Driving Growth Weekend Meeting Overview Mark McMullen SVP Membership amp Fraternal Mission November 2019 Its Half Time What do all successful teams do at half time Its Half Time Identify what went well and not so well in the first half ID: 787646
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General Session “Half Time Report”Driving GrowthWeekend Meeting Overview
Mark McMullen
SVP – Membership & Fraternal Mission
November 2019
Slide2It’s Half Time
What do all successful teams do at half time?
Slide3It’s Half Time
Identify what went well and not so well in the first half
Slide4It’s Half Time
Make the necessary adjustments to win the game!
Slide5Membership Update
Performance through 10/31/19 (% change vs. YAGO)
July – strong
August – soft
September – better
October – good
November – Good so far! October IntakeU.S.: + 3%Canada: +25%Order: +14%YTD IntakeU.S.: - 3.6%Canada: +11%Order: + 1.6%
Division 1 YTD performance is strong! + 1% YTD Intake9 on p. 1 of Daily COH report
Slide6Weekend Agenda
Workshop Lineup
Laser focus on driving stronger District Deputy Performance
DDs role in Driving Membership Growth
DDs role in using Programs to drive Membership Growth
DDs role in driving stronger Member Engagement
Jurisdictional YTD performance review with RGDs
Slide7Key Areas of Focus for Success
Slide8Relationship Building at All Levels!
Build 1:1 relationships with as many Diocesan Deputies, District Deputies and Grand Knights as possible!
If you have a relationship with them, they will perform for you!
Slide9District Deputy Performance Expectations
Slide10District Deputy Performance Expectations
Drive Council
Growth
and Engagementkeep them focused on meeting council goals
Slide11District Deputy Performance Expectations
Drive Council Growth and Engagement
keep them focused on meeting council goals
Hold themselves and council officers accountable
Slide12District Deputy Performance Expectations
Drive Council Growth and Engagement
keep them focused on meeting council goals
Hold themselves and council officers accountableProvide needed council officer training
Slide13District Deputy Performance Expectations
Drive Council Growth and Engagement
keep them focused on meeting council goals
Hold themselves and council officers accountableProvide needed council officer trainingShare best practices regularly
Slide14District Deputy Performance Expectations
Drive Council Growth and Engagement
keep them focused on meeting council goals
Hold themselves and council officers accountableProvide needed council officer trainingShare best practices regularlyAttend council meetings regularly
Slide15District Deputy Performance Expectations
Drive Council Growth and Engagement
keep them focused on meeting council goals
Hold themselves and council officers accountableProvide needed council officer trainingShare best practices regularlyAttend council meetings regularlyKeep communication at a high levelSchedule monthly council officer calls
Slide1610 Keys to Success!
Slide171. Paradigm Shift Prospecting Strategy
Inviting vs. Recruiting
KofC
gives men the opportunity to be the best that they can be – better husbands, fathers, CatholicsMy Faith At Work! – key message platformEncourage Councils to show the Brand, Faith in Action and Everyday Heroes
videos at events
Use the
”I am a Knight” cards in recruiting efforts
Slide182. WIIFM!
Key to recruitment success…
Finding out what men are looking to get out of their membership
Giving them every chance to get it!How do we intersect with their member journey
Slide193. Make Membership a Team Effort
Break down main Intake goal into Diocesan/Regional goals
Hold State Officers, Diocesan Deputies, District Deputies accountable for goal achievement
Encourage councils to have membership TEAMS!
Slide204. Get All Councils Recruiting Active
Make this a priority
If you get them started, the momentum will continue!
Slide215. Keep Communication at a High Level
Schedule
regular monthly calls
with State Officers, Diocesan Deputies, District DeputiesCall Grand Knights close to achieving Star CouncilYour phone call can be just the motivation they need!
Slide226. Make Training a Priority
Appoint training directors – jurisdictions and regions!
Focus on areas where training is most needed
Use your RTD! Promote Supreme training webinars and videos
Slide237. Faith in Action in All Councils
Ensure that all councils are implementing Faith in Action programs
Encourage councils to meet with their pastors as a key first step to determine what programs are best fits with the parish
Slide2424
FAITH
RSVP
Into the Breach
Marian Icon Prayer Program
Building the Domestic Church Kiosk
Rosary Program
Spiritual Reflection Program NewHoly Hour New
Sacramental Gifts New
COMMUNITY
Coats for Kids
Global Wheelchair Mission
Habitat for Humanity
Disaster Preparedness
Free Throw Championship
Catholic Citizenship Essay Contest
Soccer Challenge
Helping Hands
New
FAMILY
Food for Families
Family of the Month/Year
Keep Christ in Christmas
Family Fully Alive
Family Week
Consecration to the Holy Family
Family Prayer Night
New
Good Friday Family Promotion (
New)
LIFE
Marches for Life
Special Olympics
Ultrasound Program
Christian Refugee Relief
Silver Rose
Mass for People with Special Needs
New
Pregnancy Center Support
New
Novena for Life
New
Slide258. Turn Clergy into your Best Recruiters!
Focus on Bishops AND Pastors
Bishops:
ask them to encourage pastors to promote KofC in their respective parishesPastors: make sure they know about our mission and Faith in Action focusask them to encourage men to join
Slide269. Incentives
Use incentives regularly to drive goal achievement
Communicate and
promote incentives at all levels – State, District, Councils, Members Keep incentive communication at a high level
Slide2710. Online Membership
Use online membership as the preferred path to entry
Use the Prospect Information Form to engage potential members at all council events
Slide28Always Remember to Inspire!
TEAMS accomplish goals!
Slide29Always Remember to Inspire!
TEAMS accomplish goals!
As a leader, your main job is to
INSPIRE your Diocesan, District and Council leaders to achieve goals!
Slide30Thank You!For all you do – everyday – to grow the Order!Have an enjoyable and productive weekend!