Canton Ohio Radio What has Changed First Device No one buys radio any more Digital Dashboard AM FM SiriusXM APP In Office A personal listening experience Is your web site ok ID: 629949
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Slide1
Catholic Radio Day
Friday, June 17, 2016
Canton, OhioSlide2
Radio, What has Changed?
First Device (
No one buys radio any more!)
Digital
Dashboard (
AM, FM
SiriusXM
, APP)
In Office
(A personal listening experience)Slide3
Is your web site ok?
Responsive Theme (Mobile Friendly)
Are you meeting your objectives?
Stream Live
Join Club
Donate
Social
Sharing (Follow us and share our content)Slide4
Streaming Audio
17% of all Listening and growing.
Mobile accounting for half of all streaming (Need an app)
Tunein
Radio (especially the mobile app)
Podcasting (iTunes, Google Play,
Stitcher
, RSS, others)Slide5
“Is Catholic Radio Keeping up?”Slide6
How are we doing?
What are the most important things we do on our web site?
How current is our design?
Mobile Responsive as opposed to just mobile friendly.
HubSlide7
Strategic Research
Who are out listeners?
What is the target audience?
T-P-P-P
S.W.O.T.
P.E.S.T.Slide8
Building a Radio Audience
Brand Name
Loyals
74%
P1’s
Core
Product Placement
13%
P2- P3
Target
Samplers
13%
P4-P9
CumeSlide9
Who are our Listeners?
Really?
Wishful Thinking is NOT a strategy
!Slide10
CHOIR
CATECHESIS
EVANGELISM
HEATHENSSlide11
ACTIVE
PARISHONERS
C&E
LIBERAL
SOCIAL
JUSTICE
ORTHODOX
RULEBOOKSlide12
Radio 2.0
Streaming
Pull Interactive
Two-way
Database
Tribes
Analytics
Radio 1.0
Over the Air
Push
One Way
Brick and Mortar
Cume
NeilsenSlide13
Content Provider or Service Provider?Slide14
What We Should Be Thinking About
Streaming
-currently 17% of listening, Streaming will be 50% by 2018
Podcasting
-Fastest growing segment (binge listening)
Mobile
Apps- There is an app for that!
iTunes,
Google Play,
Stitcher
,
Podbean
,
Libsyn
and othersSlide15
Industry Research
What are radio’s challenges in 2014 and beyond?
What can Catholic Radio learn from Secular Radio?Slide16
For a Copy of the slides
http://tonyagnesi.com/2016/06/catholic-radio-day-61716-handout/
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