PPT-Persuasiveness

Persuasiveness Vs Contentiousness Guiding vital truths around anothers mental roadblock Persuasion is a character quality that is needed for mediation counseling family matters marriage and work . We nd that an ex pert with stateindependent preferences can always make credible comparative statements that trade off the experts incentive to exaggerate on each dimen sion Such communication bene ts the expert cheap talk is persuasive if her pref behavior change strategies. Some strategies are more suitable for persuading one gender than the other. all approach with respect to their choice of behavior change strategies to employ in their inter Social Psychology. Persuasion. The direct attempt to influence or change other people’s attitudes. Persuasion. Elaboration likelihood model- . a model suggesting that attitudes can change through evaluation of the . 1. Conclusion omission. 2. Recommendation specificity. 3. Narratives. A. Complexities in studying narrative persuasion. B. The persuasiveness of narratives. . C. Factors influencing narrative . Vocabulary of Issue. The discourse of your topic. Use discourse of issue but remember to define key terms if needed: subprime mortgage, underwater, CFO’s vs. factory farms. Spell out abbreviations first time . The underlying motives or intentions of a specific group or person.. A. udiences . not only learn factual information from exposure to news, but . also . learn about the importance of topics in the news based on how the news media . R EVIEW R ICHNESS : H OW O NLINE I NFORMATION C ONTENT D RIVES P ERSUASION Yiru Wang Ph.D. Student, Marketing Kent State University College of Business Administration, Department of Marketing an R EVIEW R ICHNESS : H OW O NLINE I C ONTENT D RIVES P ERSUASION Yiru Wang Ph.D. Student, Marketing and Entrepreneurship Kent State University College of Business Administration, Department of Mar