Embed / Share - A (Brief) Guide to Social
A (Brief) Guide to Social Media Platforms and Working With a Small Staff
Jamie Tatsuno, Communications Manager
Roaring Fork Transportation Authority (RFTA)Slide2
Social Media Platforms
How do we do it all with small staff and limited time?Slide3
Don’t Try To Do It All
Nothing will be done well if you try to do it all.
Evaluate top social media sites and the staff you have to dedicate time.
Pick and choose!Slide4
Choose Your Social NetworksSlide5
What’s Your Social Media Perfect Fit?
serve our riders?
will this really do for our agency?Slide6
Quick and short messages - real time updates
Consider linking to Twitter to your agencies website homepage to act as a real-time service alert tool
Great for connecting with local media and sharing positive news stories
frequency is however often you have something to push outSlide7
Try using Facebook’s advertising tool to reach specific groups of people
post frequency is
once or twice a day
with posts on
being proven the mostly actively engaged
Keep text short and provide interesting visualsSlide8
Focused on visual content
Hashtags are a great way to find content to share and for people to find your agency
Works with Facebook’s advertising/boosting tool
Ideal post frequency
once a day
- photos, images or short 15-second videosSlide9
More than 400 million active monthly users
Compatibility with other Google products
Only interesting and
videos will be watched in entirety
Videos should be
, no more than 1.5 minutesSlide10
Great place to find employees, including bus drivers!
materials related to industry
niches, trades and professions
Ideal post frequency is 2-4 times per weekSlide11
RFTA’s Social Media Management and Stats
Channels are checked first thing in the
morning, and monitored
displayed on desktop throughout the
periodically by mobile
when not at desk
Daily postings Mon. – Fri.
Postings increase if
What About Content?
pictures, or recruit employees out in the field to take pictures
Search Hashtags – Use local hashtags
attract and find
local audiences to follow your
Contests/Photo contests -
relate to your
audience and keep it lighthearted
Thursdays - Fan
FavoritesInfographics - make information rider friendly!Look local for cross-promotion opportunities.
Alerts - Have a graphic ready for editing and
posting on demand
April Fools, Halloween posts - Have fun with your
Find Your Voice and Tone
If your agency was a person, what kind of personality would it have?
If your agency was a person, what’s their relationship like to the riders?
Describe in adjectives what your agency personality it NOT.
Are there any companies that have similar personality to yours? (If so,
steal their content ideas!!)
How do you want your riders to think about your agency?
would your company sound at a backyard
Tools to Help Create Content
Tools to Help Schedule Posts
Social Media Advice – take it or leave it
Images are key.
Use free tools and free social media platforms to your advantage.
Take on what you can handle – and nothing more.
a customer resource
to your riders on
Entertaining and useful content is better than promotional content
patient and persistent!
Take your cues from the successes of others.
Consider a posting
plan and content calendar,
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Media Platforms and Working With a Small Staff Jamie Tatsuno Communications Manager Roaring Fork Transportation Authority RFTA Social Media Platforms How do we do it all with small staff and limited time ID: 736538 Download Presentation