By Faryal Mumtaz chocolate falling from the sky T he chocolate falling from the sky onto the somehow depressed teenager suggests that the chocolate is a heavenly tasteful delight which works like medicine by uplifting the consumers mood Its pleasurable and satisfyingly delicious ID: 501936
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Slide1
https://youtu.be/haTEB9ztb90
By Faryal MumtazSlide2
chocolate falling from the sky !
The chocolate falling from the sky onto the somehow depressed teenager suggests that the chocolate is a heavenly tasteful delight which works like medicine by uplifting the consumers mood . Its pleasurable and satisfyingly delicious , joyful taste changes the mood of the consumer and simultaneously makes them fall in love with the brand of chocolate – diary milk ! Slide3
Cost
Cadbury invests £7.5 million in ad
campaign in 2014Slide4
Target audience
As the ad features a teenager , the ad is mostly targeting teenagers / young adults . However the product is all age appropriate as everyone can eat chocolate .Slide5
Style and form
Continuous
Comedic / humorous Slide6
Music
Non diegetic , no copyright background score added to the mood of the advert .
Also the sound effect of the chocolate falling slightly adds humour to the add making it more entertaining and eye catching Slide7
ASA and Ofcom regulations
There would be no problems with any of those bodies as the product itself isn’t controversial and the way the product has been presented in the ad is quiet simple and pure in every form .Slide8