slide23
The Promise: Web for Everyone Commerce Healthcare Education eGovernment Communication
Mobile Web Initiative
Accessibility
Internationalization
Developing CountriesSlide24
Web 2.0What is it?Everyone is a creator, as well as a consumerDynamic interactionWeb 2.0 @ W3C = Rich Web Clients ActivityUpdating existing W3C standards & javascriptHTML5 + graphics, styling, etc.Standardizing new technologies
AJAX technologies and other javascript stuffWidgets, security, etc..Slide25
Web 3.0*Web 1.0 = Linked DocumentsWeb 3.0 = Linked Data (Semantic Web)Web becomes a global, relational databasePotential to
break down walled gardens of many Web 2.0 applications* * New York Times,
InternetNews
*
New York Times
,
InternetNewsSlide26
Ubiquitous Web ApplicationsEnabling Web applications to interact across wide diversity of devices:Computers, equipment, media, appliances, mobile devices, physical sensors, effectors, consumer electronics
Deliverables … standards for:Device independent authoring Delivery contexts Remote eventing, device coordination
Location service support
Working Group homepage
26Slide27
InternationalizationCan you view content easily no matter where you are in the world?How can we make mobile devices travel more easily around the world? Slide28
For more information28
http://www.w3.org/
Mobile Web Initiative
http://www.w3.org/Mobile/