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Slide1
Space Sketcher
Designing Your Own Space
Presented by Rhuta Baheti, Interior Designer
The One-Stop-Shop for All Your Interior Design NeedsSlide2
Home Owner
Upload your floor plan and access professional designs from our experts
Connect with Contractors / Subcontractors in your city
Get Info about Material Vendors in your city
Book or Order Materials from our Materials Library
Subscribe to our E-Magazine and gain knowledge about the Industry
Our Mission
To help owners fulfill all their interior design needs through our online portal
To partner with contractors, subcontractors and vendors to increase their business
To provide a platform for Material Vendors to list and sell their products Online
Our Vision
To become a “one-stop shop” that people from all over the world can contact, for all their interior-design, ceiling designs, furniture designs, plumbing and electrical layout designs, paint selection, materials purchase and contractor hiring requirements
What We Do and How it WorksSlide3
Why Space Sketcher?Slide4
Our Target Audience
Home Owners
Home Owners include owners of 1 Bedroom, 2 Bedroom and 3 Bedroom apartments, service apartment owners, builders, real estate agents, companies that own guest houses, building contractors and well-informed customers who want to make their purchases online
Contractors & Subcontractors
Contractors & Subcontractors include architects/civil contractors, carpenters, electricians, plumbers, painters, supervisors and POP specialists
Material Vendors
Material Vendors include vendors of Plywood laminates, flooring tiles, painting supplies, Furniture, Hardware, Furnishings, Electrical Fittings, Sanitary Fittings, Glasses & Mirrors and ArtifactsSlide5
Competition Analysis
Designs from Experts
Details of Contractors/subcontractors
Details of Material Vendors
Booking or Ordering Materials
Foyr.com
YES
NO
NO
YES
Lalco InteriorsYESNO
NOYES100 Krafts
YESYES
NONO
India Mart, Pepper Fry, Urban Ladder
NONO
NOYES
Just Dial, Yellow Pages, SulekhaNOYESYESNOSpace SketcherYES
YESYESYES
Competition Strategies
All Services
under one Roof
The “
Try-Before-you-Pay
” Model
Win-Win Situation
through Partnerships with Contractors, Subcontractors and Material VendorsSlide6
Success Strategies & Marketing Philosophy
Building Excellent Relationships with Contractors, Sub Contractors and Material Vendors by expanding their footprints
Catering to those who cannot afford the expensive services of Professional Interior Designers by making available professional designs at affordable prices
Ensuring the timely delivery of products that are ordered by our customers on our online portal
Providing Customers with details of contractors and subcontractors in their city after having verified their backgrounds and credentials
Offering a strong online presence to Material Vendors, thereby increasing their customer base and visibility
Marketing Philosophy
Taking part in Various Events and Exhibitions that are hosted in the local communities, so as to increase our visibility within the target customer base.
Developing contacts with local businesses that serve the same customer base and partnering with them to improve our reach as well as our vendor baseSlide7
Marketing Plan and Advertising StrategiesSlide8
Our Business ModelSlide9
Sales Forecast for the First Three Years
Year 1
Year 2
Year 3
Total Revenue
Expected
(20% Increase per year)
Rs. 1,09,25,000
Rs. 1,38,90,000
Rs. 1,66,68,000
Total Cost of Sales
Rs. 77,50,000
Rs. 57,00,000
Rs. 57,00,000Gross Profit
Rs. 25,75,000
Rs. 81,90,000
Rs. 1,09,68,000Slide10
Funding Requirement
Start-up
Costs (including deposit for office space, website development, Office infrastructure & inventory purchase)
Rs. 30,00,000
Administration Expenses for first six months (including office rent, salaries & marketing expenses)
Rs. 15,00,000
Total Start-up
Funding Required
Rs. 45,00,000
Own Capital
Rs. 20,00,000
Total Funding Available
Rs. 20,00,000
Funding Required through Investors or Loan
Rs. 25,00,000Slide11
Business Expansion
This Would include:
Setting up Branch Offices in all these 5 cities
Training and Recruiting personnel in all these 5 cities
Connecting and Partnering with Contractors, Subcontractors and Material Vendors in all these 5 cities
Conducting Marketing Campaigns in all these 5 cities
Updating our Online Portal with all these detailsSlide12
Sales Forecast for 3 Years Starting from Year 2
(Pune, Mumbai, Delhi, Kolkata, Chennai & Bangalore)
Year 2
Year 3
Year 4
Total Revenue
Expected
(20% Incr per year)
Rs. 6,85,15,000
Rs. 10,14,18,000
Rs. 11,45,01,6000
Total Cost of SalesRs. 4,44,50,000
Rs. 3,42,00,000
Rs. 3,42,00,000
Gross Profit
Rs. 2,40,65,000
Rs. 6,72,18,000
Rs. 8,03,01,600Slide13
Going Forward…..Slide14
………….And This is Only The Beginning
!