SWOT Analysis Bottle Sales Zeal Dance Academy 399 Sun Valley Blvd Lincoln NE 68528 Zeal Dance Academy Description Zeal Dance Academy will teach children as young as 2 up to adult level quality classes Each teacher will be active with in the class and towards the students Our enthusiasti ID: 755607
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Slide1
Today’s Objectives
Business Pitch Presentation Overview
SWOT Analysis
Bottle Sales??Slide2
Zeal Dance Academy
399 Sun Valley Blvd
Lincoln, NE 68528Slide3
Zeal Dance Academy Description:
Zeal Dance Academy will teach children as young as 2 up to adult level quality classes. Each teacher will be active with in the class and towards the students. Our enthusiastic devotion towards dance education will make every costumer enjoy our classes and learn life and dance skills all at once. Jazz, tap, ballet, lyrical, hip hop, cheer, creative movement, and mommy and me classes are all offered. Slide4
Zeal Dance Academy Mission:
At Zeal Dance Academy we are devoted to teaching kids all there is to know about dance in several different styles, while keeping the environment positive and enthusiastic. Our entire staff is dedicated to provide each child the most knowledge they can, to create the best character and dancer possible. Slide5
S.W.O.T. ANALYSIS
Analyzed Competition:
Starstruck Dance
Fallbrook Y.M.C.A
Universal Dance AcademySlide6
Target Market:
Children Ages 2+
Up to AdultsSlide7
Demographics in Location
Age: 365 people under the age of 5
Money: Median family income in 1999 $51,341Slide8
Getting and Keeping Costumers:
Marketing
Master Classes open to any dancers
Holding auditions for fun shows and dances
Being somewhat flexible
Slide9
Media and Advertising:
Television Ads
Web Ads
Local businesses
Billboards
At the schools
Radio Ads
Newspaper Ads
BrochuresSlide10
Newspaper Ad:Slide11
Day to Day Promotions:
Enroll in 3 classes get 1 half-off (for one student)
Family discount: $40 off 2 or more people enrolled in 3 classes per session
$20 Zeal Dollars if you gain Zeal a new clientSlide12
C
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M
P
E
T
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T
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Universal Dance Academy
True Dance Academy
Starstruck Dance Academy
Cheryl Priess Dickey School Of Dance
Motions Dance Academy
Cheer and Dance Express
YMCA Dance
YWCA Dance
Club Kicks
Studio 2
Hart Dance Academy
Divas Dance
Pure Movement Dance Institute
Capital City Dance Shac
kSlide13
Conclusions:
Extra Information to Move Forward With Zeal Dance Academy:
Research number of students enrolled in other studios
Advertising Prices and Marketing Strategies
What are the risks involved in this new business?
Not enough costumers
Poor Revenue
Poor advertisements
Running out of money or loans
Not getting our location
Classes low in attendanceSlide14
Will we follow through with this plan, based on what we found out?
Yes:
Good Understanding of how to start the business
Popular studio in the Northwest part of LincolnSlide15
Additional Slide PossibilitiesSlide16
Short Term Goals:
Promoting the business and finding costumers
Saving money and getting loans
Recital spaces
Open studioSlide17
Long Term Goals:
Gaining more than 200 students
Upgrading Studio Spaces
Staying open for ten + years
Growing business
Competitive Company
Start an annual winter and spring show
Open up broad varieties and levels of class
Master Classes with professional choreographers
Known reputation for Zeal Dance AcademySlide18
FLOOR PLAN:Slide19
Management
Partnership/Co-owners
Staff:
3 teachers: $11.00 per hour
1 office/secretary: $9.00 per hour
Custodian: $10 dollars per hour
3 teacher assistants: minimum wageSlide20
Chart of Management:Slide21
Business Hours:
Office Hours:
Mondays-Thursdays:
4:00-8:30
Classes:
Approximately 4:00-8:00Slide22
Class Schedules: Slide23
Why the location?
No other studio in the area
It has a lot of open space
Good parking
Food options are closeSlide24
Customer SurveySlide25
Exit Strategy
One person wants out of business:
Become complete owner by buying business
Sell the business and split profits equally
(Must be a 6 months notice)