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Slide1

A (Brief) Guide to Social Media Platforms and Working With a Small Staff

Jamie Tatsuno, Communications Manager

Roaring Fork Transportation Authority (RFTA)Slide2

Social Media Platforms

How do we do it all with small staff and limited time?Slide3

Don’t Try To Do It All

Nothing will be done well if you try to do it all.

Evaluate top social media sites and the staff you have to dedicate time.

Pick and choose!Slide4

Choose Your Social NetworksSlide5

What’s Your Social Media Perfect Fit?

How

will this

serve our riders?

What

will this really do for our agency?Slide6

Twitter

Quick and short messages - real time updates

Consider linking to Twitter to your agencies website homepage to act as a real-time service alert tool

Great for connecting with local media and sharing positive news stories

Ideal post

frequency is however often you have something to push outSlide7

Facebook

Most

widely spread

and

diversified social

network

Try using Facebook’s advertising tool to reach specific groups of people

Ideal

post frequency is

once or twice a day

with posts on

Thursdays and

Fridays

being proven the mostly actively engaged

Keep text short and provide interesting visualsSlide8

Instagram

Focused on visual content

Use hashtags!

Hashtags are a great way to find content to share and for people to find your agency

Works with Facebook’s advertising/boosting tool

Ideal post frequency

is

once a day

- photos, images or short 15-second videosSlide9

Google+

More than 400 million active monthly users

Compatibility with other Google products

Growing rapidly

YouTube

Only interesting and

short

videos will be watched in entirety

Videos should be

short

, no more than 1.5 minutesSlide10

LinkedIn

Great place to find employees, including bus drivers!

I

nformative

materials related to industry

niches, trades and professions

Ideal post frequency is 2-4 times per weekSlide11

RFTA’s Social Media Management and Stats

Channels are checked first thing in the

morning, and monitored

throughout the

day

Inbox

displayed on desktop throughout the

day

Checked

periodically by mobile

when not at desk

Facebook –

2,337

followers

Instagram –

1,323

followers

Twitter –

1,447

followers

Daily postings Mon. – Fri.

Postings increase if

news/alerts warrant

(detours,

accident/weather

delay, rider

alerts

)

Holiday/Weekend/Event

posts pre-scheduled

FACEBOOK

INSTAGRAM

TWITTERSlide12

What About Content?

Glamour

Shots -

Get

out and

take

pictures, or recruit employees out in the field to take pictures

Search Hashtags – Use local hashtags

to

attract and find

local audiences to follow your

page

Caption

Contests/Photo contests -

Engage

participation

in your

posts

Memes -

relate to your

audience and keep it lighthearted

Special

Events/Holiday Posts

-

make

a

presence

Throw

Back

Thursdays - Fan

FavoritesInfographics - make information rider friendly!Look local for cross-promotion opportunities.

Riders

Alerts - Have a graphic ready for editing and

posting on demand

April Fools, Halloween posts - Have fun with your

audience!Slide13

Find Your Voice and Tone

If your agency was a person, what kind of personality would it have?

If your agency was a person, what’s their relationship like to the riders?

Describe in adjectives what your agency personality it NOT.

Are there any companies that have similar personality to yours? (If so,

steal their content ideas!!)

How do you want your riders to think about your agency?

How

would your company sound at a backyard

barbecue?

There’s

your

voice.Slide14

Tools to Help Create Content

Canva

www.canva.com

Slideshare

www.slideshare.com

PowToon

www.powtoon.com

Piktochart

piktochart.com

Visme

www.visme.coSlide15

Tools to Help Schedule Posts

Hootsuite

www.hootsuite.com

Buffer

buffer.com

Tweetdeck

tweetdeck.twitter.com

SproutSocial

www.sproutsocial.com

IFTTT

ifttt.comSlide16

Social Media Advice – take it or leave it

Images are key.

Use free tools and free social media platforms to your advantage.

Take on what you can handle – and nothing more.

Be

a customer resource

to your riders on

social media.

Entertaining and useful content is better than promotional content

.

Be

patient and persistent!

Take your cues from the successes of others.

Consider a posting

plan and content calendar,

to start

.

By: faustina-dinatale
Views: 8
Type: Public

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A (Brief) Guide to Social - Description


Media Platforms and Working With a Small Staff Jamie Tatsuno Communications Manager Roaring Fork Transportation Authority RFTA Social Media Platforms How do we do it all with small staff and limited time ID: 736538 Download Presentation

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