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Chapter 3 Chapter 3

Chapter 3 - PowerPoint Presentation

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Uploaded On 2016-07-22

Chapter 3 - PPT Presentation

Consumer Learning Starts Here Perception 1 Learning Outcomes Define learning and perception and how the two are connected List and define phases of the consumer perception process Apply ID: 414510

stimuli learning stimulus consumer learning stimuli consumer stimulus behavior attention perception information consumers process processing change represents unintentional intentional

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