Identifying Changing Information Behaviours Dr Lynn Silipigni Connaway Senior Research Scientist OCLC Research EDINA 3 June 2011 Edinburgh UK Towards a Profile of the Researcher of Today ID: 133637
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“I knew that the internet wouldn’t give me a wrong answer.” Identifying Changing Information Behaviours
Dr. Lynn Silipigni ConnawaySenior Research ScientistOCLC Research
EDINA3 June 2011Edinburgh, UKSlide2
Towards a Profile of the Researcher of Today: What Can We Learn from JISC Projects?Digital Information Seekers:
Report of findings from selected OCLC, JISC & RIN User Behaviour ProjecFunded by JISCAnalysis of 12 user behaviour studiesConducted in US and UKPublished within last 5 yearsSynthesisBetter understand user information-seeking behaviour
Identify issues for development of user-focused services and systemsSlide3
“The majority of researchers in all disciplines have adapted readily to the widespread availability of digital content, accessible directly from their desktops.”
(Consortium of University Research Libraries, and Research Information Network. 2007. Researchers' use of academic libraries and their services: A report. London: Research Information Network and Consortium of University Research Libraries (CURL),
p. 23)Common Findings:
User BehaviorsSlide4
Common Findings:User Behaviors
Convenience dictates choice between physical & virtual library
Very little time using content“Squirreling” of downloadsPrefer quick chunks of informationVisit only a few minutesUse basic searchSlide5
Use snippets from e-booksView only a few pagesShort visits
Simple searching of Google-like interfacesPower browsingValue human resources
Common Findings:User BehaviorsSlide6
Common Findings:The Library
= Collections of booksDesire Selective Dissemination of Information (SDI)More digital content = BetterUse for research
Use less since Internet availableSlide7
Common Findings:The LibraryCriticize physical library & traditional services
Faculty praise physical collectionElectronic databases not perceived as library sourcesFrustration with locating and accessing full-text copiesSlide8
Common Findings:User Literacy SkillsInformation literacy skills
LackingNot kept pace with digital literacyResearchers self-taught & confidentSlide9
Common Findings:The Web
Search engine first choiceStarting point Easy and convenient to useQuick searches to become familiar with subjectsRate search engines better lifestyle fit than librariesTrust Google to understandSlide10
Common Findings:The SearchSearch strategies differ by context
Database interfaces hinder accessDesire enhanced functionality & content to evaluate resourcesPrefer natural languageSlide11
Common Findings:The Catalog“It is very clear that Google has emerged as a real force in the accessing and discovery of research content which is rivalling university library catalogues.”
(Hampton-Reeves, Stuart, Claire Mashiter, Jonathan Westaway, Peter
Lumsden, Helen Day, Helen Hewerston, and Anna Hart. 2009. Students’ use of research content in teaching and learning: A report of the Joint Information Systems Council (JISC), p. 30)Slide12
Common Findings:The CatalogValue databases & other online sources
Do not understand what resources available in librariesCannot distinguish between databases held by a library & other online sources Library OPACs difficult to use Slide13
Common Findings:The CatalogSearch behaviors vary by discipline
Desire seamless process from D2DSciences most satisfiedSocial Sciences & Arts & Humanities have serious gapsForeign language materialsMulti-author collections
Journal back filesLack of specialist search enginesSlide14
Common Findings:Metadata
Inadequately cataloged resources result in underuseLibrary ownership of sources essential data elementDifferences exist between the catalog data quality priorities of users & librariansSlide15
Contradictory Findings“Google generation”Search engine speed
Support for library OPAC advanced search options & social featuresSlide16
ConclusionsSimple searches & power browsing “Squirreling” of downloads
Natural languageConvenience very importantHuman resources valuedD2D of full-text digital content desiredTransparency of ranking results
Evaluative information included in catalogMore robust metadataSlide17
Information literacy skills lackingInformation literacy not kept pace with digital literacyResearchers self-taught & confident
ConclusionsSlide18
Build on & integrate search engine featuresMarket servicesProvide search help at time of need
Chat & IM help during searchAdopt user-centered development approachLongitudinal dataTalk to and listen to users
ImplicationsSlide19
“If we build it, they will come.” NOTShifting changes in engagement with information environmentEffect of larger cultural changes influenced by Web?
New attitudes towards education?Gap in user behaviour studies – need for longitudinal studiesUnderstanding of motivations for using and expectations of technologies & spaces in information environmentInform projects & service design to improve engagement & uptake
http://www.oclc.org/research/activities/vandr/
Why Visitors and Residents Project?Slide20
Digital Natives and Digital ImmigrantsSlide21
Old people just don’t get this stuffSlide22
Visitors and Residents StudySlide23Slide24
“…our generation isn’t technology orientated. I think it’s always a stereotype.”
(Participant UKS4)Slide25
“I think that lots of like companies and people away from my generation think that we rely and we’re obsessed with gadgets and gizmos and everybody has to buy the newest iPhone and iPad and newest everything. At the end of the day, as a student, are you really know is that is what the internet is for. How you get to it – it doesn’t matter if you don’t own a computer and you have to come to the library to use it. Um…like it’s available to you and you don’t care like how you get it.”
(WorldCat.org Focus Group Interview UKU4th year Participant)Slide26
=Slide27
Facebook
is for administration & social communicationSlide28
Don’t mention Wikipedia!
English
The Free Encyclopedia
3 642 000+ articles
日本語
フリー百科事典
750 000+
記事
Deutsch
Die freie Enzyklopädie
1 233 000+ Artikel
Español
La enciclopedia libre
761 000+ artículos
Français
L’encyclopédie libre
1 106 000+ articles
Русский
Свободная энциклопедия
714 000+ статей
Italiano
L’enciclopedia libera
803 000+ voci
Português
A enciclopédia livre
685 000+ artigos
Polski
Wolna encyklopedia
802 000+ haseł
Nederlands
De vrije encyclopedie
688 000+ artikelen
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NotesConnaway, Lynn Silipigni, and Timothy J. Dickey. The Digital Information Seeker: Report of the Findings from Selected OCLC, RIN, and JISC User
Behaviour Projects. 2010. Funded by JISC and OCLC.http://www.jisc.ac.uk/media/documents/publications/reports/2010/digitalinformationseekerreport.pdf.White, David , and Lynn Silipigni Connaway. Visitors and Residents: What Motivates Engagement with the Digital Information Environment. 2011. Funded by JISC, OCLC, and Oxford University.
http://www.oclc.org/research/activities/vandr/. Slide30
Image CreditSlide 18: Conclusions: C Peter Nijenhuis:
http://www.flickr.com/photos/peternijenhuis/199686509/Slide31
The researchers would like to thank Alison LeCornu for her assistance in keeping the Visitors and Residents team organized, scheduling and conducting interviews, analyzing the data, and disseminating the results.Slide32
Questions & CommentsLynn Silipigni Connaway
connawal@oclc.org