When to Use What and For Who Overview Questions with Neighbors What is Facebook When should I use it Who should I use it to reach What should I post to Facebook What is Facebook Connect and share with family and friends online ID: 753431
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Social Media for Your Church
When to Use What and For WhoSlide2
OverviewSlide3
Questions with NeighborsSlide4
What is Facebook?
When should I use it?
Who should I use it to reach?
What should I post to Facebook?Slide5
What is Facebook?
Connect and share with family and friends online
Created by Mark Zuckerberg
World’s largest social networkSlide6
When should I use Facebook?
71 percent of Facebook users visit the site every day
12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday
On the weekends from 12 p.m. to 1
p.mDifferent for every churchSlide7
Who should I use Facebook to reach?
Everyone!
Biggest demographic: 18-29Slide8
What should I post to Facebook?
Church events
Sermon series
Live videos
StoriesPhotosChurch milestonesMinistry updatesEncouraging quotes and Bible verses
Links to quality resourcesLighten the moodSlide9
Lighten the moodSlide10
What is Twitter?
When should I use it?
Who should I use it for?
What should I post to Twitter?Slide11
What is Twitter?
Online news and social networking site
Short messages called “tweets” (280 characters)
Discover interesting people and companiesSlide12
When should I use Twitter?
Monday to Friday – 3 p.m.
Different for every churchSlide13
Who should I use Twitter to reach?
Biggest demographic: 18-29
Great tool to reach younger audienceSlide14
What should I post to Twitter?
Church events
Photos
Ministry updates
Encouraging quotes and Bible versesLinks to quality resourcesAsk a questionBuild anticipationSlide15
Lighten the moodSlide16
What is Instagram?
When should I use it?
Who should I use it for?
What should I post to Instagram?Slide17
What is Instagram?
Photo and video sharing app
Photos and videos
View, comment, like
Simplified version of FacebookSlide18
When should I use Instagram?
Monday to Friday – 12-1 p.m.
Different for every churchSlide19
Who should I use Instagram to reach?
Biggest demographic: 18-29
Great tool to reach younger audience
Older people tend to use this more than Twitter
Huge young audienceSlide20
What should I post to Instagram?
Photos!!!
Church events
Encouraging quotes and Bible verses
New faces to the churchOld photosBaptisms, first communionNew staff member introductions
Volunteer and community servicesWorship serviceSlide21
What is Snapchat?
When should I use it?
Who should I use it to reach?
What should I post to Snapchat?Slide22
What is Snapchat?
Mobile app only
Photos/videos only available for a short time
Encourage a more natural flow of interaction Slide23Slide24
When should I use Snapchat?
Users are constantly accessing the app
Any timeSlide25
Who should I use Snapchat to reach?
Young people!!!
93% of Snapchat uses are 12-24
Youth group, young adultsSlide26
What should I post to Snapchat?
Staff meetings
Your latte
A day in the life of
AnnouncementsMemorable momentsPromotions for eventsRelevant issuesSlide27
What I would personally post to each social networkSlide28
FacebookSlide29
InstagramSlide30
TwitterSlide31
SnapchatSlide32
Questions?Slide33
Websites Discussed
hootsuite.com
unsplash.com