Ambush Marketing and Olympics - PowerPoint Presentation

Ambush Marketing and Olympics
Ambush Marketing and Olympics

Ambush Marketing and Olympics - Description


Czechia Michal Havlík Attorney at Law Protection of Olympic properties the Olympic Charter the Nairobi Treaty on the Protection of the Olympic Symbol signed by Czechoslovakia on 22 December 1982 ID: 797538 Download

Tags

czech olympic bud

Embed / Share - Ambush Marketing and Olympics


Presentation on theme: "Ambush Marketing and Olympics"— Presentation transcript


Slide1

Ambush Marketing and OlympicsCzechia

Michal Havlík

Attorney at Law

Slide2

Protection of Olympic properties

the Olympic Charter

the Nairobi Treaty on the Protection of the Olympic Symbol

signed by Czechoslovakia on 22 December 1982

never formally ratified in the Parliament

the Act No. 60/2000 Coll, on Protection of Olympic

Properties

defines the Olympic properties

prohibits any use of Olympic properties for commercial, advertising or other similar purposes without prior written authorization by the Czech Olympic Committee

prohibition relates to any sign

consisting of or containing

the Olympic properties

Slide3

BackgroundIce Hockeysince 1908

Gold Olympic Medal from Nagano 1998

No. 1 spectator sport in Czechia

Budějovický Budvar

state

owned brewery1495 foundation of brewery in Budějovice/Budweis1876 Anheuser Busch first uses Budweiser Bier in USApending trademark litigation in over 100 cases around the world

Slide4

Czech Olympic Committee vs Budějovický Budvar Winter Olympics in Torino 2006competing brewery Pilsner

Urquell

official sponsor of the Czech Olympic Team

advertising campaign of brewery Bud

ě

jovický Budvarexpression „Hokejiáda“ evoking Czech word „Olympiáda“characters Bob and Dave in Czech ice-hockey jerseystorch consisting of ice-hockey sticksmedals and phrase „we gonna be smuggling precious metals“tagline „Official Beer of Czech Hockey“broadcast during Olympic Games

Slide5

Czech Olympic Committee vs Budějovický Budvar

Slide6

Czech Olympic Committee vs Budějovický Budvarcomplaint to self-regulatory advertising council rejectedlaw suit filed in 2006 seeking EUR 560,000

first instance judgement in February 2009

appellate judgement

in

December 2010

resolution of Czech Supreme Court in November 2012infringement of Olympic properties and unfair competitionexpress reference to ambush marketingpublic apologydamages of EUR 90,000 and legal costs

Slide7

Thank

you

!

Michal Havlíkhavlik@sak-alo.cz

Shom More....
fullyshro
By: fullyshro
Views: 0
Type: Public

Download Section

Please download the presentation from below link :


Download - The PPT/PDF document "Ambush Marketing and Olympics" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.

Try DocSlides online tool for compressing your PDF Files Try Now