University of Michigan March 20 201 5 Student Learnings from a Multidisciplinary Capstone Entrepreneurship Course Overview Context Course Design Findings from Student Reflections Practicum Course Evolution ID: 618887
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A. Huang-Saad, M. Gibson, J. Goebel, B. McNaughton, R. SheridanUniversity of MichiganMarch 20, 2015
Student Learnings from a Multidisciplinary Capstone Entrepreneurship CourseSlide2
OverviewContextCourse DesignFindings from Student ReflectionsSlide3Slide4
Practicum Course EvolutionDiverse student understanding of entrepreneurshipConflict of objectivesTeaching is not Learning
Separation of Idea and LearningPrimary Research versus Secondary Research
6 years, 22 sections, > 570 studentsSlide5
Course ObjectivesLearn the customer discovery processActively practice customer discoveryBecome familiar with starting a business
Think like an entrepreneur.
Act like an entrepreneur.
Become an entrepreneur.Slide6
Course StructureSlide7
1: Scrapbox VentureSlide8
2: Customer DiscoverySlide9
3: Venture CreationSlide10
ReflectionsWhat have you learned about yourself as a result of this project?What have you learned about entrepreneurship as a result of this project?What surprised you about the project?How did your team’s dynamic help or hinder your team’s success in this project?What might you have done differently to help improve the team’s performance?What did you find was the most challenging part of this project?Slide11
Challenges, Learnings, Teams ResultsSlide12
ChallengesMaking a SaleIdea GenerationBelieving in the Product
Talking to Potential Customers
Meeting as a TeamSlide13
LearningsTalk to CustomersObserve CustomersLeave Preconceptions @ the Door
Preconceptions ≠ Customer Needs
Personal Connection/Passion
Forced Execution & Experimentation
Real World Project
Sales
Skills
Entrepreneurship Experiential LearningSlide14
Successful TeamsCommunicationAlignment of personal goals and commitment to the team and productDiversity of skills and perspectiveSlide15
Questions?Thank you!