Moderator Jim McVety Panelists Derek Fairfield Brian Holl Stephanie Nash Corey Nockels Don Rescigno Rebecca Ryan Your Aha Experts Derek Fairfield Rebecca Ryan Brian Holl Don Rescigno ID: 384227
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30 Aha Moments in 60 Minutes to Optimize Your Marketing Strategy Today
Moderator: Jim
McVety
Panelists: Derek Fairfield, Brian Holl, Stephanie Nash, Corey Nockels, Don
Rescigno
, Rebecca RyanSlide2
Your Aha Experts…
Derek Fairfield
Rebecca Ryan
Brian Holl Don RescignoCorey NockelsStephanie Nash
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Key Themes…
Audience
Planning
MessagingMeasuresSocial3Join the discussion@drescigno@stephnash311@Rebecca_RyanMDR@jimfirststep#ednetaha Slide4
Audience
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Segmentation
Context Place and Time Motivations Slide5
Keyboard Shortcut
What it Does!
Ctrl+Alt+VPaste Special so you can select formatting5Slide6
Planning
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Calendar
SeasonalStrategiesContentStrategic Bets
Trial offers
Video Slide7
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Keyboard Shortcut
What it Does!
Ctrl+Alt+VPaste Special so you can select formattingCtrl+RRefreshes browser pageSlide8
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Messaging
Authenticity
F&B Differentiation Educator-speak Subject matters
Relevance
Integrating mission Slide9
9
Keyboard Shortcut
What it Does!
Ctrl+Alt+VPaste Special so you can select formattingCtrl+RRefreshes browser pageCtrl+PPrintSlide10
Measures
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Goals
Lead gen analysis Incremental gains Gut checksSimplicity
Media Slide11
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Keyboard Shortcut
What it Does!
Ctrl+Alt+VPaste Special so you can select formattingCtrl+RRefreshes browser pageCtrl+PPrint
Ctrl+Tab
Toggle between applicationsSlide12
Social
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Keep ‘em talking
Resources Pinterest Relevance+ Email
Defining success Slide13
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Keyboard Shortcut
What it Does!
Ctrl+Alt+VPaste Special so you can select formattingCtrl+RRefreshes browser pageCtrl+PPrint
Ctrl+Tab
Toggle between applications
Ctrl+W
Closes windowSlide14
Q&A
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Keyboard Shortcut
What it Does!
Ctrl+Alt+VPaste Special so you can select formattingCtrl+RRefreshes browser pageCtrl+P
Print
Ctrl+Tab
Toggle between applications
Ctrl+W
Closes window
Command+`
Toggle between windows
within applicationSlide16
Thank You
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